Beyonce And NCLA Team Up For Nail Wrap Collection
When it comes to Beyoncé, “you have to be prepared for the unexpected,” says the singer’s longtime manicurist Lisa Logan. As proof, this morning at 10:15, the queen of the stealth media reveal launched a well-edited selection of nail wraps in collaboration with Logan and the Los Angeles–based beauty company NCLA on Shop.Beyonce.com—this on the heels of last week’s release of two new singles and one very viral music video.
Among other things, Beyoncé certainly has nail influence—whether through her Instagrammed manicures, live performances (who could forget her chromatic fingertips at President Barack Obama’s 2009 inauguration), or music videos, where she spotlighted NCLA nail art.
Pulled from Beyoncé’s work, the patterns are meant to evoke the plaid shirts she wears while power-tossing her hair in the video for “***Flawless,” the rainbow bright lights that set the Rollergirl tone in “Blow,” the sparkling Tom Ford mosaic bodysuit and fishnets she donned onstage at the 2014 MTV Video Music Awards, and the scrawl of her notebook including lyrics like “H-Town vicious.” With drying time removed from the equation, the press-on strips are primed for a spontaneous quick change. Because, as Logan puts it, “You can never peg what wants to wear or who she wants to be that day—you have to be able to switch it up.”
Among other things, Beyoncé certainly has nail influence—whether through her Instagrammed manicures, live performances (who could forget her chromatic fingertips at President Barack Obama’s 2009 inauguration), or music videos, where she spotlighted NCLA nail art.
Pulled from Beyoncé’s work, the patterns are meant to evoke the plaid shirts she wears while power-tossing her hair in the video for “***Flawless,” the rainbow bright lights that set the Rollergirl tone in “Blow,” the sparkling Tom Ford mosaic bodysuit and fishnets she donned onstage at the 2014 MTV Video Music Awards, and the scrawl of her notebook including lyrics like “H-Town vicious.” With drying time removed from the equation, the press-on strips are primed for a spontaneous quick change. Because, as Logan puts it, “You can never peg what wants to wear or who she wants to be that day—you have to be able to switch it up.”
