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Beyoncé Knowles comes to India

Klaudia//September 1, 2012
The American pop star is chalking out her schedule to make a trip late this year to promote her fashion line House Of Dereon that has been launched in India on the portal www.rock.in. “Beyoncé is keen to come down. The dates and the cities she will visit are still in the planning stage,” says an insider.

Knowles, on her part, can’t wait to get a taste of the country after her last visit in 2007. “I am glad to showcase my collection to the Indian audience. I am very fond of Indian style, in fact during my last visit, I shopped a lot from India. However, I found the food to be very spicy because of the exotic spices,” she says. Suraj Sharma, CEO of the portal confirms the news and says, “We are excited about the association.”

HOD Unveils Campaign for Fall/Winter Collection

Klaudia//August 22, 2012
Beyoncé and Tina Knowles unveil the campaign for their House of Deréon autumn/winter 2012 collection. Shot by famed international celebrity and fashion photographer, Jean-Baptiste Mondino, the images feature the brand’s muse Beyoncé, wearing several key looks from the autumn/winter ’12 collection.

The much anticipated fall/winter collection was inspired by Beyoncé’s historic performance at the Glastonbury Music Festival last year. The autumn delivery is focused around the ‘boho-inspired girl who attends the festival and includes floor length skirts, casual jersey tops paired with denim that is an homage to the alternative rock bands, their music and eclectic sense of style.

For winter, the inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.

Brand co-founder, creative director and designer Tina Knowles said, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.

Stockists include very.co.uk, Lipsy.co.uk, Bank, USC, Next.co.uk, Nelly.com and Amazon.

Next.co.uk Launches House of Deréon

Klaudia//March 6, 2012
Fashion retailer Next are proud to present beautiful women's clothing from Beyoncé Knowles' brand, House Of Deréon. The young, fresh and confident SS12 fashion collection at next.co.uk includes ever popular dresses as well as playsuits and tops. Even better, these stylish designer selections can be delivered to you the very next day if ordered before 9pm. House of Deréon is the contemporary fashion collection created and developed by Beyoncé and her mother Tina Knowles. From party dresses to playsuits, the palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of SS12 - coral. The details of the season include feminine ruffles, bohemian inspired prints and delicate florals. The infusion of a vintage inspired delivery makes this SS12 season even more trend right! Subtle touches of lace, delicate pin tucks and smocking - perfect for the city streets or the summer festivals. The SS12 House of Deréon collection aims to encapsulate the modern woman; confident, stylish and up to the minute. Tina Knowles, House of Deréon creative director, and her design team travelled extensively in Europe to create a collection inspired by the mysticism of old traditions with the vibrancy of modern cultures. This has been blended with Beyoncé's own individual and charismatic take on fashion - to create the Beyoncé Style with the motto 'Couture.Kick.Soul'. With hundreds of amazing designer brands at next.co.uk, House of Deréon can be found amongst catwalk inspired LK Bennett, Yumi, Firetrap and Lipsy dresses at next.co.uk/branded/womens-house-of-dereon. Don't forget you can get the latest news and competitions by liking Next on Facebook or following @nextofficial on Twitter.

Beyonce and Tina Knowles on fashion collection and pregnancy

Klaudia//September 20, 2011
Beyonce and her mother Tina Knowles talk to CNN's Becky Anderson during London Fashion Week about the launch of their fashion label, House of Dereon, and Beyonce's pregnancy.

Beyonce: I grew up in a fabric store. Unfortunately my mother would say: "Come on let's go to the fabric store," and she would make all of these beautiful clothes for myself and the other ladies of Destiny's Child, and after so many years my fans said we want to buy these clothes somewhere, so it was a natural thing for us to do this line, and it's so great for us to be able to do it together, number one because we get to spend time together, and two because we have such respect for each others' taste.

Becky: Tina what is it like to see not just your daughter but your designs on television?

Tina Knowles: Oh it's unbelievable sometimes and I never anticipated that. I started designing things out of necessity because there were budgetary restraints. So I would buy fabrics instead of clothes and just make them.

Beyonce: Back in those days they wouldn't loan us the clothes.

Tina: And it's funny when you need the clothes they won't loan them to you, and when you don't need them everyone wants to give them to you, so that's how it started but that was very exciting to see the clothes on TV.

