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Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at cecred.com"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Essence Cover Story: Beyoncé, The Boss

Klaudia//February 19, 2024
Beyoncé Knowles-Carter wears quite a few hats. She juggles life as a married mother of three with being the greatest living entertainer—two undertakings that are brain- and body-bending separately, and nearly inconceivable when combined. Her pointed manicures are the needle under which global interest spins. One hip bounce, one social post, one brand mention: That’s all it takes to send the public into orbit. She’s mentor, mountain, and muse—every woman and every woman. Over the years she’s launched multiple ventures, including House of Deréon, Parkwood Entertainment, BeyGOOD and IVY PARK. Her latest undertaking has technically been on the burner since her youth—but more tangibly since 2018. It branches from her family’s generational focus on hair, taking root in the idea of self-care as ritual. She first teased the project in May 2023 via Instagram, where fans assumed the sprays and pumps before her were filled with self-made hair elixirs. She, and all involved, have been characteristically mum about the offering—until now.


“Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.”

Beyoncé Announces New Album in Super Bowl Commercial

Klaudia//February 12, 2024
After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”

The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.

British Vogue Went Backstage On Beyoncé's Renaissance Tour

Klaudia//July 27, 2023
Social media has provided extensive coverage of Beyoncé’s Renaissance tour thus far. The stellar vocals, cowboy hat-clad attendees and epic dance routines have dominated feeds since Queen B first stepped onto the stage in Stockholm on 10 May, but the happenings backstage have stayed largely out the public eye – until now.

Exclusively for Vogue, photographer Rafael Pavarotti ventured behind the scenes during her explosive London performances, to capture the mood before, during and after her breathtaking sets. “The live energy is incomparable,” he says of the one-of-a-kind assignment. “It literally was something unique that I’ve never seen or felt before.”


'Beyoncé is wearing my jeans!' Markus Klinko's best shot

Klaudia//May 27, 2023
‘This was for the cover of Beyoncé’s Dangerously in Love album. She thought pairing the diamond top with a skirt would look too red carpet. But she hadn’t brought any jeans – so I gave her mine’

I was a classical concert harpist before I became a photographer. I studied at the Paris conservatoire and signed with EMI Classics. Then, in 1994, aged 33, a hand injury prevented me from playing. I made a quick decision to do something else and that’s how I became a photographer – despite the fact I had never owned a camera. I had read a book about photography but that was it. I sold all my harps and spent $100,000 on photo equipment before ever taking a picture. I locked myself in my apartment, got a store mannequin and just started practising with the same intensity I had done with the harp.

In the beginning, because I had been a musician, I wasn’t interested in shooting musicians. I only wanted to shoot sexy models. My dream was to shoot for Playboy. But just a few years later, it was the music industry that reached out to me. I didn’t want to do it but my agent was screaming at me to, saying: “You’re crazy!”

I shot Beyoncé for the first time in 2000 for Vibe magazine, when she was part of Destiny’s Child. I knew she was a superstar right away. She walked in and I said to her mother, Tina, who was styling the shoot: “This one in the middle here, she’s going to be a huge star.” Tina looked at me like: “Yeah, we know.” After that, things really started taking off with music shoots.

Beyoncé, Balmain Collaborate to Create Couture Outfits Inspired by 'Renaissance'

Klaudia//March 24, 2023
Beyoncé has a new collaborator: French luxury fashion house Balmain.

The singer, who appears on the April cover of Vogue France, announced on Friday that she has co-created a Balmain haute couture collection with Olivier Rousteing, Balmain’s creative director.

Renaissance Couture by Beyoncé x Balmain includes 16 couture outfits dedicated to the 16 songs on Beyoncé’s Grammy-winning Renaissance album.

“Thank you @olivier_rousteing and @balmain for bringing RENAISSANCE to life in couture,” Beyoncé wrote on Instagram. “Designing alongside you was freeing — thank you for allowing me to celebrate the human form, to take artistic risks, to push boundaries and to freely express myself.”

“To the @voguefrance team, thank you for trusting in our vision and sharing it with the world,” she added.


The Story Behind "Renaissance" Album Cover

Klaudia//December 4, 2022
NYLON talked to ten artists, designers, and photographers responsible for some of the year’s best album covers to learn how Beyoncé’s mirror-covered Renaissance horse came together, Steve Lacy’s delightfully weird collage for Gemini Rights was assembled, beabadoobee’s whimsical Beatopia was conceived, and more.

