Beyoncé Online

beyonceonline.org

Welcome

Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 100.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

Latest news

First Beyoncé & Adidas products to be released by the end of the year

May 5, 2019

Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

April 6, 2019

Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.

adidas and Beyoncé Announce Iconic Partnership

April 4, 2019

- Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives -

- This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration -

- Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas -

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.

"This is the partnership of a lifetime for me," said Beyoncé. "adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."

Beyonce Takes Full Control of Ivy Park Clothing Line

November 15, 2018

Beyonce's Parkwood has cut ties with British retail magnate Philip Green, ending a 50/50 partnership that culminated in the launch of her athleisure clothing brand Ivy Park.

Green has recently been accused of sexual harassment, bullying and racial abuse of staff at his companies. He was named in parliament last month as having taken steps to prevent publication of the allegations. The billionaire owns the Arcadia Group, parent of Topshop, which reportedly owned half of Ivy Park.

"After discussions of almost a year, Parkwood has acquired 100 percent of the Ivy Park brand," Ivy Park said in a statement, adding that Topshop stores will fulfill any existing orders for Ivy Park clothing.

The deal was originally reported by the Financial Times. Financial details were not disclosed.

The Topshop-backed line of fashion-forward bodysuits, leggings, crop tops and other sporty gear made its debut in March 2016, "creating a new kind of performance wear: modern essentials for both on and off the field," the company said at the time.

Subsequent marketing campaigns have featured SZA, Black-ish star Yara Shahidi and model Sophie Koella, among others.

Ivy Park Resort 2018 Collection

November 2, 2018

Ivy Park Resort 2018 is available now! Shop the new collection.

New Ivy Park AW18 Drop

October 9, 2018

The new Ivy Park AW18 drop is available now! Find your closest retailer here.

New Ivy Park AW18 Items

September 22, 2018

Are you ready for more Ivy Park?! The latest AW18 drop is in stores now. Find your closest retailer.

Ivy Park Available on Shop Beyoncé

August 23, 2018

Ivy Park just landed at Shop Beyoncé! Shop the AW18 collection now at: https://shop.beyonce.com/collections/ivy-park

Ivy Park AW18 Collection Available Now

August 15, 2018

The Ivy Park Autumn/Winter 2018 collection has arrived! Shop now.

Balmain x Beyoncé Available Now

July 14, 2018

The Balmain x Beyoncé capsule collection is available now on Shop Beyoncé!

Beyoncé Is Collaborating With Balmain on a Charitable Capsule Collection

July 11, 2018

Just before Coachella was rechristened Beychella, Beyoncé Knowles and Balmain creative director Olivier Rousteing had an idea. It happened in a rehearsal, while Beyoncé and her dancers were practicing in their Balmain-made looks inspired by the marching band uniforms of America’s historically black colleges and universities. “When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” says Rousteing. It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?

On Friday, July 13, Balmain will launch a three-piece Balmain x Beyoncé collection in its Paris flagship, with the items going on sale on balmain.com and beyonce.com the following day. Comprised of the yellow and pink sweatshirts Beyoncé wore on stage at Coachella, the collection also includes a black tee with the same sorority-inspired graphic.

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” continues the designer. “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

New Items from Ivy Park's Pre-Fall Collection

July 5, 2018

More items from Ivy Park's pre-fall collection just hit stores! Shop now!

On the Run II Tour Merch Available on Beyonce Shop

June 16, 2018

Some of the On the Run II Tour merchandise is now available on Beyonce Shop!


Also, OTR II X IVY PARK limited edition hoodies will be available for each city during the tour, starting with London!

Ivy Park Debuts Football, Baseball & Cycling-Inspired Activewear

June 11, 2018

Ivy Park introduces its latest offerings of activewear for spring/summer, as this latest drop places an emphasis on American football, cycling, boxing and baseball.

Utilizing the uniforms used for each sport, American football jerseys are reinterpreted with boxy tees in Airtex fabrications and shoulder paneling. Cycling-inspired jerseys incorporate oversized logos and second skin cycling shorts, while references to boxing include high-waisted shorts with rubberized logo patches, followed by linear contour panels mimicking baseball stitching.

