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Beyoncé to release two collections with Adidas

Klaudia//December 11, 2019
Collaboration is a needle-mover, and Adidas is positioned to generate buzz next year with a robust lineup of product with key partners.

Last week at the brand’s New York City showroom and office, Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé. (Adidas announced the partnership with Beyoncé and her Ivy Park brand in April.)

“In terms of range, there are two collections. There is Beyoncé and Adidas and then there’s Ivy Park,” Armstrong explained to FN. “And this is not just athleisure product. We have performance product. She is a phenomenal creator athlete and is helping us push the envelope in performance product with materials and fit.”