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Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 100.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

Latest news

Beyonce Thanks for Supporting Ivy Park

January 21, 2020

Beyonce posted a message on Instagram to thank everyone for supporting the new adidas x IVY PARK collection:

"I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B"

adidas x IVY PARK Promo Photos & Videos

January 18, 2020

Check out new promotional photos and videos for adidas x IVY PARK below!




More adidas x IVY PARK Promo Photos

January 17, 2020

Another batch of promotional photos for the adidas x IVY PARK collection has been released.

adidas x IVY PARK Look Book Photos

January 15, 2020

In the gallery, you'll find photos from the adidas x IVY PARK look book.

Adidas x Ivy Park By Beyonce's Debut Collection With Pricing

January 15, 2020

Official images of Adidas and Ivy Park by Beyonce‘s collection have finally arrived, revealing a collection of 36 apparel and accessory items and four shoe silhouettes.

Prices ranges from $25 for socks and $29 for a backless cap up to $250 for an asymmetrical jacket. Footwear ranges in price from $99 for the Sleek Super 72 silhouette up to $199 for the Ultraboost. The Sleek Super 72 is offered in women’s sizing, while the Ultraboost and Nite Joggers are offered in men’s sizing.

Clothing is sized from XS-XL. It’s entirely possible Adidas will offer the pieces shown here along with some additional pieces or colorways.

According to Adidas Originals social media, the collection will drop on adidas.com and the Adidas app at 3:00 PM EST on January 17, 2019. The collection will launch at select Adidas stores and retail partners on January 18th

Items not included among images are a jumpsuit ($119), sweatshirt ($89) and bag ($99).

New adidas x IVY PARK Promo Photos

January 13, 2020

New promotional photos for adidas x IVY PARK have surfaced online.




UPDATE: Diplo posted a video of his adidas x IVY PARK package, where we can see a hand-written note from Beyonce and new pieces from the collection!

adidas x IVY PARK Look Book

January 12, 2020

Actress Laverne Cox shared a video of the adidas x IVY PARK look book featuring unseen photos of Beyonce!

adidas x IVY PARK unboxing

January 11, 2020

Beyonce shared another sneak peek at the upcoming adidas x IVY PARK collection.


First Look at Adidas x Ivy Park Sneakers

January 11, 2020

Here's an official look at the styles releasing for Beyoncé's first-ever Adidas x Ivy Park collection, which includes the Ultra Boost as well as two Nite Jogger styles all scheduled to release on Jan. 18 on Adidas.com.




adidas x IVY PARK Commercial

January 9, 2020

adidas x IVY PARK.
January 18.
adidas.com/ivypark.
#adidasxIVYPARK



adidas And Beyoncé Launch The adidas x IVY PARK Collection

January 6, 2020

Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

More Ivy Park x Adidas Promo Photos

January 6, 2020

New promotional pictures for Ivy Park x Adidas have surfaced online.

Behind-the-Scenes on Beyoncé's ELLE Cover Shoot

December 17, 2019

By now, you've read the story. You know we'll never get the Snapchat. We may never get a Formation World Tour documentary. And Beyoncé will never not bet on... #Beyoncé. For ELLE’s January 2020 issue, Mrs. Carter offered a rare opportunity for fans: Full access. In an intimate #AMA session with her Beyhive, the superstar opened up about motherhood, self-care, reclaiming her Ivy Park line, and her quest for purpose. In this exclusive clip, we get an even closer look at the cover — shot by longtime collaborator, Queen & Slim director Melina Matsoukas — and the Queen's highly-anticipated Ivy Park x adidas partnership (which lands on January 18!).

Beyoncé to release two collections with Adidas

December 11, 2019

Collaboration is a needle-mover, and Adidas is positioned to generate buzz next year with a robust lineup of product with key partners.

Last week at the brand’s New York City showroom and office, Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé. (Adidas announced the partnership with Beyoncé and her Ivy Park brand in April.)

“In terms of range, there are two collections. There is Beyoncé and Adidas and then there’s Ivy Park,” Armstrong explained to FN. “And this is not just athleisure product. We have performance product. She is a phenomenal creator athlete and is helping us push the envelope in performance product with materials and fit.”

Beyoncé Covers January 2020 Issue of Elle

December 9, 2019

In a global ELLE exclusive, Beyoncé answers questions directly from her fans. Read her thoughts on motherhood, finding time for date nights and how she learned to feel “more womanly and secure”.

As she unveils her new adidas partnership for IVY PARK, Beyoncé offers a rare opportunity for fans: full access.

Descending from the sky into a nondescript corner of L.A.’s Crenshaw neighbourhood, parachute in tow, Beyoncé is something of an otherworldly presence. She strides into the local hair salon, bodega, laundromat and wig shop wearing pieces from her IVY PARK x adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether they’re dropping off the kids, going to the gym or out on a dinner date. For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.


IVY PARK x adidas Promo Shoot

December 9, 2019

A new promotional photoshoot for IVY PARK x adidas was just released. The collection goes on sale January 18, 2020.

