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At first, Richard Gordon didn't believe it.

Free tickets to Thursday's Beyoncé concert for some of the hardworking students at Robeson High, where he is principal?

"It sounded too good to be true. It wasn't. It's amazing," said Gordon, whose West Philadelphia public school enrolls 300 students.

In fact, the entertainment company Live Nation gave the Philadelphia School District enough tickets to allow 68 high schools to send a number of deserving teens.

How many tickets?

"A lot," spokesman Kevin Geary said.

Principals were given the tickets to distribute as they saw fit to seniors - Gordon chose honor students and English-language learners who had made great strides.

The giveaway has been in the works for months, but "it's not something that they wanted to publicize," Geary said.

Beyonce performed during the Formation World Tour at Georgia Dome on Monday, September 26, 2016, in Atlanta, Georgia.

Before the last night's show in Atlanta, Beyonce had a rehearsal where she performed "6 Inch"!

Behind the scenes at the Formation World Tour's stop in Raleigh, North Carolina.

Beyonce performed during the Formation World Tour at Mercedes-Benz Superdome on Saturday, September 24, 2016, in New Orleans, Louisiana.

A moving fan testimonial from The Formation World Tour's stop in Seattle.

Beyonce performed during the Formation World Tour at NRG Stadium on Thursday, September 22, 2016, in Houston, Texas.

In this behind-the-scenes look of The Formation World Tour, we hear from Beyoncé’s dancers Kimmie Gee and Ashley Everett on learning the show’s choreography and bonding as a dance family on the road.

Life on The Formation World Tour goes beyond a single night’s performance. We hear from dancers Kimmie Gee and Ashley Everett on the rewards and challenges of constant travel and living on the road.

As The Formation World Tour returns to Houston, we take a look behind the scenes of the first leg's stop in the city.

A selfie P.O.V of The Formation World Tour.

Beyonce performed during The Formation World Tour at Levi's Stadium on September 17, 2016 in Santa Clara, California.

Behind the scenes with Anderson Paak at The Formation World Tour's stop in Los Angeles.

Beyonce performed during the Formation World Tour at Dodger Stadium on Wednesday, September 14, 2016 in Los Angeles, California. The singer wore a new costume again!

Last night Beyonce kicked off the second U.S. leg of the Formation World Tour at Edwards Jones Dome in St. Louis, Missouri.

As a result of strict doctor’s orders for vocal rest, Beyoncé’s highly anticipated New York city area Formation World Tour date in E. Rutherford previously scheduled for this Wed. September 7th at MetLife Stadium has been postponed until Friday, October 7th.

Fans holding tickets for the previously scheduled performance should retain them as they will be valid at the rescheduled MetLife Stadium date. If necessary, refunds will be available as of Wed. September 7th at point of purchase. Tickets for the rescheduled concert date – Friday, October 7th at MetLife Stadium will be available at www.livenation.com and www.ticketmaster.com

There are no changes to any additional dates at this time and performances in St. Louis, Los Angeles, Santa Clara, Houston, New Orleans, Atlanta, Philadelphia & Nashville are expected to proceed as scheduled.

Live Nation and Parkwood Entertainment apologize for any inconvenience.

New Formation World Tour merchandise is now available for pre-order at Beyonce's Sidestep store! It's less than a week until the second U.S. leg of the tour kicks off in East Rutherford!

Beyonce’s Formation World Tour has now grossed $210 million (and counting). The first two legs of the tour -- through North America in the spring followed by a five-week trek in Europe that wrapped Aug. 3 -- generated 1.8 million tickets sold at 40 performances.

After a brief hiatus, the Formation World Tour will resume on Sept. 7 at MetLife Stadium in East Rutherford, N.J.: the first stop on a final nine-city jaunt through North American markets that will wrap in Nashville on Oct. 2.

The Formation World Tour launched on April 27 in Miami, and concluded its first North American leg on June 14 after playing 23 shows on the continent. The tour headed to Europe and kicked off with a June 28 stadium show in Sunderland, England. The European segment included 17 concerts at 16 venues, with box office sales reaching $86.9 million.

Reported this week by tour promoter Live Nation, revenue from the European leg earns Beyoncé the No. 1 slot on Billboard’s weekly tally of Hot Tours.

Each of the venues on the European schedule hosted the tour for a single night except for London’s Wembley Stadium that drew 142,500 fans on July 2 and 3. The two-night stint earned $15.3 million, the sixth-highest gross of the year based on reported Boxscores from touring artists of all genres.

The best-attended show so far on the Formation World Tour occurred at her July 21 show at the Stade de France in Paris. A total of 75,106 tickets were sold to the concert. (That beats the 55,736 tickets sold to her May 14 Rose Bowl show in Pasadena, Calif. -- which had been the tour’s best-attended show.)

Beyonce performed during the Formation World Tour at Estadio Olimpico on Wednesday, August 3, 2016 in Barcelona, Spain. The European leg of the tour is now over!

A look behind the scenes of The Formation World Tour's stop in Paris with Bass player Lauren “LT” Taneil.

Beyonce performed during the Formation World Tour at King Baudouin Stadium on Sunday, July 31, 2016 in Brussels, Belgium.