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Ivy Park Unveils "Resort" Collection for the Holidays

Klaudia//December 2, 2016


Hot on the heels of her zesty Lemonade merch line, Beyonce has now readied a fresh Ivy Park activewear collection in time for the holiday season.

The “Resort” performance range has been designed for slaying in chilly climates and utilizes a range of tactile fabrics. Key pieces include an oversized cropped puffa jacket with bonded quilt seams, large branded zip pull, leggings, bodysuits, and streetwear-influenced hoodie and jogger sets. Biker-inspired color blocking and an oversized broken logo print feature heavily throughout, while garms from the AW16 have also been updated in a heavy, brushed wool-mix jersey.

Those looking to cop can do so online and offline at high street retailers such as Selfridges, Topshop, and JD Sports.

Ivy Park Autumn/Winter 2016 is here!

Klaudia//September 22, 2016
Now in its second season, Ivy Park is the activewear label co-founded by Beyoncé. Uniting technical sportswear with fashion-led casualwear, the new collection combines clean lines, urban prints and graphic logos with a relaxed, menswear-inspired silhouette. All in a rich colour palette of metallic silver, burgundy and muted tonal blues.

Ivy Park is a lifestyle brand designed for workout and play. This season marks a renewed focus on fabrications and finishes – with metallic parka jackets and bonded satin neoprene sweats set to elevate your downtime look. Activewear feels reinvigorated with graphic fishnet and camouflage prints off-set by a layer-led aesthetic of cutaway tanks, sheer inserts and laser cut logos. Explore both sides of the collection here.

Preview Ivy Park's Summer Offering

Klaudia//July 2, 2016
The second collection by Beyoncé's athleisure label, Ivy Park, lands in stores today. As the much-anticipated, high summer offering was unveiled, creative director Karen Langley revealed the inspiration behind the brand.

"Feeling good plays a huge role in the Ivy Park girl looking good. Being physically strong and healthy naturally promotes empowerment," she told us. "Launching an activewear brand with authentic fashion credentials inspires girls to work out and get excited about investing time and effort in themselves, for themselves."

Preview the new collection, below.

Ivy Park Is Nearly Sold Out Just After Launch

Klaudia//April 15, 2016
Harvard Business School will have to update its case study on Beyoncé: It’s not enough that pop icon and business mogul rules music, but now she’s made a breakthrough into the fashion industry.

Ivy Park, the “athleisure” clothing line Beyoncé announced as a joint venture with Topshop’s Sir Phillip Green, has become available to shoppers after weeks of hype following the release of promotional videos and a new website. As of 1 a.m. ET, the clothes were available to American shoppers online. But by then, Bey-mania had already overtaken physical stores in the U.K.

The collection has just over 100 pieces, with items ranging from $15 to $265, according to the Topshop website.

While a few items are still available online, it may be difficult to get the size you want. For example, the Ivy Park Bodysuit, one of the collection’s most recognizable pieces, is sold out completely on Nordstrom’s website, but available in extra-small, small, and medium over at Topshop online.

No word yet on how quickly retailers will restock the clothes, if at all.

It’s really no surprise that shoppers would fawn over the line once it hit stores. Mashable reports that, in terms of user engagement on Instagram, Ivy Park was the most popular fashion brand before it even hit stores, an “unprecedented” feat.

Sir Philip Green on working with Beyoncé on Ivy Park

Klaudia//April 13, 2016
She’s got 66.5 million followers on Instagram, has sold over 160 million records worldwide, headlined Glastonbury and her body is currently being projected over the length of Topshop in London’s Oxford Circus. He’s a 64-year-old retail magnate from Croydon who never lets his hefty Nokia 6310 'brick’ out of sight. On Thursday, Beyoncé and Sir Philip Green are launching their first partnership brand Ivy Park, a sportswear label that will be on sale in over 50 countries.

It may seem an unlikely alliance, but going into styled up sportswear is a shrewd move. According to consumer research group NPD the activewear market is now worth £4.5 billion and global projections are that it’s expected to rise to £229 billion by 2020. Ivy Park, however, has a democratic proposition. For those who can’t afford Lululemon’s £80 plus cult leggings but want more than a cheap supermarket pair, the team are hoping that with their 200 piece collection, sized from XXS to XL with a starting price of £14 (for a vest top), rising to no higher than £150 for a jacket, they’ve created the missing link.

Before I meet SPG, as he’s referred to by his people, I visit the Ivy Park office situated across the street from his Arcadia HQ, just off Oxford Street. The slightly threadbare, blue carpeted space, is populated by sunny looking young women (there is only one man on the 30 strong team), who’ve been working on Ivy Park since March last year. A taped up DIY typed sign pertinently asks in treble 'What would Beyoncé do?’