Beyoncé’s Stylist On Her Evolving Fashion
Beyonce Knowles' stylist, Ty Hunter, says that the singer makes his job "so easy" - because she has the ability to make everything look good. Having worked with the Vogue cover girl since her Destiny's Child days, he has been responsible for the outfits in all her many music videos, as well as her more glamorous red carpet attire.
"Her style has evolved - she's a trendsetter," he said. "We haven't done it yet, but I think that she could just throw a trash bag on and make it look amazing. My job has been so easy because she's an amazing person with an amazing spirit and she just knows how to carry anything that you put on her and make it sell."
The pair worked closely together on Knowles' new Pepsi MAX advert, which looks back at the various fashion makeovers that she's undergone throughout her extensive career - from the pink bejewelled Bootylicious ensemble, to that black Single Ladies leotard.
"I was just in awe going back through some of the old looks, like Crazy in Love, reflecting back on costumes that were 11,12 even 13 years old. It's amazing to see her back then," he said. "We were watching it together like, "Oh, the Bootylicious costume! Oh, the Deja Vu costume!" The whole concept is really cool - it allows people to really see everything that she's accomplished. We're constantly on the go and thinking about the next project and the next project, so to actually see everything we've done in one body of work is really awesome."
The stylist also gave us an insight into how he comes up with the singer's next fashion incarnation - revealing that Beyoncé is very involved in the process. But the most important factor? Comfort is key.
"It's a team of us, we get together and she gives us an idea of her vision. Then we sit down, we have meetings, do boards and tear sheets and everything and make it come to life," he explained. "She has to feel good in the garment to make it shine, so you have to know their body and their dos and don'ts. You can play around with it, but ultimately that person has to feel comfortable in whatever they're wearing."
Hunter also revealed his all-time favourite outfit of the singer's - and perhaps unsurprisingly, it's from one of her most memorable, and commercially successful, music videos.
"If I had to pick a favourite outfit it would definitely be Crazy in Love," he said. "On that shoot, I had an emotional moment where I actually started crying - I started with Destiny's Child and I was suddenly looking in the monitor and I saw a woman. That was my moment of seeing the growth in her and when things started flowing in a new direction - and it was exciting. I knew that great things were ahead and that she would become this icon she is today."
"Her style has evolved - she's a trendsetter," he said. "We haven't done it yet, but I think that she could just throw a trash bag on and make it look amazing. My job has been so easy because she's an amazing person with an amazing spirit and she just knows how to carry anything that you put on her and make it sell."
The pair worked closely together on Knowles' new Pepsi MAX advert, which looks back at the various fashion makeovers that she's undergone throughout her extensive career - from the pink bejewelled Bootylicious ensemble, to that black Single Ladies leotard.
"I was just in awe going back through some of the old looks, like Crazy in Love, reflecting back on costumes that were 11,12 even 13 years old. It's amazing to see her back then," he said. "We were watching it together like, "Oh, the Bootylicious costume! Oh, the Deja Vu costume!" The whole concept is really cool - it allows people to really see everything that she's accomplished. We're constantly on the go and thinking about the next project and the next project, so to actually see everything we've done in one body of work is really awesome."
The stylist also gave us an insight into how he comes up with the singer's next fashion incarnation - revealing that Beyoncé is very involved in the process. But the most important factor? Comfort is key.
"It's a team of us, we get together and she gives us an idea of her vision. Then we sit down, we have meetings, do boards and tear sheets and everything and make it come to life," he explained. "She has to feel good in the garment to make it shine, so you have to know their body and their dos and don'ts. You can play around with it, but ultimately that person has to feel comfortable in whatever they're wearing."
Hunter also revealed his all-time favourite outfit of the singer's - and perhaps unsurprisingly, it's from one of her most memorable, and commercially successful, music videos.
"If I had to pick a favourite outfit it would definitely be Crazy in Love," he said. "On that shoot, I had an emotional moment where I actually started crying - I started with Destiny's Child and I was suddenly looking in the monitor and I saw a woman. That was my moment of seeing the growth in her and when things started flowing in a new direction - and it was exciting. I knew that great things were ahead and that she would become this icon she is today."
