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Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 100.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

Latest news

Beyonce Thanks for Supporting Ivy Park

January 21, 2020

Beyonce posted a message on Instagram to thank everyone for supporting the new adidas x IVY PARK collection:

"I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B"

adidas x IVY PARK Promo Photos & Videos

January 18, 2020

Check out new promotional photos and videos for adidas x IVY PARK below!




More adidas x IVY PARK Promo Photos

January 17, 2020

Another batch of promotional photos for the adidas x IVY PARK collection has been released.

adidas x IVY PARK Look Book Photos

January 15, 2020

In the gallery, you'll find photos from the adidas x IVY PARK look book.

Adidas x Ivy Park By Beyonce's Debut Collection With Pricing

January 15, 2020

Official images of Adidas and Ivy Park by Beyonce‘s collection have finally arrived, revealing a collection of 36 apparel and accessory items and four shoe silhouettes.

Prices ranges from $25 for socks and $29 for a backless cap up to $250 for an asymmetrical jacket. Footwear ranges in price from $99 for the Sleek Super 72 silhouette up to $199 for the Ultraboost. The Sleek Super 72 is offered in women’s sizing, while the Ultraboost and Nite Joggers are offered in men’s sizing.

Clothing is sized from XS-XL. It’s entirely possible Adidas will offer the pieces shown here along with some additional pieces or colorways.

According to Adidas Originals social media, the collection will drop on adidas.com and the Adidas app at 3:00 PM EST on January 17, 2019. The collection will launch at select Adidas stores and retail partners on January 18th

Items not included among images are a jumpsuit ($119), sweatshirt ($89) and bag ($99).

New adidas x IVY PARK Promo Photos

January 13, 2020

New promotional photos for adidas x IVY PARK have surfaced online.




UPDATE: Diplo posted a video of his adidas x IVY PARK package, where we can see a hand-written note from Beyonce and new pieces from the collection!

adidas x IVY PARK Look Book

January 12, 2020

Actress Laverne Cox shared a video of the adidas x IVY PARK look book featuring unseen photos of Beyonce!

adidas x IVY PARK unboxing

January 11, 2020

Beyonce shared another sneak peek at the upcoming adidas x IVY PARK collection.


First Look at Adidas x Ivy Park Sneakers

January 11, 2020

Here's an official look at the styles releasing for Beyoncé's first-ever Adidas x Ivy Park collection, which includes the Ultra Boost as well as two Nite Jogger styles all scheduled to release on Jan. 18 on Adidas.com.




adidas x IVY PARK Commercial

January 9, 2020

adidas x IVY PARK.
January 18.
adidas.com/ivypark.
#adidasxIVYPARK



adidas And Beyoncé Launch The adidas x IVY PARK Collection

January 6, 2020

Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

More Ivy Park x Adidas Promo Photos

January 6, 2020

New promotional pictures for Ivy Park x Adidas have surfaced online.

Behind-the-Scenes on Beyoncé's ELLE Cover Shoot

December 17, 2019

By now, you've read the story. You know we'll never get the Snapchat. We may never get a Formation World Tour documentary. And Beyoncé will never not bet on... #Beyoncé. For ELLE’s January 2020 issue, Mrs. Carter offered a rare opportunity for fans: Full access. In an intimate #AMA session with her Beyhive, the superstar opened up about motherhood, self-care, reclaiming her Ivy Park line, and her quest for purpose. In this exclusive clip, we get an even closer look at the cover — shot by longtime collaborator, Queen & Slim director Melina Matsoukas — and the Queen's highly-anticipated Ivy Park x adidas partnership (which lands on January 18!).

Beyoncé to release two collections with Adidas

December 11, 2019

Collaboration is a needle-mover, and Adidas is positioned to generate buzz next year with a robust lineup of product with key partners.

Last week at the brand’s New York City showroom and office, Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé. (Adidas announced the partnership with Beyoncé and her Ivy Park brand in April.)

“In terms of range, there are two collections. There is Beyoncé and Adidas and then there’s Ivy Park,” Armstrong explained to FN. “And this is not just athleisure product. We have performance product. She is a phenomenal creator athlete and is helping us push the envelope in performance product with materials and fit.”