HOD Unveils Campaign Images for Fall & Holiday Collections

Klaudia//September 7, 2011
Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon fall and holiday 2011 collections. The Fall imagery shot in Los Angeles by celebrity and fashion photographer, Tony Duran will be the first to launch. These images, shot against a simple backdrop, feature Beyonce sporting the House of Dereon line looking ultra glam with a wild mane of curly hair and vibrant colored makeup. The campaign will break in the UK this September to coincide with the launch of the House of Dereon line available exclusively at the renowned retailer, Selfridges & Co. With the Fall collection titled City Jungle, one photo features her in a snake print hooded jumper while another in suede shorts and dolman sleeved printed chiffon blouse. The Holiday campaign, which makes its debut in October was shot by the famed fashion photographer, Terry Richardson at the trendy Standard Hotel in New York City. With the collections Global Nomadic theme, the campaign takes cues from the inspiration behind Beyonce's latest album 4 and depicts her as a modern day nomadic woman of the world. The images feature her in a sequined blazer over a draped mini skirt in one set-up, and cocktail dress in the other, all paired with head wraps and chunky ethnic jewelry and body ornamentation. The end result is simultaneously powerful, glamorous and thoroughly modern all at the same time. The images from both campaigns will appear in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle. Co-Creative Director Beyonce said, "Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way." Creative director and designer Tina Knowles said, "I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyonce. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns."

Beyoncé to launch her fashion line in London

Klaudia//July 29, 2011
Both Beyoncé and her wild stage alter ego, Sasha Fierce are committed fashion lovers. To that end, the star, along with her mother, Tina Knowles (who made many of the outré costumes for Destiny's Child, when they toured together), created their own clothing line in 2005. Now their collection, House of Deréon, will be available in London for the first time, launching in Selfridges in September. House of Deréon is named after the singer's grandmother, the late Agnéz Deréon, who was born in Louisiana in 1924. Deréon was a dressmaker who made custom-made clothing for private clients throughout the South and is described by Beyoncé and her mother as "a true Renaissance woman". Beyoncé is her mother's muse for the line - "With her sense of style that's unmatched and her chameleon-like take on fashion that's ever changing" - and she collaborates on every aspect of the collection. The look for the House of Deréon autumn/winter 2011 collection is inspired by their idea of a "city jungle" with leopard, snake and African rose prints, which blend "tribal cues with edgy silhouettes". Prices start at around £80 for a dress. Tina Knowles said: "The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own." The pair say the mission of their company is simple: "To fuse celebrity power and design artistry into a brand of global importance."

LF USA Acquires Beyond Productions

Klaudia//January 27, 2011
LF USA, a subsidiary of Li & Fung, has put a ring on Beyoncé’s finger. LF USA has acquired Beyond Productions LLC, the apparel and accessories company led by Beyoncé and Tina Knowles. Beyond Productions is a designer and licenser of women’s fashion apparel and accessories whose brands include House of Deréon, Deréon, Curvelicious and Miss Tina. In addition, LF USA has entered an endorsement agreement with Beyoncé for House of Deréon and Deréon. Terms of the long-term deal weren’t disclosed. One of the reigning queens of pop music, Beyoncé, 29, was the big winner at last year’s Grammy Awards, taking home six trophies, including one for Song of the Year for her hit “Single Ladies (Put a Ring on It).” Having appeared in such movies as “Cadillac Records,” “Austin Powers in Goldmember” and “Dreamgirls,” Beyoncé has been cast as the lead in the remake of “A Star Is Born,” a role made famous by Judy Garland and Barbra Streisand. Beyond Productions LLC was established in 2004 by the Knowleses, with Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters, which is based in New York. Under the various monikers, Beyond Productions’ lines span ready-to-wear, casual sportswear, denim, outerwear, handbags, footwear and other accessories, which are distributed through department stores, mass merchants and specialty stores worldwide. In an interview Monday in New York with Beyoncé and Tina Knowles, Rick Darling, president of LF USA, and Bruce Rockowitz, president of Li & Fung (Trading) Ltd., they all spoke about their desire to expand the brands globally. “We’re at the point where we wanted to have more growth, and we needed someone who was global,” said Tina Knowles, creative director. “We’re very interested in taking the brand international, and L&F is the best at that.” She said the brand already has some distribution in Greece, Canada and China. Darling explained that LF USA, which became acquainted with Beyond Productions through its 2009 acquisition of Kids Headquarters, is in the midst of expanding its portfolio of proprietary brands, “and this is a great addition.”