How Beyoncé Roped Glynn Turman Into Her Ivy Park Campaign
Glynn Turman spoke to Vanity Fair about how Beyoncé convinced him to participate in the Ivy Park spot.
Vanity Fair: When did you first hear that the new Ivy Park collection was going to be rodeo-themed?
Glynn Turman: Beyoncé, Jay, my wife, and a whole group of us just so happened to be having dinner in Jamaica while on vacation. Beyoncé mentioned that she had some finishing touches she wanted to put on a shoot that she was doing to roll out a new line. It was a rodeo line, and she knew that I’m a cowboy, because actually my grandson rode in her Lemonade . There’s a scene with a horseman. That was my grandson, and we shot that at my ranch. I said, “B, you said you’re not finished, you got some other stuff to do? What are you talking about? You know I got you!” And she said, “Glynn, you know I didn’t want to impose.”
She seems very polite.
Yes, very polite. I said, “Would you stop it! Come on, we’re family.” She thought about it, and a week later she came up with this brilliant idea. Of course, all I thought I was going to do was just saddle the horses for them, and just dust things off and set them on their way. But during the course of it, Tina was like “Glynn, would you try this on, let’s see if this fits you? So I said, “Wait a minute! What’s going on here.” They were just so cool about it.
What did you think when you first saw the clothes? What was your first impression of them?
Well, when I put on that jumpsuit, I thought, oh, this is too cool. This is right up my alley. Right after we tried that on, I said, “Okay, I guess you got me. This works.” I had already introduced Tina to my granddaughter, and she asked if I thought Melanie would like to do some modeling in this. Because Melinda rides, and that’s what Beyoncé was looking for, a young woman of color who could actually sit a horse, you know. My granddaughter was like, “Are you kidding?” She got so excited.
Vanity Fair: When did you first hear that the new Ivy Park collection was going to be rodeo-themed?
Glynn Turman: Beyoncé, Jay, my wife, and a whole group of us just so happened to be having dinner in Jamaica while on vacation. Beyoncé mentioned that she had some finishing touches she wanted to put on a shoot that she was doing to roll out a new line. It was a rodeo line, and she knew that I’m a cowboy, because actually my grandson rode in her Lemonade . There’s a scene with a horseman. That was my grandson, and we shot that at my ranch. I said, “B, you said you’re not finished, you got some other stuff to do? What are you talking about? You know I got you!” And she said, “Glynn, you know I didn’t want to impose.”
She seems very polite.
Yes, very polite. I said, “Would you stop it! Come on, we’re family.” She thought about it, and a week later she came up with this brilliant idea. Of course, all I thought I was going to do was just saddle the horses for them, and just dust things off and set them on their way. But during the course of it, Tina was like “Glynn, would you try this on, let’s see if this fits you? So I said, “Wait a minute! What’s going on here.” They were just so cool about it.
What did you think when you first saw the clothes? What was your first impression of them?
Well, when I put on that jumpsuit, I thought, oh, this is too cool. This is right up my alley. Right after we tried that on, I said, “Okay, I guess you got me. This works.” I had already introduced Tina to my granddaughter, and she asked if I thought Melanie would like to do some modeling in this. Because Melinda rides, and that’s what Beyoncé was looking for, a young woman of color who could actually sit a horse, you know. My granddaughter was like, “Are you kidding?” She got so excited.
