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I updated the gallery with missing pictures taken by Mason Poole and official Renaissance World Tour shots.

In the gallery you'll find new promotional photos for "Cowboy Carter", CD and vinyl artwork for the album and new advertisements in various cities around the world. Also, watch an unboxing video for the blue vinyl below.

This ain’t Texas, but New York City is gearing up for Beyoncé’s Cowboy Carter release.

A number of major NYC art museums were seen with a display projected onto the front that reads, “This ain’t a country album. This is a ‘Beyoncé’ album,” as shared in photos posted by ARTnews. Among the museums with the projected ad include the Guggenheim Museum, Whitney Museum, New Museum and Museum of Arts and Design. Bey also posted a photo of the Guggenheim’s coordinates to her Instagram Story on Wednesday night (March 20).

However, in a statement to ARTNews, the Guggenheim “was not informed about and did not authorize this activation. However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”

The Whitney also noted to Billboard, “We wish Beyoncé well with her album, and look forward to seeing her at the Whitney Biennial soon.”

The Museum of Arts and Design mirrored the statement, sharing with Billboard, “While the Museum of Arts and Design (MAD) was not involved in the activation, we are thrilled to see Beyoncé shining a light on the importance of museums in the cultural landscape. Her influence undoubtedly opens doors for even more people to explore and appreciate Black creativity, such as pioneering textile artist Sonya Clark, whose comprehensive survey, ‘Sonya Clark: We Are Other,’ opens this weekend at MAD.”

Billboard has reached out to Beyoncé’s team for more information.

More promotional photos for Act II have been released online. Also, "Texas Hold 'Em" billboards started appearing in cities around the world.

Beyonce posted behind the scenes photos from the "Can't B Broken" Verizon commercial.

After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”

The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.

In the gallery you'll find more behind the scenes photos from the "Lose Yourself in Love" commercial.

Individuality. Joy. Self-expression. Shot on a rare 65mm camera, the LOSE YOURSELF IN LOVE anthem film is inspired by the iconic Studio 54-era of New York City. Set to “SUMMER RENAISSANCE,” the finale to Beyoncé’s latest globally lauded album, RENAISSANCE, the film is an homage to the joy of being one’s unapologetic self.

Following the July release of juggernaut album Renaissance, the superstar stars in Tiffany & Co.’s newest campaign, “Lose Yourself In Love.”

As part of the announcement, Bey posted a video clip soundtracked to the album closer, “Summer Renaissance,” that showcases various pieces of Tiffany & Co.’s jewelry collections.

But it’s only a hint of what is to come. The luxury jewelry company confirmed in a press release that a film centered around “Summer Renaissance” will launch in October 2022 and that it “embodies the carefree, joyous spirit of the album as a whole.”

“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé of the campaign.

Helmed by three-time Grammy-winning music video director Mark Romanek, the “Summer Renaissance” film is inspired by New York City’s Studio 54 era. Choreography is by Emmy-nominated artist Fatima Robinson.

“Lose Yourself In Love” champions the joy of being one’s unapologetic self and is a call to embrace the power of possibility.

Beyonce is featured in the new campaign for the 2022 Tiffany & Co. Lock Collection.

An intimate look behind-the-scenes at the making of ABOUT LOVE.

Check out the latest promotional photos for Ivy Heart.

Ivy Park keeps posting new promotional pictures for IVY HEART with Beyonce.

Ivy Park released more promotional materials for IVY HEART.

The new adidas x IVY PARK collection IVY HEART is available now on adidas.com!

Ivy Park is gearing up for the IVY HEART premiere tomorrow! A pre-launch event is happening right now at the Brooklyn Museum in New York and promotional images and videos have been screening on buildings around the world.

Ivy Park finally released promotional materials for IVY HEART with Beyonce! The singer appears in Vogue China to promote the collection.

Narrated by their creative team, Beyoncé and JAY Z reflect on love.

Tiffany & Co. released another promotional photo for the "ABOUT LOVE" campaign.

Ivy Park released new promotional photos for Halls of Ivy with Beyonce.