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Ivy Park Autumn/Winter 2016 is here!

Klaudia//September 22, 2016
Now in its second season, Ivy Park is the activewear label co-founded by Beyoncé. Uniting technical sportswear with fashion-led casualwear, the new collection combines clean lines, urban prints and graphic logos with a relaxed, menswear-inspired silhouette. All in a rich colour palette of metallic silver, burgundy and muted tonal blues.

Ivy Park is a lifestyle brand designed for workout and play. This season marks a renewed focus on fabrications and finishes – with metallic parka jackets and bonded satin neoprene sweats set to elevate your downtime look. Activewear feels reinvigorated with graphic fishnet and camouflage prints off-set by a layer-led aesthetic of cutaway tanks, sheer inserts and laser cut logos. Explore both sides of the collection here.

Preview Ivy Park's Summer Offering

Klaudia//July 2, 2016
The second collection by Beyoncé's athleisure label, Ivy Park, lands in stores today. As the much-anticipated, high summer offering was unveiled, creative director Karen Langley revealed the inspiration behind the brand.

"Feeling good plays a huge role in the Ivy Park girl looking good. Being physically strong and healthy naturally promotes empowerment," she told us. "Launching an activewear brand with authentic fashion credentials inspires girls to work out and get excited about investing time and effort in themselves, for themselves."

Preview the new collection, below.

Ivy Park Is Nearly Sold Out Just After Launch

Klaudia//April 15, 2016
Harvard Business School will have to update its case study on Beyoncé: It’s not enough that pop icon and business mogul rules music, but now she’s made a breakthrough into the fashion industry.

Ivy Park, the “athleisure” clothing line Beyoncé announced as a joint venture with Topshop’s Sir Phillip Green, has become available to shoppers after weeks of hype following the release of promotional videos and a new website. As of 1 a.m. ET, the clothes were available to American shoppers online. But by then, Bey-mania had already overtaken physical stores in the U.K.

The collection has just over 100 pieces, with items ranging from $15 to $265, according to the Topshop website.

While a few items are still available online, it may be difficult to get the size you want. For example, the Ivy Park Bodysuit, one of the collection’s most recognizable pieces, is sold out completely on Nordstrom’s website, but available in extra-small, small, and medium over at Topshop online.

No word yet on how quickly retailers will restock the clothes, if at all.

It’s really no surprise that shoppers would fawn over the line once it hit stores. Mashable reports that, in terms of user engagement on Instagram, Ivy Park was the most popular fashion brand before it even hit stores, an “unprecedented” feat.

Sir Philip Green on working with Beyoncé on Ivy Park

Klaudia//April 13, 2016
She’s got 66.5 million followers on Instagram, has sold over 160 million records worldwide, headlined Glastonbury and her body is currently being projected over the length of Topshop in London’s Oxford Circus. He’s a 64-year-old retail magnate from Croydon who never lets his hefty Nokia 6310 'brick’ out of sight. On Thursday, Beyoncé and Sir Philip Green are launching their first partnership brand Ivy Park, a sportswear label that will be on sale in over 50 countries.

It may seem an unlikely alliance, but going into styled up sportswear is a shrewd move. According to consumer research group NPD the activewear market is now worth £4.5 billion and global projections are that it’s expected to rise to £229 billion by 2020. Ivy Park, however, has a democratic proposition. For those who can’t afford Lululemon’s £80 plus cult leggings but want more than a cheap supermarket pair, the team are hoping that with their 200 piece collection, sized from XXS to XL with a starting price of £14 (for a vest top), rising to no higher than £150 for a jacket, they’ve created the missing link.

Before I meet SPG, as he’s referred to by his people, I visit the Ivy Park office situated across the street from his Arcadia HQ, just off Oxford Street. The slightly threadbare, blue carpeted space, is populated by sunny looking young women (there is only one man on the 30 strong team), who’ve been working on Ivy Park since March last year. A taped up DIY typed sign pertinently asks in treble 'What would Beyoncé do?’

Elle: Beyoncé Wants to Change the Conversation

Klaudia//April 4, 2016


These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.

This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.

Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…

How important was the ethos of the brand—the idea of self-love, of girls and women coming together?

"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."

More Details About Ivy Park Fashion Line

Klaudia//April 2, 2016
“Where’s your park?”

That’s Beyoncé talking in the motivational video about her new activewear brand Ivy Park, the fruit of a joint venture between the global superstar and retail tycoon Sir Philip Green. The stand-alone brand with 200 styles will land April 14 in more than 12 retailers in 50 countries worldwide including Topshop, topshop.com, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay.

The collection is aimed at women who love to sweat — whether they’re running, lifting, yoga stretching or kickboxing — and who equate physical strength and well-being with happiness. The pieces are meant to fit like a second skin, with built-in support and robust wicking fabrics that are designed to last.

On Thursday, the singer revealed the Ivy Park name, uploading a video of herself on YouTube wearing some of the pieces. On Instagram, she posted an image of herself suspended from a series of hoops in a gym.

The video — which should bring some viewers to tears — features Beyoncé working out in a leafy park and a gym, with a voiceover by the singer talking about how her daily workouts help her stay balanced, feel good, and kick stress.

Beyoncé Launches Ivy Park Ad Campaign

Klaudia//March 31, 2016
Topshop announces the arrival of Ivy Park – a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on 14 April. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.

"When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me," Beyoncé said in a statement. "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."

The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories. Prices will range from $30 to $200.

Make sure to visit www.ivypark.com to listen to new music from Beyonce's upcoming album and check the full list of worldwide retailers.



Beyonce & Topshop Fashion Line Name Confirmed

Klaudia//March 25, 2016
After revealing last November their plans for a partnership, US singer Beyonce and British retail tycoon Phillip Green revealed on Wednesday that their upcoming active wear collection is to be named Ivy Park.

Aiming to celebrate both physical and mental health and wel-lbeing, the collection has been designed with ‘strength', ‘wellness' and ‘health' in mind.

Although images of the collection are yet to be unveiled, from details released so far we can expect an empowering collection that "offers product for all women of all body types, all sizes, and all price-points," which will encourage women to make sport an everyday and enjoyable part of their lives, and lead them to feel good about their bodies on both the inside and out.

The collection is due to launch in Spring 2016.

Beyonce & Topshop fashion line called Ivy Park!

Klaudia//February 2, 2016
The name of Beyoncé and Topshop's long-awaited sportswear brand has finally been revealed! "Ivy Park" was registered as a trademark name by Parkwood Topshop Athletic on December 11, 2015. You can read more about the trademark here.

Dancer Tammy Tansley will be featured in an advertising campaing for the fashion line, which reportedly was already shot in October! Her biography on bodyism.com states:

"Tammy models alongside her fitness career, she has led campaigns for brands including, FCUK, Topshop, Hunter, and Beyonce’s new fitness brand Ivy Park."

Beyonce wore pieces from the collection in the 7/11 interlude filmed for the Made In America festival! Watch the video again below.