With the range comprised of breathable sweat-wicking properties, along with open mesh fabrics, playful cutaways, ergonomic paneling and bold branding across, the collection is rounded out with oversized tees and cropped hoodies.

All rendered in a vibrant palette of “graphic black,” “ink blue,” “optic white,” “poppy red,” “tiger orange,” “sky blue” and classic grey, you can find the entire line at all Ivy Park retailers listed here.

Beyoncé Supports Figure Skating in Harlem

April 18, 2018

Beyoncé has amped up the visibility of her philanthropic work after her historic Coachella performance. On Monday, the singer revealed that she would be donating $100,000 of scholarship funds to HBCUs. The four schools included Xavier University, Wilberforce University, Bethune-Cookman University and Tuskegee University.

Bey is now using her activewear brand IVY PARK to help to empower young female figure skaters through the organization Figure Skating in Harlem. Through the collaboration, the young girls were gifted with product from the line to help encourage them to continue on in their sport.

FSHarlem was started by Sharon Cohen in 1997 as a means to give girls in the New York City community a space to participate. Figure skating can often times be exclusive to people of a certain class and demographics. Cohen believed that the discipline required to partake in figure skating would help to foster the tools needed to succeed in school and through college.

As a part of the campaign, the FSHarlem girls modeled the Spring line in a short film. Cohen says they were “in shock” when she revealed that they would be working for the pop star.

Ivy Park SS18 Campaign

March 8, 2018

Today Ivy Park celebrates International Women’s Day with their Spring/Summer 2018 campaign, highlighting the collective strength of women all over the world. Shop the new collection now!



Ivy Park Spring/Summer 2018 Collection Now Available

January 17, 2018

Ivy Park’s cult pieces have a slick utilitarian focus this season. Deconstructed details, angled cut-outs and outsized logos define everything from crop tops to leggings for a cool, military-inspired feel. Shop the collection now!

New Ivy Park Items

December 5, 2017

More items from the new Ivy Park collection are available now on Topshop!

New Ivy Park Items

November 7, 2017

New Ivy Park items are available now on Topshop!

IVY PARK's FW17 Campaign Celebrates Beauty of All Kinds

September 7, 2017

The IVY PARK 2017 fall/winter campaign introduces four new faces. Actress Laverne Cox and dancer Karen McDonald pose alongside models Grace Bol and Ralph Souffrant for a diverse representation of beauty and strength.

Each muse is styled in its classic pieces, updated for the fall season. The color palette is reworked to include a range of shades like deep teal, porcelain blue, chili red, scarlet and dusty pink. The hues are colorblocked on asymmetrical jackets, sweats and T-shirts that add a new level to activewear. Co-founder Beyoncé shared the inspiration behind the unique campaign:

“The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character from the inside out. There is no one standard of beauty.”

Take a look at the lookbook and watch the short clip below. Shop the collection now on Topshop!



Latest photos

3989.jpg
3988.jpg
3986.jpg
3987.jpg
3984.jpg
3985.jpg
3983.jpg
3982.jpg
3980.jpg
3981.jpg
3978.jpg
3979.jpg
3975.jpg
3976.jpg
3977.jpg
3973.jpg
3974.jpg
1021.jpg
hq09.jpg
hq06.jpg
hq07.jpg
hq08.jpg
Now in its second season, Ivy Park is the activewear label co-founded by Beyoncé. Uniting technical sportswear with fashion-led casualwear, the new collection combines clean lines, urban prints and graphic logos with a relaxed, menswear-inspired silhouette. All in a rich colour palette of metallic silver, burgundy and muted tonal blues.

Ivy Park is a lifestyle brand designed for workout and play. This season marks a renewed focus on fabrications and finishes – with metallic parka jackets and bonded satin neoprene sweats set to elevate your downtime look. Activewear feels reinvigorated with graphic fishnet and camouflage prints off-set by a layer-led aesthetic of cutaway tanks, sheer inserts and laser cut logos. Explore both sides of the collection here.

The second collection by Beyoncé's athleisure label, Ivy Park, lands in stores today. As the much-anticipated, high summer offering was unveiled, creative director Karen Langley revealed the inspiration behind the brand.

