Beyoncé's Ivy Park to Highlight Black Cowboys in Next Drop
The next drop of the singer’s popular Adidas x Ivy Park collection will celebrate the often overlooked history of Black cowboys and cowgirls and their continued influence and impact on American rodeo.
Called Ivy Park Rodeo, the collection is extensive — 58 women’s and unisex apparel pieces, five shoes and 13 accessories — all designed as reimagined and modernized takes on classic Western wear, and features Houston rappers Tobe Nwigwe and Monaleo, Beyoncé’s mother, Tina Knowles Lawson, and actor and real-life cowboy Glynn Turman in the glossy campaign.
The Ivy Park Rodeo collection is heavily rooted in denim and will offer up dark washes with distinct monograms and purple glow cow prints accented with utilitarian-inspired zips and snap fasteners. There will be a denim body suit, a wide-leg snap pant, tracksuit, bucket hat and, yes, chaps.
Fabrics will include 100 percent 16.5-ounce blue twill denim, 99 percent cotton/1 percent elastane 10.8-ounce denim and 100 percent cotton 13 –ounce cow-print cotton twill denim.
There is even an IVP Ultraboost sneaker that mimics the look of denim.
In addition, washed heavy French terry will also be well represented in the collection, offered up in a hoodie with matching sweatpants. Other key pieces include a small cotton canvas waist bag, a durag, socks, bandanas, a new colorway of the IVP Forum Mid sneaker and the introduction of the IVP Super Sleek “Chunky,” which boasts an exaggerated outsole combined with a classic upper offered in two colorways.
As in the past, the collection offers inclusive sizing with apparel in XXXS to 4XL.
Prices range from $45 to $200 for the apparel and $25 to $75 for the accessories. The shoes will retail for $140 to $200.
The Rodeo collection will launch exclusively on the Adidas website on Aug. 19 for 24 hours only; the global launch will happen the next day.
In an exclusive statement to the Houston Chronicle, Beyoncé said, “The Houston Rodeo is a gumbo of family, connection, delicious food and eclectic genres of music. I grew up seeing artists like Selena and Frankie Beverly and Maze and today it is just as eclectic with artists like Kacey Musgraves to Mary J. Blige. I remember the trail ride, with people riding from all over to the Houston Rodeo.”
“After understanding where the word ‘cowboy’ came from, I realized how much of the Black, brown and Native cowboy stories are missing in American history,” Beyoncé said. “I am proud to represent Houston culture, my roots and all the people who understand fried Snickers and fried turkey legs.”
Nwigwe, who is from Houston and studied fashion merchandising at the University of North Texas, said he was honored to be tapped by the superstar to be a part of her new collection.
“She’s a fan of what we do, and she really wanted us to be a part of what she has going on. That was an extremely momentous occasion,” said Nwigwe during an interview at Gatlin’s BBQ.
Turman, the Emmy-winning actor who recently played in “Ma Rainey’s Black Bottom” with the late Chadwick Bosman, is an advocate for Black rodeo culture and history.
“I had offered the use of my ranch to Beyoncé any time but was surprised and flattered that she wanted to include not only my ranch but also me and my beautiful granddaughter, Melinda, who’s been riding horses since she was a toddler,” Turman said.