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Elle: Beyoncé Wants to Change the Conversation

Klaudia//April 4, 2016


These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.

This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.

Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…

How important was the ethos of the brand—the idea of self-love, of girls and women coming together?

"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."

BEAT Magazine Full Interview

Klaudia//January 3, 2016
Bey-hold, it’s a bright, shiny new year! So to kick it off, let’s take a hearty look at the best thing that happened last year / ever at BEAT. Yes that’s right, we are throwing it all the way back to that time Beyoncé was on the cover of BEAT. I mean, can you even believe that Ryan McGinley shot her for us, wearing a swimming costume with our logo on it and holding a chicken? Cuz I can’t. If you haven’t seen an actual issue yet – they are available here.

So if, like Adele, your “main priority in life” is Beyoncé then here it is, the only interview with Queen B in the last two years!!

Beyoncé sneezed on the BEAT and the BEAT got sicker…

WHERE IS YOUR FAVOURITE HOLIDAY SPOT?
The Maldives, Phuket, Croatia; anywhere I can see the ocean.

WHAT’S YOUR FAVOURITE THING TO DO ON A SUNDAY?
Pray and meditate.
Cuddle in bed with my man and my baby. Eat brunch with my family.
Swim.
Paint and listen to great music. Have a beer.
Nap.
Eat pizza.
Make love.
Sweet dreams…

BEAT Magazine: Photoshoot & Interview

Klaudia//October 20, 2015
BEAT magazine released more photos from the photoshoot for their Winter issue, as well as some tidbits from the interview. Get a copy of the magazine here.


Here she is talking about success and fear:

"What does fear taste like?
Success. I have accomplished nothing without a little taste of fear in my mouth."

Just as importantly, here she is chatting about which Beyoncé era she’d go dressed as for Halloween:

"Destiny’s Child Survivor era with the army fatigues. Or maybe Bootylicious with the gold tooth and pink tips in my hair."

This is what she sings in the shower:

"Holy Ghost by Kim Burrell"

Beyonce Celebrates 15 years of D'Angelos 'Voodoo' Album

Klaudia//February 5, 2015
Just shy of a week, January 25th marked the 15th year release anniversary of D’Angelo’s classic sophomore album, Voodoo. Saint Heron and some of their special artist friends reflect on the album, celebrating one of music’s greatest masterpieces.

BEYONCE
Voodoo is as relevant today as it was when it first came out. D’Angelo’s harmonies, instrumentation and arrangements are iconic and timeless. His song structure of mixing classic R&B with the true roots of gospel jam session still resonates today. It is an album you can listen to from start to finish. This is the DNA of black music; all the love, pain, social statements and rawness punctuated by his effortless vocal progression from his funky low register to his sexy falsetto. My favorite song on the album is “Africa” and “Untitled” definitely inspired my song “Rocket.”

Out Magazine Article: Beyoncé Liberated

Klaudia//April 9, 2014


If you pooled the collective memories of the staff at Parkwood, the small, can-do entertainment company that Beyoncé built, you would have enough material for the world’s longest biography. That it would also be a hagiography goes without saying; for those who work closest to her, Beyoncé is, quite literally, flawless. Again and again you will hear that she is the hardest-working person in showbiz, the most demanding of herself, the least complacent. And all of this, you will realize, is most likely true. But in all of the accolades and glowing character references, you will also find little shafts of light that fall on their subject in illuminating and lovely ways.

There is Angie Beyince, vice president of operations, who grew up spending her summers with her cousins, Beyoncé and Solange. “They loved Janet Jackson,” she tells me. “We’d talk all night and watch Showtime at the Apollo and my snake, Fendi, would just be crawling around. He’d sit on our heads while we watched TV.”

