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Beyoncé Covers the September Issue of Harper's Bazaar

Klaudia//August 17, 2021
Beyoncé's Evolution

After more than two decades in the spotlight, Beyoncé has become much more than a pop icon. She’s a cultural force who has routinely defied expectations and transformed the way we understand the power of art to change how we see ourselves and each other. But at 40, she feels like she’s just scratched the surface.


Women born at the dawn of the 1980s were among the last generation to live an analog life and the first to see themselves reimagined in digital. Beyoncé’s childhood coincided with the rise of home-recording equipment—video cameras, stereo systems that let you record your own voice, keyboards that let you find whatever sound you wanted, personal computers to synthesize it all. The girls before her had mirrors and the echoes of the trees and magazines with cartoon approximations to reflect themselves. Her generation was the first to regularly experience the dizzying accuracy of playback. It could be a destabilizing force; there’s your voice as you think it sounds, and then your voice when it comes back to you, after you’ve hit Record.

Beyoncé's Ivy Park to Highlight Black Cowboys in Next Drop

Klaudia//August 6, 2021
Everybody needs a pair of denim chaps, just ask Beyoncé.

The next drop of the singer’s popular Adidas x Ivy Park collection will celebrate the often overlooked history of Black cowboys and cowgirls and their continued influence and impact on American rodeo.

Called Ivy Park Rodeo, the collection is extensive — 58 women’s and unisex apparel pieces, five shoes and 13 accessories — all designed as reimagined and modernized takes on classic Western wear, and features Houston rappers Tobe Nwigwe and Monaleo, Beyoncé’s mother, Tina Knowles Lawson, and actor and real-life cowboy Glynn Turman in the glossy campaign.

The Ivy Park Rodeo collection is heavily rooted in denim and will offer up dark washes with distinct monograms and purple glow cow prints accented with utilitarian-inspired zips and snap fasteners. There will be a denim body suit, a wide-leg snap pant, tracksuit, bucket hat and, yes, chaps.

Fabrics will include 100 percent 16.5-ounce blue twill denim, 99 percent cotton/1 percent elastane 10.8-ounce denim and 100 percent cotton 13 –ounce cow-print cotton twill denim.

Adidas And Ivy Park Tease Denim Capsule With Campaign Ft. Glynn Turman

Klaudia//August 3, 2021
Fresh off of a swimsuit collection, Adidas and Ivy Park have revealed a new capsule themed on denim. The effort was introduced with a campaign featuring Emmy-Award wining actor Glynn Turman, who is also an accomplished horseman who has successfully competed in multiple rodeos.

While there aren’t a lot of details on what’s in the upcoming drop, the visual shows Turman and a female model wearing a denim jacket and jeans detailed with Adidas’ trademark three white stripes on he arm and leg plus a logo-covered denim shirt. Preview images also show a denim bucket cap, among others.

Check out the campaign below.


adidas x IVY PARK Debut the Super Super Sleek Silhouette

Klaudia//July 31, 2021
Beyoncé‘s IVY PARK has once again teamed up with adidas on a new sneaker. Following last year’s Supersleek 72, the duo has decided to supersize the silhouette.

Officially dubbed the Super Super Sleek, the footwear style arrives in white and beige iterations. Both pairs feature a base crafted from leather and twill material, while the tongues come in a larger dimension. Elsewhere, the sole unit boasts an exaggerated, chunky design made of translucent rubber. Rounding out the pairs is the IVY PARK key tag, which can be attached to any part of the shoe.

Take a closer look at IVY PARK x adidas’s Super Super Sleek below. The collaborative silhouette will release on August 20 for $140 USD via the adidas website.


FLEX PARK Promotion

Klaudia//July 17, 2021
Promotion for the new adidas x IVY PARK "FLEX PARK" collection started a while ago and, as usual, celebrities have been receiving boxes with clothes, a popup was set up at Houston & Lafayette Street in SOHO, where fans can win pieces from the collection, and the "HOW DO YOU FLEX?" slogan was carved on the Huntington Beach.


Beyoncé's Ivy Park Plunges Into Swimwear

Klaudia//June 27, 2021
The Beyhive now has something to wear to the beach.

The uber-popular Ivy Park collection, created by Beyoncé in 2016 and a partnership with Adidas since 2020, is dropping a Flex Park swimwear capsule next month that is designed to celebrate “the empowered spirit of confident self-expression and individuality — positively and boldly.”

And even though Beyoncé hasn’t donned a bikini to market this particular collection, the brand has lined up other high-powered faces to front the campaign: beauty entrepreneur and fashion influencer Kristen Noel Crawley along with actor Quincy Brown and body-positive influencer Tabria Majors. Beyoncé did tease the collection with a short video on the Ivy Park Instagram account Thursday, which began with waves crashing and the tag line, “How Do You Flex?” The previous day, Ivy Park’s Instagram posted a photo of a set of weights under fluorescent lighting in an ’80s-inspired room with wood-paneled walls and tan carpeting that featured the same tag line, “How Do You Flex?”

Flex Park, which marks the first foray into swimwear for the Adidas x Ivy Park collaboration, will boast a bright neon color palette — solar orange and screaming orange — with contrasting white stripes and accents, including the Ivy Park monogram. Key items include one- and two-piece bathing suits and beach-ready cover-ups for women as well as a men’s matching shirt and shirt set, a slide, a unisex bucket hat and tote bag. Other accessories include a towel and water bottle.