Beyoncé Covers January 2020 Issue of Elle

December 9, 2019

In a global ELLE exclusive, Beyoncé answers questions directly from her fans. Read her thoughts on motherhood, finding time for date nights and how she learned to feel “more womanly and secure”.

As she unveils her new adidas partnership for IVY PARK, Beyoncé offers a rare opportunity for fans: full access.

Descending from the sky into a nondescript corner of L.A.’s Crenshaw neighbourhood, parachute in tow, Beyoncé is something of an otherworldly presence. She strides into the local hair salon, bodega, laundromat and wig shop wearing pieces from her IVY PARK x adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether they’re dropping off the kids, going to the gym or out on a dinner date. For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.


IVY PARK x adidas Promo Shoot

December 9, 2019

A new promotional photoshoot for IVY PARK x adidas was just released. The collection goes on sale January 18, 2020.

Parkwood Entertainment's COO Steve Pamon's Interview for Billboard

October 18, 2019

Parkwood Entertainment president/COO Steve Pamon and his boss, Beyoncé Knowles-Carter, lead Billboard’s annual list of the most influential executives and creatives in R&B and hip-hop.

Executives Of The Year
Beyoncé Knowles-Carter
Chairman/CEO, Parkwood Entertainment
Steve Pamon
President/COO, Parkwood Entertainment

"Speaking of the Queen. She just called.” The words, spoken by Parkwood Entertainment’s head of public relations, Yvette Noel-Schure, stop Steve Pamon midsentence as he sits on a chair in the company’s midtown Manhattan offices. “Does she need me?” he asks. “No, no. She’s good. She’s good,” Noel-Schure replies. Pamon, who’s wearing a white T-shirt beneath a navy blue suit offset by a red-white-and-blue stripe on the sleeves and pant legs, relaxes into the chair and resumes speaking about his boss and their company -- that would be Beyoncé, “B,” as Pamon, 49, often calls her, and Parkwood Entertainment -- and the milestones of the 12 or so preceding months that have earned them Billboard’s 2019 R&B/Hip-Hop Power Players Executives of the Year honors.

Tony Duran Outtakes

October 5, 2019

Photographer Tony Duran shared lots of new unseen/high quality pictures of Beyonce!

First Beyoncé & Adidas products to be released by the end of the year

May 5, 2019

Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

April 6, 2019

Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.

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Now in its second season, Ivy Park is the activewear label co-founded by Beyoncé. Uniting technical sportswear with fashion-led casualwear, the new collection combines clean lines, urban prints and graphic logos with a relaxed, menswear-inspired silhouette. All in a rich colour palette of metallic silver, burgundy and muted tonal blues.

Ivy Park is a lifestyle brand designed for workout and play. This season marks a renewed focus on fabrications and finishes – with metallic parka jackets and bonded satin neoprene sweats set to elevate your downtime look. Activewear feels reinvigorated with graphic fishnet and camouflage prints off-set by a layer-led aesthetic of cutaway tanks, sheer inserts and laser cut logos. Explore both sides of the collection here.

The second collection by Beyoncé's athleisure label, Ivy Park, lands in stores today. As the much-anticipated, high summer offering was unveiled, creative director Karen Langley revealed the inspiration behind the brand.

"Feeling good plays a huge role in the Ivy Park girl looking good. Being physically strong and healthy naturally promotes empowerment," she told us. "Launching an activewear brand with authentic fashion credentials inspires girls to work out and get excited about investing time and effort in themselves, for themselves."

Preview the new collection, below.

Harvard Business School will have to update its case study on Beyoncé: It’s not enough that pop icon and business mogul rules music, but now she’s made a breakthrough into the fashion industry.

Ivy Park, the “athleisure” clothing line Beyoncé announced as a joint venture with Topshop’s Sir Phillip Green, has become available to shoppers after weeks of hype following the release of promotional videos and a new website. As of 1 a.m. ET, the clothes were available to American shoppers online. But by then, Bey-mania had already overtaken physical stores in the U.K.

The collection has just over 100 pieces, with items ranging from $15 to $265, according to the Topshop website.

While a few items are still available online, it may be difficult to get the size you want. For example, the Ivy Park Bodysuit, one of the collection’s most recognizable pieces, is sold out completely on Nordstrom’s website, but available in extra-small, small, and medium over at Topshop online.