Beyonce’s Renaissance horse by set designer Nicholas des Dardins

How did you get involved with Beyoncé's Renaissance?
Not the most exciting story, but producers reached out to me based on previous work of mine. Not entirely sure what previous stuff of mine got me the gig.

How did you conceptualize covering the horse with disco balls?
The horse came about working with her and her creative team. Originally we were going to do a giant 8-inch disco ball that was already in production when we shifted ideas. The job from the start was under an immense time crunch, so for a while I was hesitant about the horse. Install was Monday after Easter weekend and the concept came about on Thursday night. We negotiated down to just doing a saddle covered in disco ball mirrors, but me and my studio manager knew it would be so worth it if we could pull it off, so we scoured the greater Los Angeles area for an available life-size horse. We waited until we knew it was possible to pull it off before we let her and her team know that we were going to deliver the full horse that inevitably became the cover.

What was the biggest challenge you faced bringing the horse to life?
Time. We had very little. Thankfully, we discovered a secret source for old fiberglass horses, as many of the current manufacturers had months-long wait periods. We found and picked it up that day and immediately started to work on covering it in 1/4" glass mirror pieces. The mirrors were coming in shipments from different vendors to get enough in time. Me and the rest of the team were literally waiting for the mail person and ripping the boxes open and continuing the task as the mirrors trickled in.

Beyoncé Partners With Tiffany & Co. for 'LOSE YOURSELF IN LOVE' Campaign

Klaudia//September 3, 2022
Following the July release of juggernaut album Renaissance, the superstar stars in Tiffany & Co.’s newest campaign, “Lose Yourself In Love.”

As part of the announcement, Bey posted a video clip soundtracked to the album closer, “Summer Renaissance,” that showcases various pieces of Tiffany & Co.’s jewelry collections.

But it’s only a hint of what is to come. The luxury jewelry company confirmed in a press release that a film centered around “Summer Renaissance” will launch in October 2022 and that it “embodies the carefree, joyous spirit of the album as a whole.”

“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé of the campaign.

Helmed by three-time Grammy-winning music video director Mark Romanek, the “Summer Renaissance” film is inspired by New York City’s Studio 54 era. Choreography is by Emmy-nominated artist Fatima Robinson.

“Lose Yourself In Love” champions the joy of being one’s unapologetic self and is a call to embrace the power of possibility.

Inside Beyoncé’s Cover Shoot for British Vogue

Klaudia//July 1, 2022
Beyoncé marked the start of a new era in characteristically impactful style, with her return to the cover of British Vogue, and an indelible fashion story, captured by Rafael Pavarotti, that incorporates everything from Harris Reed headdresses to Schiaparelli Haute Couture. As anticipation around her new album – the aptly titled RENAISSANCE – builds, take a closer look at the shoot, a “vision of glittering retro-futurism” conceived by Edward Enninful and his superstar friend, referencing the tropes of club life from the mid- ’80s to the millennium, with co-styling by Marni Senofonte.

Beyoncé's British Vogue Cover: Beyoncé Is Poised For Her Next Evolution

Klaudia//June 16, 2022
A Sunday evening in Los Angeles; a drive into a discreet set of gates for a candid dinner with Beyoncé.

Two days before I find myself here, at Beyoncé’s home, we had convened in West Hollywood with photographer Rafael Pavarotti to make a fashion story. New music is coming – a thrilling abundance of it, but let’s not get too far ahead of ourselves. In what might be her most ambitious musical project to date, the culture-shifting, Grammy-dominating Queen Bee of all she surveys has trained her considerable artillery on America’s musical soundscape of the late 20th century. Do I need to add there is also a little mystery at play?

Beyoncé Knowles-Carter, a writer of excellent and lengthy texts, had taken to messaging me as we brainstormed the direction of her Vogue shoot together. A fashion fantasia spun from the tropes of club life during the last century’s final quarter. Mirror balls, light boxes, headdresses? Of course. A horse on the dance floor? Certainly. A motorcycle for her to adorn in Junya Watanabe leathers and Harris Reed & Roker boots? Why not. B wanted to play with fashion like never before, and as we swapped references (from the 1990s garage scene to ’80s excess), talked hair and beauty, and got to know her team, a vision of glittering retro-futurism began to take shape.