Parkwood Entertainment's COO Steve Pamon's Interview for Billboard

October 18, 2019

Parkwood Entertainment president/COO Steve Pamon and his boss, Beyoncé Knowles-Carter, lead Billboard’s annual list of the most influential executives and creatives in R&B and hip-hop.

Executives Of The Year
Beyoncé Knowles-Carter
Chairman/CEO, Parkwood Entertainment
Steve Pamon
President/COO, Parkwood Entertainment

"Speaking of the Queen. She just called.” The words, spoken by Parkwood Entertainment’s head of public relations, Yvette Noel-Schure, stop Steve Pamon midsentence as he sits on a chair in the company’s midtown Manhattan offices. “Does she need me?” he asks. “No, no. She’s good. She’s good,” Noel-Schure replies. Pamon, who’s wearing a white T-shirt beneath a navy blue suit offset by a red-white-and-blue stripe on the sleeves and pant legs, relaxes into the chair and resumes speaking about his boss and their company -- that would be Beyoncé, “B,” as Pamon, 49, often calls her, and Parkwood Entertainment -- and the milestones of the 12 or so preceding months that have earned them Billboard’s 2019 R&B/Hip-Hop Power Players Executives of the Year honors.

Tony Duran Outtakes

October 5, 2019

Photographer Tony Duran shared lots of new unseen/high quality pictures of Beyonce!

First Beyoncé & Adidas products to be released by the end of the year

May 5, 2019

Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

April 6, 2019

Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.

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Beyoncé in House of Deréon Winter 2012 collection shot by famed international celebrity and fashion photographer Jean-Baptiste Mondino. The collection is inspired by the entertainer’s chic yet sexy personal style.

The American pop star is chalking out her schedule to make a trip late this year to promote her fashion line House Of Dereon that has been launched in India on the portal www.rock.in. “Beyoncé is keen to come down. The dates and the cities she will visit are still in the planning stage,” says an insider.

Knowles, on her part, can’t wait to get a taste of the country after her last visit in 2007. “I am glad to showcase my collection to the Indian audience. I am very fond of Indian style, in fact during my last visit, I shopped a lot from India. However, I found the food to be very spicy because of the exotic spices,” she says. Suraj Sharma, CEO of the portal confirms the news and says, “We are excited about the association.”
Beyoncé and Tina Knowles unveil the campaign for their House of Deréon autumn/winter 2012 collection. Shot by famed international celebrity and fashion photographer, Jean-Baptiste Mondino, the images feature the brand’s muse Beyoncé, wearing several key looks from the autumn/winter ’12 collection.

The much anticipated fall/winter collection was inspired by Beyoncé’s historic performance at the Glastonbury Music Festival last year. The autumn delivery is focused around the ‘boho-inspired girl who attends the festival and includes floor length skirts, casual jersey tops paired with denim that is an homage to the alternative rock bands, their music and eclectic sense of style.

For winter, the inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.

Brand co-founder, creative director and designer Tina Knowles said, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.

Stockists include very.co.uk, Lipsy.co.uk, Bank, USC, Next.co.uk, Nelly.com and Amazon.
Fashion retailer Next are proud to present beautiful women's clothing from Beyoncé Knowles' brand, House Of Deréon. The young, fresh and confident SS12 fashion collection at next.co.uk includes ever popular dresses as well as playsuits and tops. Even better, these stylish designer selections can be delivered to you the very next day if ordered before 9pm. House of Deréon is the contemporary fashion collection created and developed by Beyoncé and her mother Tina Knowles. From party dresses to playsuits, the palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of SS12 - coral. The details of the season include feminine ruffles, bohemian inspired prints and delicate florals. The infusion of a vintage inspired delivery makes this SS12 season even more trend right! Subtle touches of lace, delicate pin tucks and smocking - perfect for the city streets or the summer festivals. The SS12 House of Deréon collection aims to encapsulate the modern woman; confident, stylish and up to the minute. Tina Knowles, House of Deréon creative director, and her design team travelled extensively in Europe to create a collection inspired by the mysticism of old traditions with the vibrancy of modern cultures. This has been blended with Beyoncé's own individual and charismatic take on fashion - to create the Beyoncé Style with the motto 'Couture.Kick.Soul'. With hundreds of amazing designer brands at next.co.uk, House of Deréon can be found amongst catwalk inspired LK Bennett, Yumi, Firetrap and Lipsy dresses at next.co.uk/branded/womens-house-of-dereon. Don't forget you can get the latest news and competitions by liking Next on Facebook or following @nextofficial on Twitter.
Beyonce and her mother Tina Knowles talk to CNN's Becky Anderson during London Fashion Week about the launch of their fashion label, House of Dereon, and Beyonce's pregnancy.

