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Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 100.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

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First Beyoncé & Adidas products to be released by the end of the year

May 5, 2019

Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

April 6, 2019

Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.

adidas and Beyoncé Announce Iconic Partnership

April 4, 2019

- Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives -

- This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration -

- Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas -

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.

"This is the partnership of a lifetime for me," said Beyoncé. "adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."

Beyonce Takes Full Control of Ivy Park Clothing Line

November 15, 2018

Beyonce's Parkwood has cut ties with British retail magnate Philip Green, ending a 50/50 partnership that culminated in the launch of her athleisure clothing brand Ivy Park.

Green has recently been accused of sexual harassment, bullying and racial abuse of staff at his companies. He was named in parliament last month as having taken steps to prevent publication of the allegations. The billionaire owns the Arcadia Group, parent of Topshop, which reportedly owned half of Ivy Park.

"After discussions of almost a year, Parkwood has acquired 100 percent of the Ivy Park brand," Ivy Park said in a statement, adding that Topshop stores will fulfill any existing orders for Ivy Park clothing.

The deal was originally reported by the Financial Times. Financial details were not disclosed.

The Topshop-backed line of fashion-forward bodysuits, leggings, crop tops and other sporty gear made its debut in March 2016, "creating a new kind of performance wear: modern essentials for both on and off the field," the company said at the time.

Subsequent marketing campaigns have featured SZA, Black-ish star Yara Shahidi and model Sophie Koella, among others.

Ivy Park Resort 2018 Collection

November 2, 2018

Ivy Park Resort 2018 is available now! Shop the new collection.

New Ivy Park AW18 Drop

October 9, 2018

The new Ivy Park AW18 drop is available now! Find your closest retailer here.

New Ivy Park AW18 Items

September 22, 2018

Are you ready for more Ivy Park?! The latest AW18 drop is in stores now. Find your closest retailer.

Ivy Park Available on Shop Beyoncé

August 23, 2018

Ivy Park just landed at Shop Beyoncé! Shop the AW18 collection now at: https://shop.beyonce.com/collections/ivy-park

Ivy Park AW18 Collection Available Now

August 15, 2018

The Ivy Park Autumn/Winter 2018 collection has arrived! Shop now.

Balmain x Beyoncé Available Now

July 14, 2018

The Balmain x Beyoncé capsule collection is available now on Shop Beyoncé!

Beyoncé Is Collaborating With Balmain on a Charitable Capsule Collection

July 11, 2018

Just before Coachella was rechristened Beychella, Beyoncé Knowles and Balmain creative director Olivier Rousteing had an idea. It happened in a rehearsal, while Beyoncé and her dancers were practicing in their Balmain-made looks inspired by the marching band uniforms of America’s historically black colleges and universities. “When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” says Rousteing. It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?

On Friday, July 13, Balmain will launch a three-piece Balmain x Beyoncé collection in its Paris flagship, with the items going on sale on balmain.com and beyonce.com the following day. Comprised of the yellow and pink sweatshirts Beyoncé wore on stage at Coachella, the collection also includes a black tee with the same sorority-inspired graphic.

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” continues the designer. “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

New Items from Ivy Park's Pre-Fall Collection

July 5, 2018

More items from Ivy Park's pre-fall collection just hit stores! Shop now!

On the Run II Tour Merch Available on Beyonce Shop

June 16, 2018

Some of the On the Run II Tour merchandise is now available on Beyonce Shop!


Also, OTR II X IVY PARK limited edition hoodies will be available for each city during the tour, starting with London!

Ivy Park Debuts Football, Baseball & Cycling-Inspired Activewear

June 11, 2018

Ivy Park introduces its latest offerings of activewear for spring/summer, as this latest drop places an emphasis on American football, cycling, boxing and baseball.

Utilizing the uniforms used for each sport, American football jerseys are reinterpreted with boxy tees in Airtex fabrications and shoulder paneling. Cycling-inspired jerseys incorporate oversized logos and second skin cycling shorts, while references to boxing include high-waisted shorts with rubberized logo patches, followed by linear contour panels mimicking baseball stitching.

With the range comprised of breathable sweat-wicking properties, along with open mesh fabrics, playful cutaways, ergonomic paneling and bold branding across, the collection is rounded out with oversized tees and cropped hoodies.

