Beyoncé Invites Fans to Discover Their Utopia
How does Beyoncé define utopia? Well, her legions of fans are about to find out.
The latest drop from the superstar entertainer’s Ivy Park collection with Adidas is being called Ivytopia and is defined as “a journey to discover one’s own nirvana.”
In this post-pandemic world, Ivytopia “explores the collective connection we share after emerging from a period of isolation,” the brand said. “Ivytopia imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, or urban oasis, the setting is unlimited, as long as it makes you feel hopeful for what’s yet to come.”
The news of the drop comes on the heels of the release of the singer’s throwback single “Break My Soul,” which just hit number one on the Billboard Hot Dance/Electronic Songs chart.
In terms of the collection, this translates into a wide variety of inclusively sized gender-neutral fashion and performance apparel, footwear and accessories for adults and kids. It also features the brand’s first children’s-specific swimwear offering.
The Adidas x Ivy Park Ivytopia collection will include 52 pieces of apparel, seven accessories and four footwear styles for adults in XXXS to XXXXL as well as unisex regular and oversize fits, men’s regular and tight fits and women’s tight, regular and oversize fits.
The latest drop from the superstar entertainer’s Ivy Park collection with Adidas is being called Ivytopia and is defined as “a journey to discover one’s own nirvana.”
In this post-pandemic world, Ivytopia “explores the collective connection we share after emerging from a period of isolation,” the brand said. “Ivytopia imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, or urban oasis, the setting is unlimited, as long as it makes you feel hopeful for what’s yet to come.”
The news of the drop comes on the heels of the release of the singer’s throwback single “Break My Soul,” which just hit number one on the Billboard Hot Dance/Electronic Songs chart.
In terms of the collection, this translates into a wide variety of inclusively sized gender-neutral fashion and performance apparel, footwear and accessories for adults and kids. It also features the brand’s first children’s-specific swimwear offering.
The Adidas x Ivy Park Ivytopia collection will include 52 pieces of apparel, seven accessories and four footwear styles for adults in XXXS to XXXXL as well as unisex regular and oversize fits, men’s regular and tight fits and women’s tight, regular and oversize fits.