Beyonce: I grew up in a fabric store. Unfortunately my mother would say: "Come on let's go to the fabric store," and she would make all of these beautiful clothes for myself and the other ladies of Destiny's Child, and after so many years my fans said we want to buy these clothes somewhere, so it was a natural thing for us to do this line, and it's so great for us to be able to do it together, number one because we get to spend time together, and two because we have such respect for each others' taste.

Becky: Tina what is it like to see not just your daughter but your designs on television?

Tina Knowles: Oh it's unbelievable sometimes and I never anticipated that. I started designing things out of necessity because there were budgetary restraints. So I would buy fabrics instead of clothes and just make them.

Beyonce: Back in those days they wouldn't loan us the clothes.

Tina: And it's funny when you need the clothes they won't loan them to you, and when you don't need them everyone wants to give them to you, so that's how it started but that was very exciting to see the clothes on TV. Read more...
Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon fall and holiday 2011 collections. The Fall imagery shot in Los Angeles by celebrity and fashion photographer, Tony Duran will be the first to launch. These images, shot against a simple backdrop, feature Beyonce sporting the House of Dereon line looking ultra glam with a wild mane of curly hair and vibrant colored makeup. The campaign will break in the UK this September to coincide with the launch of the House of Dereon line available exclusively at the renowned retailer, Selfridges & Co. With the Fall collection titled City Jungle, one photo features her in a snake print hooded jumper while another in suede shorts and dolman sleeved printed chiffon blouse. The Holiday campaign, which makes its debut in October was shot by the famed fashion photographer, Terry Richardson at the trendy Standard Hotel in New York City. With the collections Global Nomadic theme, the campaign takes cues from the inspiration behind Beyonce's latest album 4 and depicts her as a modern day nomadic woman of the world. The images feature her in a sequined blazer over a draped mini skirt in one set-up, and cocktail dress in the other, all paired with head wraps and chunky ethnic jewelry and body ornamentation. The end result is simultaneously powerful, glamorous and thoroughly modern all at the same time. The images from both campaigns will appear in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle. Co-Creative Director Beyonce said, "Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way." Creative director and designer Tina Knowles said, "I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyonce. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns."
Both Beyoncé and her wild stage alter ego, Sasha Fierce are committed fashion lovers. To that end, the star, along with her mother, Tina Knowles (who made many of the outré costumes for Destiny's Child, when they toured together), created their own clothing line in 2005. Now their collection, House of Deréon, will be available in London for the first time, launching in Selfridges in September. House of Deréon is named after the singer's grandmother, the late Agnéz Deréon, who was born in Louisiana in 1924. Deréon was a dressmaker who made custom-made clothing for private clients throughout the South and is described by Beyoncé and her mother as "a true Renaissance woman". Beyoncé is her mother's muse for the line - "With her sense of style that's unmatched and her chameleon-like take on fashion that's ever changing" - and she collaborates on every aspect of the collection. The look for the House of Deréon autumn/winter 2011 collection is inspired by their idea of a "city jungle" with leopard, snake and African rose prints, which blend "tribal cues with edgy silhouettes". Prices start at around £80 for a dress. Tina Knowles said: "The combination of colours, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own." The pair say the mission of their company is simple: "To fuse celebrity power and design artistry into a brand of global importance."
LF USA, a subsidiary of Li & Fung, has put a ring on Beyoncé’s finger. LF USA has acquired Beyond Productions LLC, the apparel and accessories company led by Beyoncé and Tina Knowles. Beyond Productions is a designer and licenser of women’s fashion apparel and accessories whose brands include House of Deréon, Deréon, Curvelicious and Miss Tina. In addition, LF USA has entered an endorsement agreement with Beyoncé for House of Deréon and Deréon. Terms of the long-term deal weren’t disclosed. One of the reigning queens of pop music, Beyoncé, 29, was the big winner at last year’s Grammy Awards, taking home six trophies, including one for Song of the Year for her hit “Single Ladies (Put a Ring on It).” Having appeared in such movies as “Cadillac Records,” “Austin Powers in Goldmember” and “Dreamgirls,” Beyoncé has been cast as the lead in the remake of “A Star Is Born,” a role made famous by Judy Garland and Barbra Streisand. Beyond Productions LLC was established in 2004 by the Knowleses, with Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters, which is based in New York. Under the various monikers, Beyond Productions’ lines span ready-to-wear, casual sportswear, denim, outerwear, handbags, footwear and other accessories, which are distributed through department stores, mass merchants and specialty stores worldwide. In an interview Monday in New York with Beyoncé and Tina Knowles, Rick Darling, president of LF USA, and Bruce Rockowitz, president of Li & Fung (Trading) Ltd., they all spoke about their desire to expand the brands globally. “We’re at the point where we wanted to have more growth, and we needed someone who was global,” said Tina Knowles, creative director. “We’re very interested in taking the brand international, and L&F is the best at that.” She said the brand already has some distribution in Greece, Canada and China. Darling explained that LF USA, which became acquainted with Beyond Productions through its 2009 acquisition of Kids Headquarters, is in the midst of expanding its portfolio of proprietary brands, “and this is a great addition.” Read more...