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adidas x IVY PARK Announces Its Fifth Collection: "HALLS of IVY"

Klaudia//December 1, 2021
adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor.

As with the fourth adidas x IVY PARK collection, “HALLS of IVY” features distinctly expressive styles made for both adults and kids.


Beyonce to be featured on new Shatta Wale album

Klaudia//November 9, 2021
Dancehall artiste, Charles Nii Armah known in showbiz as ‘Shatta Wale’ has revealed for the first time that he has delayed in releasing his GOG album because American songstresses, Rihanna and Beyoncé are yet to complete with their verses on some songs, MyNewsGh.com reports.

Speaking for the first time after his release from the Ankaful prison on Kumasi-based Pure FM with self-styled Millionaire, Oliver Khan aka ‘Ship Dealer’ monitored by MyNewsGh.com, Shatta Wale remarked that but for ‘Ship Dealer’ he would have had difficulties releasing his album.

“This is the first time I’m speaking to any media house after my release from prison and I’ve decided to not grant any radio interview for a while but I couldn’t resist not answering the call because of Oliver Khan my Boss.

He is the first person who loaned me money to produce my first album.

I haven’t told anyone this but the reason why my GOG album has been delayed is that Rihanna and Beyoncé are not done with their verses on some of the two songs I featured. When they’re done, hopefully, I will release the album.” Shatta Wale stated on Pure FM.

Jay-Z and Beyonce scheduled to attend Rock & Roll Hall of Fame Ceremony

Klaudia//October 23, 2021
With all the amazing things that have been announced for the 2021 Rock & Roll Hall of Fame Induction Ceremony (Taylor Swift, Paul McCartney, etc.), there is one big question that’s gone unanswered...until now.

We can confirm that 2021 inductee Jay-Z and his wife Beyonce are scheduled to attend the ceremony at Rocket Mortgage FieldHouse on Oct. 30. Greg Harris, president and CEO of the Rock and Roll Hall of Fame and Museum, revealed the news to cleveland.com Friday.

“I can tell you they are scheduled to be at the event,” Harris said. “It’s going to be remarkable.”

Details about who will induct Jay-Z and whether or not the hip-hop icon will perform are still unknown. Jay-Z did loan a portrait of himself, titled “Tree of Life,” to the Rock Hall for this year’s Inductee Exhibit.

adidas x IVY PARK and Peloton Launch First Collaborative Collection

Klaudia//October 22, 2021
This season adidas x IVY PARK and Peloton have come together to present their first capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s unprecedented partnership with Peloton in 2020 which featured a Peloton Artist Series and pro-social initiatives. The first-of-its-kind collection celebrates the joining of music, sport and fashion. Purposefully crafted to empower everyone on their fitness journey, adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement.


adidas Teases Collaboration With IVY PARK and Peloton

Klaudia//October 21, 2021
Looks like more is on the way between Beyonce’s IVY PARK and adidas and this time, stationary bike and treadmill company Peloton is also being added into the mix for the collection.

Not much is known, but from what adidas Originals tweeted out it looks like an apparel and footwear collection featuring what looks to be some sort of adidas Ultra Boost. Whether or not cycling shoes are in the collection is unknown as well, since Peloton is known for its indoor stationary bikes.

There’s no release information on the adidas x IVY PARK x Peloton collection but expect it to drop later this year with an incredible editorial to go along with it. Check out the teaser photo from adidas below and stay tuned to our page for any updates.

Beyoncé & Peloton Team Up Again For Expanded Workout Sessions

Klaudia//October 19, 2021
Peloton's most anticipated Artist Series is BACK with all-new classes. The Peloton x Beyoncé Artist Series is bringing 72 hours of powerful content, with 17 classes over a three-day period, available to all on the app, Bikes and Tread. Here’s what’s coming up:

  • 3 days
  • Cycling, Running, Tread Bootcamp, Strength, Yoga, Barre, Stretching and Outdoor content—so anyone can take the classes, no equipment required
  • Content across 3 languages: English, German and Spanish—a first for Peloton.
  • Special 2:1 classes taught by multiple instructors
  • Live and On Demand classes, so you can take them on your time


Beyoncé and Blue Ivy Win at the 2021 MTV Video Music Awards

Klaudia//September 15, 2021
On Sunday night, the 9-year-old daughter of Beyoncé and JAY-Z took home her first award from the 2021 MTV Video Music Awards, winning the best cinematography category for Beyoncé's "Brown Skin Girl" video and becoming the youngest VMA winner ever.

Earning the award alongside her music icon mom, 40, Blue Ivy also shares the honor with "Brown Skin Girl" collaborator Wizkid and SAINt JHN. Cinematographers for the video are Benoit Soler, Malik H. Sayeed, MOHAMMAED ATTA AHMED, Santiago Gonzalez, and Ryan Helfant.

Fellow nominees in the category included Billie Eilish ("Therefore I Am"), Foo Fighters ("Shame Shame"), Justin Bieber ft. Chance The Rapper ("Holy") Lady Gaga ("911"), and Lorde ("Solar Power").

Beyoncé and JAY-Z Partner with Tiffany & Co. to Donate $2 Million to HBCUs

Klaudia//September 9, 2021
Beyoncé and JAY-Z are giving back—again. In partnership with Tiffany & Co., the couple's philanthropic initiatives—BeyGOOD and the Shawn Carter Foundation—are launching a new scholarship for students attending five Historically Black Colleges and Universities (HBCUs).

