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Moët Hennessy and Beyoncé Launch Groundbreaking New Whisky - SirDavis

Klaudia//August 22, 2024
Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.


This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.

"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," says SirDavis Founder Beyoncé Knowles-Carter. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."

Beyoncé Launches 'Cowboy Carter' Merch Partnership with Snapchat

Klaudia//July 4, 2024
Beyoncé has partnered with Snapchat to release an official Bitmoji collection to celebrate the launch of her Cowboy Carter merch line.

Fans can step into the world of Cowboy Carter through a visual experience generated with AI. Snaps feature yourself as Cowboy Carter with “SWEET ★ HONEY ★ BUCKIIN’” playing in the background. The full album is available to access in Snapchat’s Sound Library, for use as soundtrack to any Snaps, Stories, or Spotlight videos.

New custom Cowboy Carter outfits are available for Bitmoji, too. Beyoncé fans can shop and buy the same merch designs to rock IRL, including a Cowboy Carter Sash, crop tops, t-shirt, denim cowboy hat and more.

“We have so many ways for Snapchatters to express fandom for their favorite artists, whether it be adding Sounds to a Snap or Story, or combining music with iconic Lenses,” adds Manny Alder, Head of Music Strategy at Snapchat. “We’re thrilled to introduce our first-ever Lens experiences and Bitmoji Merch collection in partnership with Beyoncé. It’s a new way for our community to show support and interact with her iconic new album alongside friends both on and off Snapchat.”

Beyoncé congratulates daughter Blue Ivy for winning BET YoungStars Award

Klaudia//July 2, 2024
Blue Ivy Carter took home the 2024 BET YoungStars award and though the win was not televised, Beyoncé Knowles-Carter made sure to congratulate eldest her daughter on another big win.

The award show, dubbed culture's biggest night, was held Sunday at the Peacock Theater in Los Angeles. And Queen Bey and her 12-year-old daughter with hip-hop mogul, Jay-Z, were both nominated for awards. However, the Carters were not in attendance.

Blue Ivy was nominated for the YoungStars Award, which honors young entertainers who have had an impact in television, film, music or sports. Other nominees included Akira Akbar, Demi Singleton, Heiress Diana Harris, JaBria McCullum, Jalyn Hall, Leah Jeffries and 5-year-old rapper Van Van, who put on a stellar performance during the show.

Not all of the winners were broadcast during the show, and the telecast did not show the winner for this category. However, after the award show aired, BET shared the news. And mother Bey and her Parkwood Entertainment company shared the news on Instagram, congratulating the young superstar.

The post read, "congratulations to Blue Ivy Carter on winning the 2024 BET Youngstars Award!"