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Welcome to Beyoncé Online - your #1 source for everything Beyoncé Knowles. You'll find here a lot of interesting information, one of the biggest photo galleries with over 100.000 pictures, downloads and more! Be sure to check out the latest news about Mrs. Carter and leave your comments. We hope you'll enjoy your stay and come back soon! Have fun!

Latest news

Beyonce Thanks for Supporting Ivy Park

January 21, 2020

Beyonce posted a message on Instagram to thank everyone for supporting the new adidas x IVY PARK collection:

"I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B"

adidas x IVY PARK Promo Photos & Videos

January 18, 2020

Check out new promotional photos and videos for adidas x IVY PARK below!




More adidas x IVY PARK Promo Photos

January 17, 2020

Another batch of promotional photos for the adidas x IVY PARK collection has been released.

adidas x IVY PARK Look Book Photos

January 15, 2020

In the gallery, you'll find photos from the adidas x IVY PARK look book.

Adidas x Ivy Park By Beyonce's Debut Collection With Pricing

January 15, 2020

Official images of Adidas and Ivy Park by Beyonce‘s collection have finally arrived, revealing a collection of 36 apparel and accessory items and four shoe silhouettes.

Prices ranges from $25 for socks and $29 for a backless cap up to $250 for an asymmetrical jacket. Footwear ranges in price from $99 for the Sleek Super 72 silhouette up to $199 for the Ultraboost. The Sleek Super 72 is offered in women’s sizing, while the Ultraboost and Nite Joggers are offered in men’s sizing.

Clothing is sized from XS-XL. It’s entirely possible Adidas will offer the pieces shown here along with some additional pieces or colorways.

According to Adidas Originals social media, the collection will drop on adidas.com and the Adidas app at 3:00 PM EST on January 17, 2019. The collection will launch at select Adidas stores and retail partners on January 18th

Items not included among images are a jumpsuit ($119), sweatshirt ($89) and bag ($99).

New adidas x IVY PARK Promo Photos

January 13, 2020

New promotional photos for adidas x IVY PARK have surfaced online.




UPDATE: Diplo posted a video of his adidas x IVY PARK package, where we can see a hand-written note from Beyonce and new pieces from the collection!

adidas x IVY PARK Look Book

January 12, 2020

Actress Laverne Cox shared a video of the adidas x IVY PARK look book featuring unseen photos of Beyonce!

adidas x IVY PARK unboxing

January 11, 2020

Beyonce shared another sneak peek at the upcoming adidas x IVY PARK collection.


First Look at Adidas x Ivy Park Sneakers

January 11, 2020

Here's an official look at the styles releasing for Beyoncé's first-ever Adidas x Ivy Park collection, which includes the Ultra Boost as well as two Nite Jogger styles all scheduled to release on Jan. 18 on Adidas.com.




adidas x IVY PARK Commercial

January 9, 2020

adidas x IVY PARK.
January 18.
adidas.com/ivypark.
#adidasxIVYPARK



adidas And Beyoncé Launch The adidas x IVY PARK Collection

January 6, 2020

Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

More Ivy Park x Adidas Promo Photos

January 6, 2020

New promotional pictures for Ivy Park x Adidas have surfaced online.

Behind-the-Scenes on Beyoncé's ELLE Cover Shoot

December 17, 2019

By now, you've read the story. You know we'll never get the Snapchat. We may never get a Formation World Tour documentary. And Beyoncé will never not bet on... #Beyoncé. For ELLE’s January 2020 issue, Mrs. Carter offered a rare opportunity for fans: Full access. In an intimate #AMA session with her Beyhive, the superstar opened up about motherhood, self-care, reclaiming her Ivy Park line, and her quest for purpose. In this exclusive clip, we get an even closer look at the cover — shot by longtime collaborator, Queen & Slim director Melina Matsoukas — and the Queen's highly-anticipated Ivy Park x adidas partnership (which lands on January 18!).

Beyoncé to release two collections with Adidas

December 11, 2019

Collaboration is a needle-mover, and Adidas is positioned to generate buzz next year with a robust lineup of product with key partners.

Last week at the brand’s New York City showroom and office, Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé. (Adidas announced the partnership with Beyoncé and her Ivy Park brand in April.)

“In terms of range, there are two collections. There is Beyoncé and Adidas and then there’s Ivy Park,” Armstrong explained to FN. “And this is not just athleisure product. We have performance product. She is a phenomenal creator athlete and is helping us push the envelope in performance product with materials and fit.”

Beyoncé Covers January 2020 Issue of Elle

December 9, 2019

In a global ELLE exclusive, Beyoncé answers questions directly from her fans. Read her thoughts on motherhood, finding time for date nights and how she learned to feel “more womanly and secure”.

As she unveils her new adidas partnership for IVY PARK, Beyoncé offers a rare opportunity for fans: full access.

Descending from the sky into a nondescript corner of L.A.’s Crenshaw neighbourhood, parachute in tow, Beyoncé is something of an otherworldly presence. She strides into the local hair salon, bodega, laundromat and wig shop wearing pieces from her IVY PARK x adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether they’re dropping off the kids, going to the gym or out on a dinner date. For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.


IVY PARK x adidas Promo Shoot

December 9, 2019

A new promotional photoshoot for IVY PARK x adidas was just released. The collection goes on sale January 18, 2020.

Parkwood Entertainment's COO Steve Pamon's Interview for Billboard

October 18, 2019

Parkwood Entertainment president/COO Steve Pamon and his boss, Beyoncé Knowles-Carter, lead Billboard’s annual list of the most influential executives and creatives in R&B and hip-hop.