"Feeling good plays a huge role in the Ivy Park girl looking good. Being physically strong and healthy naturally promotes empowerment," she told us. "Launching an activewear brand with authentic fashion credentials inspires girls to work out and get excited about investing time and effort in themselves, for themselves."

Preview the new collection, below.

Harvard Business School will have to update its case study on Beyoncé: It’s not enough that pop icon and business mogul rules music, but now she’s made a breakthrough into the fashion industry.

Ivy Park, the “athleisure” clothing line Beyoncé announced as a joint venture with Topshop’s Sir Phillip Green, has become available to shoppers after weeks of hype following the release of promotional videos and a new website. As of 1 a.m. ET, the clothes were available to American shoppers online. But by then, Bey-mania had already overtaken physical stores in the U.K.

The collection has just over 100 pieces, with items ranging from $15 to $265, according to the Topshop website.

While a few items are still available online, it may be difficult to get the size you want. For example, the Ivy Park Bodysuit, one of the collection’s most recognizable pieces, is sold out completely on Nordstrom’s website, but available in extra-small, small, and medium over at Topshop online.

No word yet on how quickly retailers will restock the clothes, if at all.

It’s really no surprise that shoppers would fawn over the line once it hit stores. Mashable reports that, in terms of user engagement on Instagram, Ivy Park was the most popular fashion brand before it even hit stores, an “unprecedented” feat.
She’s got 66.5 million followers on Instagram, has sold over 160 million records worldwide, headlined Glastonbury and her body is currently being projected over the length of Topshop in London’s Oxford Circus. He’s a 64-year-old retail magnate from Croydon who never lets his hefty Nokia 6310 'brick’ out of sight. On Thursday, Beyoncé and Sir Philip Green are launching their first partnership brand Ivy Park, a sportswear label that will be on sale in over 50 countries.

It may seem an unlikely alliance, but going into styled up sportswear is a shrewd move. According to consumer research group NPD the activewear market is now worth £4.5 billion and global projections are that it’s expected to rise to £229 billion by 2020. Ivy Park, however, has a democratic proposition. For those who can’t afford Lululemon’s £80 plus cult leggings but want more than a cheap supermarket pair, the team are hoping that with their 200 piece collection, sized from XXS to XL with a starting price of £14 (for a vest top), rising to no higher than £150 for a jacket, they’ve created the missing link.

Before I meet SPG, as he’s referred to by his people, I visit the Ivy Park office situated across the street from his Arcadia HQ, just off Oxford Street. The slightly threadbare, blue carpeted space, is populated by sunny looking young women (there is only one man on the 30 strong team), who’ve been working on Ivy Park since March last year. A taped up DIY typed sign pertinently asks in treble 'What would Beyoncé do?’ Read more...


These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.

This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.

Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…

How important was the ethos of the brand—the idea of self-love, of girls and women coming together?

"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them." Read more...
“Where’s your park?”

That’s Beyoncé talking in the motivational video about her new activewear brand Ivy Park, the fruit of a joint venture between the global superstar and retail tycoon Sir Philip Green. The stand-alone brand with 200 styles will land April 14 in more than 12 retailers in 50 countries worldwide including Topshop, topshop.com, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay.

The collection is aimed at women who love to sweat — whether they’re running, lifting, yoga stretching or kickboxing — and who equate physical strength and well-being with happiness. The pieces are meant to fit like a second skin, with built-in support and robust wicking fabrics that are designed to last.

On Thursday, the singer revealed the Ivy Park name, uploading a video of herself on YouTube wearing some of the pieces. On Instagram, she posted an image of herself suspended from a series of hoops in a gym.

The video — which should bring some viewers to tears — features Beyoncé working out in a leafy park and a gym, with a voiceover by the singer talking about how her daily workouts help her stay balanced, feel good, and kick stress. Read more...
Topshop announces the arrival of Ivy Park – a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on 14 April. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.

"When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me," Beyoncé said in a statement. "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."

The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories. Prices will range from $30 to $200.

Make sure to visit www.ivypark.com to listen to new music from Beyonce's upcoming album and check the full list of worldwide retailers.