Adidas CEO comments on Ivy Park partnership
At a quarterly results press conference, Adidas chief executive officer Bjorn Gulden addressed speculation that the brand’s relationship with musical superstar Beyoncé, who collaborates on the Ivy Park sportswear collection, had ended. There’s no final decision on this, he said, and in fact, there are two more Ivy Park releases to come this year, one in May, to coincide with the singer’s next concert tour, and another drop in September.
Beyond that, “there’s nothing else to communicate…until there’s a decision,” Gulden stated.
Beyond that, “there’s nothing else to communicate…until there’s a decision,” Gulden stated.
