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IVY PARK's FW17 Campaign Celebrates Beauty of All Kinds

Klaudia//September 7, 2017
The IVY PARK 2017 fall/winter campaign introduces four new faces. Actress Laverne Cox and dancer Karen McDonald pose alongside models Grace Bol and Ralph Souffrant for a diverse representation of beauty and strength.

Each muse is styled in its classic pieces, updated for the fall season. The color palette is reworked to include a range of shades like deep teal, porcelain blue, chili red, scarlet and dusty pink. The hues are colorblocked on asymmetrical jackets, sweats and T-shirts that add a new level to activewear. Co-founder Beyoncé shared the inspiration behind the unique campaign:

“The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character from the inside out. There is no one standard of beauty.”

Take a look at the lookbook and watch the short clip below. Shop the collection now on Topshop!



Ivy Park Unveils "Resort" Collection for the Holidays

Klaudia//December 2, 2016


Hot on the heels of her zesty Lemonade merch line, Beyonce has now readied a fresh Ivy Park activewear collection in time for the holiday season.

The “Resort” performance range has been designed for slaying in chilly climates and utilizes a range of tactile fabrics. Key pieces include an oversized cropped puffa jacket with bonded quilt seams, large branded zip pull, leggings, bodysuits, and streetwear-influenced hoodie and jogger sets. Biker-inspired color blocking and an oversized broken logo print feature heavily throughout, while garms from the AW16 have also been updated in a heavy, brushed wool-mix jersey.

Those looking to cop can do so online and offline at high street retailers such as Selfridges, Topshop, and JD Sports.