No word yet on how quickly retailers will restock the clothes, if at all.

It’s really no surprise that shoppers would fawn over the line once it hit stores. Mashable reports that, in terms of user engagement on Instagram, Ivy Park was the most popular fashion brand before it even hit stores, an “unprecedented” feat.
She’s got 66.5 million followers on Instagram, has sold over 160 million records worldwide, headlined Glastonbury and her body is currently being projected over the length of Topshop in London’s Oxford Circus. He’s a 64-year-old retail magnate from Croydon who never lets his hefty Nokia 6310 'brick’ out of sight. On Thursday, Beyoncé and Sir Philip Green are launching their first partnership brand Ivy Park, a sportswear label that will be on sale in over 50 countries.

It may seem an unlikely alliance, but going into styled up sportswear is a shrewd move. According to consumer research group NPD the activewear market is now worth £4.5 billion and global projections are that it’s expected to rise to £229 billion by 2020. Ivy Park, however, has a democratic proposition. For those who can’t afford Lululemon’s £80 plus cult leggings but want more than a cheap supermarket pair, the team are hoping that with their 200 piece collection, sized from XXS to XL with a starting price of £14 (for a vest top), rising to no higher than £150 for a jacket, they’ve created the missing link.

Before I meet SPG, as he’s referred to by his people, I visit the Ivy Park office situated across the street from his Arcadia HQ, just off Oxford Street. The slightly threadbare, blue carpeted space, is populated by sunny looking young women (there is only one man on the 30 strong team), who’ve been working on Ivy Park since March last year. A taped up DIY typed sign pertinently asks in treble 'What would Beyoncé do?’ Read more...


These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.

This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.

Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…

How important was the ethos of the brand—the idea of self-love, of girls and women coming together?

"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them." Read more...
“Where’s your park?”

That’s Beyoncé talking in the motivational video about her new activewear brand Ivy Park, the fruit of a joint venture between the global superstar and retail tycoon Sir Philip Green. The stand-alone brand with 200 styles will land April 14 in more than 12 retailers in 50 countries worldwide including Topshop, topshop.com, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay.

The collection is aimed at women who love to sweat — whether they’re running, lifting, yoga stretching or kickboxing — and who equate physical strength and well-being with happiness. The pieces are meant to fit like a second skin, with built-in support and robust wicking fabrics that are designed to last.

On Thursday, the singer revealed the Ivy Park name, uploading a video of herself on YouTube wearing some of the pieces. On Instagram, she posted an image of herself suspended from a series of hoops in a gym.

The video — which should bring some viewers to tears — features Beyoncé working out in a leafy park and a gym, with a voiceover by the singer talking about how her daily workouts help her stay balanced, feel good, and kick stress. Read more...
Topshop announces the arrival of Ivy Park – a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on 14 April. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.

"When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me," Beyoncé said in a statement. "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."

The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories. Prices will range from $30 to $200.

Make sure to visit www.ivypark.com to listen to new music from Beyonce's upcoming album and check the full list of worldwide retailers.



After revealing last November their plans for a partnership, US singer Beyonce and British retail tycoon Phillip Green revealed on Wednesday that their upcoming active wear collection is to be named Ivy Park.

Aiming to celebrate both physical and mental health and wel-lbeing, the collection has been designed with ‘strength', ‘wellness' and ‘health' in mind.

Although images of the collection are yet to be unveiled, from details released so far we can expect an empowering collection that "offers product for all women of all body types, all sizes, and all price-points," which will encourage women to make sport an everyday and enjoyable part of their lives, and lead them to feel good about their bodies on both the inside and out.

The collection is due to launch in Spring 2016.
The name of Beyoncé and Topshop's long-awaited sportswear brand has finally been revealed! "Ivy Park" was registered as a trademark name by Parkwood Topshop Athletic on December 11, 2015. You can read more about the trademark here.

Dancer Tammy Tansley will be featured in an advertising campaing for the fashion line, which reportedly was already shot in October! Her biography on bodyism.com states:

"Tammy models alongside her fitness career, she has led campaigns for brands including, FCUK, Topshop, Hunter, and Beyonce’s new fitness brand Ivy Park."

Beyonce wore pieces from the collection in the 7/11 interlude filmed for the Made In America festival! Watch the video again below.