Beyoncé & Destiny's Child Sales Soar After Coachella
According to Nielsen, after the performance ended, digital song sales for Destiny's Child hits soared some 767% on Sunday, April 15, not even 24 hours after the group collectively wowed the crowd. The trio is marking the 20th anniversary of the chart-topping girl's group, and the sudden uptick in downloads means the ladies have not lost relevancy even though they don't often perform live together. As for Bey, though it's hard to fathom that there are some people out there who don't already own her music, she still managed to sell yet more of it. Digital song sales for Beyoncé's catalog saw a 228% increase compared to a baseline established prior to Coachella.
Beyonce, with 7,000 units sold, overall moved more units because her baseline is larger than that of Destiny's Child, which moved around 1,200 units, according to Nielsen.
Of all that music, the song "Hold Up" was the top-selling track for Beyoncé with a sales spike of 287%.
The singer's most recent album, Lemonade, hit the number 1 spot on the overall worldwide iTunes chart, as well as national charts in Brazil, Denmark and Norway. In the United States, it ascended to the fifth position.