There is Ed Burke, visual director, who had never heard of Beyoncé when he met her 10 years ago, responding to a request from a friend to shoot her for a day. He spent the next seven years trailing her around the world with a camera. In Egypt, he and Beyoncé scaled a pyramid together as the rest of their group gave up or fell back. “It smelled like urine because there are no bathrooms up there,” he recalls. “She looked like Mother Teresa, wearing this white dress and a head wrap, and when we got to the top she sang Donny Hathaway’s ‘A Song for You.’ ”

There is Ty Hunter, her stylist, who was working at Bui-Yah-Kah, a boutique in Houston, when he first met Beyoncé’s mother, Miss Tina, on the hunt for outfits for Destiny’s Child. The two clicked. That was in 1998. “Miss Tina reminded me of my mother,” he says. “I call Bey and Solange and all the girls in Destiny’s Child my sisters. The family is just, you know, humble—not what people think it is. The picture is ‘diva, diva, diva,’ but I’ve been here this long because she’s not.”

Beyoncé Covers Out Magazine's Power Issue

Klaudia//April 8, 2014
On the cover of Out magazine's annual May Power Issue (on newsstands April 22) is one of the most powerful women in music: Beyoncé Knowles.

The singer, who defied traditional marketing tactics late last year when she released her surprise self-titled video album, is the perfect representation of what it means to be powerful. She’s poised, she’s commanding, and she does it all at her own pace.

Like any powerful person, there’s an army of supporters who follow. Aaron Hicklin, Out magazine’s editor in chief, got unprecedented access inside Parkwood Entertainment, the camp that makes up “team Beyoncé” in order to learn just how the singer landed the industry’s biggest coup.

On Tuesday, April 8, the singer takes over the site with exclusive remixes, never-before-seen photos, and interviews with some of the most powerful people in the industry.

#BeyOut will have fans bowing down to the “XO” singer.

"Beyoncé" Screening in New York

Klaudia//December 22, 2013
Beyoncé attended a release party and screening for her new self-titled album 'Beyoncé' at the School of Visual Arts Theater on December 21, 2013 in New York City.






Beyoncé Helps Kid President With World Humanitarian Day

Klaudia//August 19, 2013
Beyoncé, Ambassador for #WHD2013, sits down with Kid President from SoulPancake to find out what the world needs more of. #theworldneedsmore #strength


The singer also posted about World Humanitarian Day on her Facebook page:

It's World Humanitarian Day!

What do you think the world needs more of?
@EylennAli thinks the world needs more LOVE

‪#‎TheWorldNeedsMore‬ and ‪#‎BeyGood‬ on Facebook, Instagram, and Twitter to share your answers or visit https://worldhumanitarianday.org/

Beyonce Covers Flaunt Magazine

Klaudia//July 10, 2013


Icon status is an elusive, wild beast.

See, no matter how many times you don a black bodysuit and the bedazzled gloves you lovingly hand-stitched to reenact the by now ubiquitous wedding dance floor song "Single Ladies"—pause for a minute to appreciate how many 11-year-old girls have done that in the last four years—you'll never be as good as Beyoncé.

And that's what's to love about the great Queen Bey. She's a machine. She's untouchable. And she makes us feel fierce, by proximity.

Beyoncé's Midas touch is something she's well aware of, and she's advanced it strategically, indulging and delighting her vehemently devoted fans while embracing what spectacle—a staple of her performances—affords her: "the license to live vicariously, to visualize, to fantasize. To be bigger than yourself, bigger than life."

Over the course of her career, she's sculpted, coiffed, and polished her image to build a persona so globally recognizable, so singularly powerful, that it's departed from being anything remotely attainable to become something revered and ethereal. And perfect—which is what she says she strives for.

Even on Instagram, so named for its spontaneity, Beyoncé presents a clean, curated image that evenly projects each facet of her persona: In one photo, she bares her enviable midriff, further solidifying the organic sex appeal that gave life to the Oxford-approved term bootylicious; in another, she posts handwritten thank-you notes to her fans for their support in her philanthropic efforts. And lest you start to feel too distanced from her, there are reminders that she can be ghetto fab like the rest of us: a late night snack of Aiki noodles with Tabasco sauce, photographed on what looks like a fold-out card table. (And its intended effect is achieved: If you actually doubt that @Beyoncé could/would eat a cup of noodles, you ain't as real of a fan as you think. #teamhood #teamdirtysouth #teamquickmeals wrote one fan.)