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Beyoncé's Topshop Collection Already In Production

Klaudia//December 5, 2015
In the world of celebrity collaborations, this should take some beating. Beyoncé and Topshop’s long-awaited sportswear/steetwear line will hit stores next April and be sold in up to 25 markets.

Topshop boss Sir Philip Green is banking on the buzz around the range to help drive sales and footfall at Topshop stores.

But this is more than your average celebrity tie up. Queen B, as the star is affectionately known, has formed a 50-50 joint venture with Topshop to launch the brand, called ‘Parkwood Topshop Athletic’, and both parties are obviously hoping it will turn into a runaway success and long-term relationship.

According to WWD, the items from the new Topshop-Beyonce collection will include athleisure-inspired clothing, accessories, and footwear that embody a sporty lifestyle and are perfect for trotting from the gym to your favorite post-workout lunch stop.

“Based on what she does, how she works out, the conversation got into that category,” Topshop owner Sir Philip Green told WWD in October of 2014. Since then, the beloved star has shot the images for the campaign and is even testing each piece of clothing to make sure they’re fit for those wanting to look just like B. “She’s also tried everything on to make sure it’s right,” Green told WWD last week, adding that the items are currently “in production.”

It’s Topshop’s first shared venture and for Beyoncé, it’s her second apparel play, as she already owns the brand House of Dereon.

Parkwood Topshop Athletic set to launch in spring

Klaudia//November 26, 2015
Tycoon Sir Philip Green’s Arcadia retail empire is gearing up to unveil its long-awaited fashion range with pop star Beyoncé.

The confirmation that Parkwood Topshop Athletic, a joint venture with the singer, will launch its new athletic-streetwear brand in April 2016 comes as the group posted a profit rise despite “challenging times”.

Green told the Standard the range will be sold in some 20 countries.

Beyoncé's sportswear brand gets ready for lift off

Klaudia//August 17, 2015
Bored of your bumout sportswear? Looking for something a little more chic to work out in? Well look no further, because Parkwood Topshop Athletic Ltd, the beyutiful brain child of Beyoncé Knowles and Sir Philip Green, is getting ready for lift off *insert Jay-Z ft. Beyoncé dad joke here* having just signed its very own Communications Director. With 18 years of experience at both Alexander McQueen and Starworks Group, Amie Witton-Wallace sounds like the perfect addition to Queen Bey's dream team. Set to launch in spring 2016, the athletic street wear brand will comprise everything from clothing to footwear, across dance fitness, and sports categories. Yay!

Beyoncé, Topshop Team For Ath-leisure Brand

Klaudia//October 27, 2014
She's arguably Topshop’s most famous customer. Now Beyoncé is connecting further by partnering with the brand.

Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest.

The deal is expected to be unveiled by Topshop in London today.

“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

Asked how the deal came about, Green recalled: “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, “Beyoncé came to our office for the last piece of the jigsaw puzzle.”

Beyoncé and her husband Jay Z have been widely photographed in Paris and London over the past week or so.

“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.

Beyoncé Discusses New H&M Campaign

Klaudia//April 19, 2013
Today marks the start of Beyoncé's sold-out Mrs. Carter Show World Tour, but it's not the only thing the superstar launches this season. She's also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, "Standing on the Sun," available on hm.com this May. One special piece Beyoncé models in the ads? A tie-dye bikini that's part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.

Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star.

ELLE: Tell us about your experience shooting the campaign for H&M.
Beyoncé: I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late '70s.

ELLE: How was it to work with the director Jonas Åkerlund?
Beyoncé: It was incredible to work with Jonas again. We had a great time shooting the TV commercial for the Mrs. Carter Show World Tour, so I was looking forward to working with him again. He has such a great imagination and I love seeing his visions come to life.

ELLE: Where does your own fierce and fabulous style come from?
Beyoncé: Well, thanks for the compliment! I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high-end pieces with more accessible styles and make it all work. I'm also inspired by my sister ; I love her bold approach.

Beyoncé For H&M Confirmed

Klaudia//March 21, 2013
H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.

“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.

Beyoncé on the set of H&M photoshoot

Klaudia//January 10, 2013
Beyoncé Knowles was spotted wearing a high-waisted bikini during a photo shoot in the Bahamas yesterday. The singer looked relaxed as she lounged on a beach chair with a yellow flower in her flowing hair.

Beyoncé is currently staying in the Caribbean with her family while she works on her photo shoot. It looks like her 1-year-old daughter, Blue Ivy, is along for the trip as well since Jay-Z recently shared a photo of her playing with Uno cards.

Is Beyoncé teaming up with H&M?

Klaudia//January 7, 2013
Beyoncé is reportedly in the Bahamas with her dancers to shoot a commercial for the summer campaign for H&M. Kimmie Gee posted a message on Facebook about rehearsing for something connected with H&M and Ashley Everett's mother confirmed on Twitter that it is a commercial.


Beyoncé also added a couple of photos from the beach to her Instagram. Check them out in the gallery!