The Tiffany & Co. About Love Scholarship will distribute $2 million among students pursuing the arts and creative fields at the following private and state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff and Central State University in Ohio.

According to the universities' presidents, this donation will allow students pursuing the arts to devote themselves to their studies. "This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers," said Dr. Jack Thomas, the President of Central State University, in a statement.

There are a few qualifications for applicants interested in these scholarships. For one, students at these five schools—either current or incoming—must qualify for financial aid, per their university's guidelines. Then, they must be pursuing degrees in creative fields, history, or communications. Priority will be given to students facing financial hardships, and the individual awards amounts will be determined based on individual student's needs.

Prospective applicants should get ready: Online applications will open at each participating school on Friday, September 10, and close on Sunday, September 26 at 11:59 PM ET.

Beyonce Has a New Song Coming, Making Her Eligible for an Academy Award

Klaudia//September 3, 2021
There’s a new song from Beyonce on the way!

The new film King Richard just had it’s first public screening during an event at the 2021 Telluride Film Festival and the audience got to hear the song.

Beyonce‘s original song for the movie King Richard will make her eligible for an Oscar nomination in the Best Original Song category. The film is slated to be a big awards contender, so it seems she might be a shoo-in for a nomination.

The song is titled “Be Alive” and Beyonce is the sole performer listed on the track. She co-wrote the song with DIXSON, who also produced the single.

King Richard will be released on November 19, so the song will seemingly be out no later than that date. Beyonce has not yet been nominated for an Oscar, so this could mark her first one!

Beyonce's 'Black Is King' among juried Emmy Award winners

Klaudia//August 28, 2021
While the 2021 Primetime Emmy Awards are still a few weeks away, the trophies have already begun rolling out for some of the past year’s biggest shows.

Beyoncé’s Black is King, The Masked Singer, The Simpsons and Love, Death and Robots are among early winners for this year’s Emmy Awards, as the Television Academy announced juried category honourees in the fields of animation, costume, interactive programming and motion design.

Juried categories are decided by a panel of professionals in the appropriate peer groups with the possibility of one, more than one or no entry being awarded an Emmy. There are no nominees but a one-step evaluation and voting procedure with open discussions of each piece of work.

Outstanding individual achievement in animation was awarded to Genndy Tartakovsky’s Primal, The Simpsons and four recognitions for Netflix’s Love, Death + Robots. Costumes for a variety, nonfiction or reality program went to Black is King, The Masked Singer, and Sherman’s Showcase Black History Month Spectacular.

The juried awards will be presented at the 2021 Creative Arts Emmy Awards, which will take place in Los Angeles on September 11 and 12. An edited presentation of the ceremonies will be broadcast on FXX on September 18.

The Primetime Emmy Awards will follow on September 19, hosted by Cedric the Entertainer with a limited in-person audience in downtown Los Angeles.

How Beyoncé Roped Glynn Turman Into Her Ivy Park Campaign

Klaudia//August 28, 2021
Glynn Turman spoke to Vanity Fair about how Beyoncé convinced him to participate in the Ivy Park spot.

Vanity Fair: When did you first hear that the new Ivy Park collection was going to be rodeo-themed?

Glynn Turman: Beyoncé, Jay, my wife, and a whole group of us just so happened to be having dinner in Jamaica while on vacation. Beyoncé mentioned that she had some finishing touches she wanted to put on a shoot that she was doing to roll out a new line. It was a rodeo line, and she knew that I’m a cowboy, because actually my grandson rode in her Lemonade . There’s a scene with a horseman. That was my grandson, and we shot that at my ranch. I said, “B, you said you’re not finished, you got some other stuff to do? What are you talking about? You know I got you!” And she said, “Glynn, you know I didn’t want to impose.”

She seems very polite.

Yes, very polite. I said, “Would you stop it! Come on, we’re family.” She thought about it, and a week later she came up with this brilliant idea. Of course, all I thought I was going to do was just saddle the horses for them, and just dust things off and set them on their way. But during the course of it, Tina was like “Glynn, would you try this on, let’s see if this fits you? So I said, “Wait a minute! What’s going on here.” They were just so cool about it.

Tiffany & Co. Introduces The "ABOUT LOVE" Campaign Starring Beyoncé And Jay-Z

Klaudia//August 23, 2021
"Love is the diamond that the jewelry and art decorate." --The Carters

While no one could ever upstage Beyoncé and Jay-Z, together for the first time in an ad campaign for Tiffany & Co., it’s fair to say there is a third star in the spots: a never-before-seen painting by Jean-Michel Basquiat in the jeweler’s signature robin egg blue.


Tiffany recently acquired the spectacular artwork, which had been in the possession of a private collector since the early 1980s, adding another surprise and layer of storytelling to a vast, yet nuanced advertising effort, which is to break in print next month.

Now controlled by LVMH Moët Hennessy Louis Vuitton, Tiffany is putting major firepower behind the yearlong campaign featuring the Carters, which includes a short film that depicts Beyoncé singing “Moon River” to her husband. It’s destined for major exposure in the coming months, including a takeover of all the digital billboards in New York’s Times Square.

Unveiling the first campaign image exclusively to WWD, Alexandre Arnault, Tiffany’s executive vice president of products and communications, also told the back story of the project in his first sit-down interview since joining the historic New York jeweler last January.