'Pulse' Wins 2011 Holography Award
The eye catching packaging for the Beyoncé 'Pulse' perfume collection has won the International Hologram Manufacturers Association's (IHMA) award for the exceptional use of a hologram or holographic material for decorative and promotional purposes. Hazen Paper Company, Curtis Packaging and Coty Inc, USA, picked up the 'Best Applied Decorative Product' award for a holographic-based solution which seamlessly wraps all the panels of the box to create a 3D burst effect focused on the product name. The hologram is partly over-printed in a radiant purple so that shafts of silver holographic light radiate from Beyoncé Pulse. The packaging comes in eight different sizes and in a windowed boxed set which features the un-printed hologram on the back internal wall of the pack to highlight the products in front of it. The award was presented at HolopackHolo-printŸ, The Holography Conference, in Las Vegas, Nevada in November.
