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Beyoncé's Ivy Park Plunges Into Swimwear

Klaudia//June 27, 2021
The Beyhive now has something to wear to the beach.

The uber-popular Ivy Park collection, created by Beyoncé in 2016 and a partnership with Adidas since 2020, is dropping a Flex Park swimwear capsule next month that is designed to celebrate “the empowered spirit of confident self-expression and individuality — positively and boldly.”

And even though Beyoncé hasn’t donned a bikini to market this particular collection, the brand has lined up other high-powered faces to front the campaign: beauty entrepreneur and fashion influencer Kristen Noel Crawley along with actor Quincy Brown and body-positive influencer Tabria Majors. Beyoncé did tease the collection with a short video on the Ivy Park Instagram account Thursday, which began with waves crashing and the tag line, “How Do You Flex?” The previous day, Ivy Park’s Instagram posted a photo of a set of weights under fluorescent lighting in an ’80s-inspired room with wood-paneled walls and tan carpeting that featured the same tag line, “How Do You Flex?”

Flex Park, which marks the first foray into swimwear for the Adidas x Ivy Park collaboration, will boast a bright neon color palette — solar orange and screaming orange — with contrasting white stripes and accents, including the Ivy Park monogram. Key items include one- and two-piece bathing suits and beach-ready cover-ups for women as well as a men’s matching shirt and shirt set, a slide, a unisex bucket hat and tote bag. Other accessories include a towel and water bottle.

Black Music and Entertainment Walk of Fame Inducts Beyoncé and More

Klaudia//June 18, 2021
The Black Music and Entertainment Walk of Fame—a new endeavor started by the Georgia Entertainment Caucus and the Black American Music Association—inducted its first honorees with plaques displayed outside Mercedes-Benz Stadium in Atlanta. Beyoncé, OutKast, Missy Elliott, James Brown, Stevie Wonder, Otis Redding, Quincy Jones, Michael Jackson, Sean Combs, Usher, Shirley Caesar, and Kirk Franklin are members of the inaugural class.

A few artists were on hand at yesterday’s ceremony at the stadium. Beyoncé’s induction was accepted by Michael Mauldin, former president of Columbia Records.


5 Years of "Lemonade"

Klaudia//April 26, 2021
Beyonce shared new stills from "Lemonade" on the day of the album's 5th anniversary. She wrote:

"I’m grateful that this body of work has resonated so deeply with so many people. I’m so thankful for all the beautiful souls involved in making one of my favorite pieces of art. As I celebrate five years of LEMONADE, I encourage everyone to continue healing, loving, forgiving and uplifting.

I hope you find joy today.

💛"