Beyoncé's "Formation" Wins Cultural Driver Award
There were 323 Pencils awarded – 92 Gold, 102 Silver and 129 Bronze – to winners from 30 countries. Overall, there were 21,844 entries from 73 countries. Seven Best of Discipline winners were announced, as well as special award winners: Cultural Driver Award and the Green Pencil.
The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture, awarded three Pencils:
Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.
Silver Pencil: "Boost Your Voice" for Boost Mobile by 180LA/Santa Monica.
Bronze Pencil: "Buy Back the Block" for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.
"What better way to kick of the Cultural Driver Award than with one of the most influential entertainers of this generation?" said Kevin Swanepoel, CEO of The One Club for Creativity. "Provocative and powerful, 'Formation' – the linchpin of Beyoncé's genre-bending Lemonade album – is more than a song or a music video. It's a manifesto."