All rendered in a vibrant palette of “graphic black,” “ink blue,” “optic white,” “poppy red,” “tiger orange,” “sky blue” and classic grey, you can find the entire line at all Ivy Park retailers listed here.

Beyoncé Supports Figure Skating in Harlem

April 18, 2018

Beyoncé has amped up the visibility of her philanthropic work after her historic Coachella performance. On Monday, the singer revealed that she would be donating $100,000 of scholarship funds to HBCUs. The four schools included Xavier University, Wilberforce University, Bethune-Cookman University and Tuskegee University.

Bey is now using her activewear brand IVY PARK to help to empower young female figure skaters through the organization Figure Skating in Harlem. Through the collaboration, the young girls were gifted with product from the line to help encourage them to continue on in their sport.

FSHarlem was started by Sharon Cohen in 1997 as a means to give girls in the New York City community a space to participate. Figure skating can often times be exclusive to people of a certain class and demographics. Cohen believed that the discipline required to partake in figure skating would help to foster the tools needed to succeed in school and through college.

As a part of the campaign, the FSHarlem girls modeled the Spring line in a short film. Cohen says they were “in shock” when she revealed that they would be working for the pop star.

Ivy Park SS18 Campaign

March 8, 2018

Today Ivy Park celebrates International Women’s Day with their Spring/Summer 2018 campaign, highlighting the collective strength of women all over the world. Shop the new collection now!



Ivy Park Spring/Summer 2018 Collection Now Available

January 17, 2018

Ivy Park’s cult pieces have a slick utilitarian focus this season. Deconstructed details, angled cut-outs and outsized logos define everything from crop tops to leggings for a cool, military-inspired feel. Shop the collection now!

New Ivy Park Items

December 5, 2017

More items from the new Ivy Park collection are available now on Topshop!

New Ivy Park Items

November 7, 2017

New Ivy Park items are available now on Topshop!

IVY PARK's FW17 Campaign Celebrates Beauty of All Kinds

September 7, 2017

The IVY PARK 2017 fall/winter campaign introduces four new faces. Actress Laverne Cox and dancer Karen McDonald pose alongside models Grace Bol and Ralph Souffrant for a diverse representation of beauty and strength.

Each muse is styled in its classic pieces, updated for the fall season. The color palette is reworked to include a range of shades like deep teal, porcelain blue, chili red, scarlet and dusty pink. The hues are colorblocked on asymmetrical jackets, sweats and T-shirts that add a new level to activewear. Co-founder Beyoncé shared the inspiration behind the unique campaign:

“The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character from the inside out. There is no one standard of beauty.”

Take a look at the lookbook and watch the short clip below. Shop the collection now on Topshop!



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After revealing last November their plans for a partnership, US singer Beyonce and British retail tycoon Phillip Green revealed on Wednesday that their upcoming active wear collection is to be named Ivy Park.

Aiming to celebrate both physical and mental health and wel-lbeing, the collection has been designed with ‘strength', ‘wellness' and ‘health' in mind.

Although images of the collection are yet to be unveiled, from details released so far we can expect an empowering collection that "offers product for all women of all body types, all sizes, and all price-points," which will encourage women to make sport an everyday and enjoyable part of their lives, and lead them to feel good about their bodies on both the inside and out.

The collection is due to launch in Spring 2016.
The name of Beyoncé and Topshop's long-awaited sportswear brand has finally been revealed! "Ivy Park" was registered as a trademark name by Parkwood Topshop Athletic on December 11, 2015. You can read more about the trademark here.

Dancer Tammy Tansley will be featured in an advertising campaing for the fashion line, which reportedly was already shot in October! Her biography on bodyism.com states:

"Tammy models alongside her fitness career, she has led campaigns for brands including, FCUK, Topshop, Hunter, and Beyonce’s new fitness brand Ivy Park."

Beyonce wore pieces from the collection in the 7/11 interlude filmed for the Made In America festival! Watch the video again below.

In the world of celebrity collaborations, this should take some beating. Beyoncé and Topshop’s long-awaited sportswear/steetwear line will hit stores next April and be sold in up to 25 markets.