Executives Of The Year
Beyoncé Knowles-Carter
Chairman/CEO, Parkwood Entertainment
Steve Pamon
President/COO, Parkwood Entertainment

"Speaking of the Queen. She just called.” The words, spoken by Parkwood Entertainment’s head of public relations, Yvette Noel-Schure, stop Steve Pamon midsentence as he sits on a chair in the company’s midtown Manhattan offices. “Does she need me?” he asks. “No, no. She’s good. She’s good,” Noel-Schure replies. Pamon, who’s wearing a white T-shirt beneath a navy blue suit offset by a red-white-and-blue stripe on the sleeves and pant legs, relaxes into the chair and resumes speaking about his boss and their company -- that would be Beyoncé, “B,” as Pamon, 49, often calls her, and Parkwood Entertainment -- and the milestones of the 12 or so preceding months that have earned them Billboard’s 2019 R&B/Hip-Hop Power Players Executives of the Year honors.

Tony Duran Outtakes

October 5, 2019

Photographer Tony Duran shared lots of new unseen/high quality pictures of Beyonce!

First Beyoncé & Adidas products to be released by the end of the year

May 5, 2019

Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

April 6, 2019

Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.

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In the world of celebrity collaborations, this should take some beating. Beyoncé and Topshop’s long-awaited sportswear/steetwear line will hit stores next April and be sold in up to 25 markets.

Topshop boss Sir Philip Green is banking on the buzz around the range to help drive sales and footfall at Topshop stores.

But this is more than your average celebrity tie up. Queen B, as the star is affectionately known, has formed a 50-50 joint venture with Topshop to launch the brand, called ‘Parkwood Topshop Athletic’, and both parties are obviously hoping it will turn into a runaway success and long-term relationship.

According to WWD, the items from the new Topshop-Beyonce collection will include athleisure-inspired clothing, accessories, and footwear that embody a sporty lifestyle and are perfect for trotting from the gym to your favorite post-workout lunch stop.

“Based on what she does, how she works out, the conversation got into that category,” Topshop owner Sir Philip Green told WWD in October of 2014. Since then, the beloved star has shot the images for the campaign and is even testing each piece of clothing to make sure they’re fit for those wanting to look just like B. “She’s also tried everything on to make sure it’s right,” Green told WWD last week, adding that the items are currently “in production.”

It’s Topshop’s first shared venture and for Beyoncé, it’s her second apparel play, as she already owns the brand House of Dereon. Read more...
Tycoon Sir Philip Green’s Arcadia retail empire is gearing up to unveil its long-awaited fashion range with pop star Beyoncé.

The confirmation that Parkwood Topshop Athletic, a joint venture with the singer, will launch its new athletic-streetwear brand in April 2016 comes as the group posted a profit rise despite “challenging times”.

Green told the Standard the range will be sold in some 20 countries.
Bored of your bumout sportswear? Looking for something a little more chic to work out in? Well look no further, because Parkwood Topshop Athletic Ltd, the beyutiful brain child of Beyoncé Knowles and Sir Philip Green, is getting ready for lift off *insert Jay-Z ft. Beyoncé dad joke here* having just signed its very own Communications Director. With 18 years of experience at both Alexander McQueen and Starworks Group, Amie Witton-Wallace sounds like the perfect addition to Queen Bey's dream team. Set to launch in spring 2016, the athletic street wear brand will comprise everything from clothing to footwear, across dance fitness, and sports categories. Yay!
She's arguably Topshop’s most famous customer. Now Beyoncé is connecting further by partnering with the brand.

Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest.

The deal is expected to be unveiled by Topshop in London today.

“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

Asked how the deal came about, Green recalled: “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, “Beyoncé came to our office for the last piece of the jigsaw puzzle.”

Beyoncé and her husband Jay Z have been widely photographed in Paris and London over the past week or so.

“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said. Read more...
Today marks the start of Beyoncé's sold-out Mrs. Carter Show World Tour, but it's not the only thing the superstar launches this season. She's also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, "Standing on the Sun," available on hm.com this May. One special piece Beyoncé models in the ads? A tie-dye bikini that's part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.

Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star.

ELLE: Tell us about your experience shooting the campaign for H&M.
Beyoncé: I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late '70s.

ELLE: How was it to work with the director Jonas Åkerlund?
Beyoncé: It was incredible to work with Jonas again. We had a great time shooting the TV commercial for the Mrs. Carter Show World Tour, so I was looking forward to working with him again. He has such a great imagination and I love seeing his visions come to life.

ELLE: Where does your own fierce and fabulous style come from?
Beyoncé: Well, thanks for the compliment! I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high-end pieces with more accessible styles and make it all work. I'm also inspired by my sister ; I love her bold approach. Read more...
H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.

“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and hm.com beginning May.
Beyoncé Knowles was spotted wearing a high-waisted bikini during a photo shoot in the Bahamas yesterday. The singer looked relaxed as she lounged on a beach chair with a yellow flower in her flowing hair.

Beyoncé is currently staying in the Caribbean with her family while she works on her photo shoot. It looks like her 1-year-old daughter, Blue Ivy, is along for the trip as well since Jay-Z recently shared a photo of her playing with Uno cards.

Beyoncé is reportedly in the Bahamas with her dancers to shoot a commercial for the summer campaign for H&M. Kimmie Gee posted a message on Facebook about rehearsing for something connected with H&M and Ashley Everett's mother confirmed on Twitter that it is a commercial.


Beyoncé also added a couple of photos from the beach to her Instagram. Check them out in the gallery!