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Elle: Beyoncé Wants to Change the Conversation

Klaudia//April 4, 2016


These days, the superstar-turned-supermogul is slaying—pop charts, music-industry standards, societal labels, and now, the athleticwear biz—all on her own.

This article originally appears in the May 2016 issue of ELLE, available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny's Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her "Formation" message, and much more.

Here, a sneak preview of Beyoncé's conversation with Tamar Gottesman in the issue…

How important was the ethos of the brand—the idea of self-love, of girls and women coming together?

"It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."

BEAT Magazine Full Interview

Klaudia//January 3, 2016
Bey-hold, it’s a bright, shiny new year! So to kick it off, let’s take a hearty look at the best thing that happened last year / ever at BEAT. Yes that’s right, we are throwing it all the way back to that time Beyoncé was on the cover of BEAT. I mean, can you even believe that Ryan McGinley shot her for us, wearing a swimming costume with our logo on it and holding a chicken? Cuz I can’t. If you haven’t seen an actual issue yet – they are available here.

So if, like Adele, your “main priority in life” is Beyoncé then here it is, the only interview with Queen B in the last two years!!

Beyoncé sneezed on the BEAT and the BEAT got sicker…

WHERE IS YOUR FAVOURITE HOLIDAY SPOT?
The Maldives, Phuket, Croatia; anywhere I can see the ocean.

WHAT’S YOUR FAVOURITE THING TO DO ON A SUNDAY?
Pray and meditate.
Cuddle in bed with my man and my baby. Eat brunch with my family.
Swim.
Paint and listen to great music. Have a beer.
Nap.
Eat pizza.
Make love.
Sweet dreams…

BEAT Magazine: Photoshoot & Interview

Klaudia//October 20, 2015
BEAT magazine released more photos from the photoshoot for their Winter issue, as well as some tidbits from the interview. Get a copy of the magazine here.


Here she is talking about success and fear:

"What does fear taste like?
Success. I have accomplished nothing without a little taste of fear in my mouth."

Just as importantly, here she is chatting about which Beyoncé era she’d go dressed as for Halloween:

"Destiny’s Child Survivor era with the army fatigues. Or maybe Bootylicious with the gold tooth and pink tips in my hair."

This is what she sings in the shower:

"Holy Ghost by Kim Burrell"

Beyonce Covers September Issue of Flaunt

Klaudia//September 9, 2015
We Built a City, We Enthroned a Queen, and She Provided the Words, in Her Own Hand.


In our fair city of CALIFUK, the threat of drones, falsity, cyber-desecration, and malicious propaganda abound. Survival here is a weighty effort—not for the insincere, the weak. For our success as a supercity isn’t pegged to the yuan, to seasons, to buying. This is not Manhattan Island, not a fashion’s fight out. This is a movement—not available for streaming, or indices—about place-making and cultured fissure. And abandon. And intimacy. And her.

See: CALIFUK’s throne ascension by phenomenon, Beyoncé. There she sits, unwilling at the moment to invite distraction of the fundamental mission of her rule: to shape culture, to inspire the hip parade as well as the fringe, to rehearse, rehearse, rehearse, to drop filthy, filthy tracks on this swelling, warring, cap-melting planet. To make an impact.

And so we’ll see a new venture this fall with Topshop boss, Sir Philip Green, still unnamed, specializing in global athletic street-wear. We’ll see her headline—a few days from our printing this CALIFUK beast—the Budweiser Made in America Festival in Philly, which her husband Jay Z curated, and which will dump a bunch of dough into the local United Way. We’ll also see her headline the N.Y.C. Global Citizen Festival at Central Park—taking place during the UN General Assembly (chief topic to be addressed amongst the 193 representatives: an end to global extreme poverty). We’ve watched her visit Haiti this summer, which no doubt influenced these mission-driven performances.

We’ll watch Beyoncé. On stage, on her Instagram, in the form of rug-cutting, colorific phosphates behind our eyes as we sleep. And because she’s our CALIFUK queen supreme, we’ll conduct a brief, yet thought-stirring psycho-analytic exercise, conclusions of which we’ll allow you, the reader, you the citizen, the fan, to draw—following our cover star’s photo session poolside in Los Angeles.