Topshop boss Sir Philip Green is banking on the buzz around the range to help drive sales and footfall at Topshop stores.

But this is more than your average celebrity tie up. Queen B, as the star is affectionately known, has formed a 50-50 joint venture with Topshop to launch the brand, called ‘Parkwood Topshop Athletic’, and both parties are obviously hoping it will turn into a runaway success and long-term relationship.

According to WWD, the items from the new Topshop-Beyonce collection will include athleisure-inspired clothing, accessories, and footwear that embody a sporty lifestyle and are perfect for trotting from the gym to your favorite post-workout lunch stop.

“Based on what she does, how she works out, the conversation got into that category,” Topshop owner Sir Philip Green told WWD in October of 2014. Since then, the beloved star has shot the images for the campaign and is even testing each piece of clothing to make sure they’re fit for those wanting to look just like B. “She’s also tried everything on to make sure it’s right,” Green told WWD last week, adding that the items are currently “in production.”

It’s Topshop’s first shared venture and for Beyoncé, it’s her second apparel play, as she already owns the brand House of Dereon. Read more...
Tycoon Sir Philip Green’s Arcadia retail empire is gearing up to unveil its long-awaited fashion range with pop star Beyoncé.

The confirmation that Parkwood Topshop Athletic, a joint venture with the singer, will launch its new athletic-streetwear brand in April 2016 comes as the group posted a profit rise despite “challenging times”.

Green told the Standard the range will be sold in some 20 countries.
Bored of your bumout sportswear? Looking for something a little more chic to work out in? Well look no further, because Parkwood Topshop Athletic Ltd, the beyutiful brain child of Beyoncé Knowles and Sir Philip Green, is getting ready for lift off *insert Jay-Z ft. Beyoncé dad joke here* having just signed its very own Communications Director. With 18 years of experience at both Alexander McQueen and Starworks Group, Amie Witton-Wallace sounds like the perfect addition to Queen Bey's dream team. Set to launch in spring 2016, the athletic street wear brand will comprise everything from clothing to footwear, across dance fitness, and sports categories. Yay!
She's arguably Topshop’s most famous customer. Now Beyoncé is connecting further by partnering with the brand.

Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest.

The deal is expected to be unveiled by Topshop in London today.

“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

Asked how the deal came about, Green recalled: “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, “Beyoncé came to our office for the last piece of the jigsaw puzzle.”

Beyoncé and her husband Jay Z have been widely photographed in Paris and London over the past week or so.

“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said. Read more...
Today marks the start of Beyoncé's sold-out Mrs. Carter Show World Tour, but it's not the only thing the superstar launches this season. She's also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, "Standing on the Sun," available on hm.com this May. One special piece Beyoncé models in the ads? A tie-dye bikini that's part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.

Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star.

ELLE: Tell us about your experience shooting the campaign for H&M.
Beyoncé: I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late '70s.

ELLE: How was it to work with the director Jonas Åkerlund?
Beyoncé: It was incredible to work with Jonas again. We had a great time shooting the TV commercial for the Mrs. Carter Show World Tour, so I was looking forward to working with him again. He has such a great imagination and I love seeing his visions come to life.

ELLE: Where does your own fierce and fabulous style come from?
Beyoncé: Well, thanks for the compliment! I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high-end pieces with more accessible styles and make it all work. I'm also inspired by my sister ; I love her bold approach. Read more...
H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.

“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.
Beyoncé Knowles was spotted wearing a high-waisted bikini during a photo shoot in the Bahamas yesterday. The singer looked relaxed as she lounged on a beach chair with a yellow flower in her flowing hair.

Beyoncé is currently staying in the Caribbean with her family while she works on her photo shoot. It looks like her 1-year-old daughter, Blue Ivy, is along for the trip as well since Jay-Z recently shared a photo of her playing with Uno cards.

Beyoncé is reportedly in the Bahamas with her dancers to shoot a commercial for the summer campaign for H&M. Kimmie Gee posted a message on Facebook about rehearsing for something connected with H&M and Ashley Everett's mother confirmed on Twitter that it is a commercial.


Beyoncé also added a couple of photos from the beach to her Instagram. Check them out in the gallery!