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Beyonce's 'B'Day' Turns 15: Collaborators Remember the Music, Moves and Visuals

Klaudia//September 12, 2021
The stakes were always high when it came to working with Beyoncé. Already a superstar and a three-time Grammy winner as a member of Destiny’s Child, with four Billboard Hot 100 No. 1s under her belt, when she went solo in 2003 with the release of “Dangerously in Love,” she set a dizzying pace right out the gate, boasting two No. 1 hits and selling over five million copies of the album.

With her sophomore release “B’Day,” she knew she had to raise the bar, as both a singer and a visual artist — a given now, as Queen Bey turned 40, but not yet cemented 15 years ago.

Although her self-titled fifth album is the first which Beyoncé directly deemed a visual album, many devotees of the singer consider “B’Day,” released to accompany her Sept. 4 2006 birthday, to be the first true visual representation of her music. That’s largely because, seven months after its release, Beyoncé released the “B’Day Anthology Video Album” DVD, containing 13 music videos.

Rodney “Darkchild” Jerkins, who produced “World Wide Woman” and the album’s lead single, “Deja Vu,” recalls Beyoncé telling him her initial plans to make a music video for every song on the album. “She was actually watching different people she was thinking about hiring as directors,” Jerkins tells Variety. “When we weren’t recording, she was thinking about all that type of stuff, and I got a chance to see that side of her.”

Jerkins and fellow producer Jon Jon Traxx first came up with the concept for “Deja Vu” while driving to a 7-Eleven before a recording session. Michael Jackson’s “Don’t Stop Till You Get Enough” had come on the radio, and having previously worked with Jackson, Jerkins wanted to give Beyoncé something of that caliber.

Beyoncé and JAY-Z Partner with Tiffany & Co. to Donate $2 Million to HBCUs

Klaudia//September 9, 2021
Beyoncé and JAY-Z are giving back—again. In partnership with Tiffany & Co., the couple's philanthropic initiatives—BeyGOOD and the Shawn Carter Foundation—are launching a new scholarship for students attending five Historically Black Colleges and Universities (HBCUs).

The Tiffany & Co. About Love Scholarship will distribute $2 million among students pursuing the arts and creative fields at the following private and state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff and Central State University in Ohio.

According to the universities' presidents, this donation will allow students pursuing the arts to devote themselves to their studies. "This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers," said Dr. Jack Thomas, the President of Central State University, in a statement.

There are a few qualifications for applicants interested in these scholarships. For one, students at these five schools—either current or incoming—must qualify for financial aid, per their university's guidelines. Then, they must be pursuing degrees in creative fields, history, or communications. Priority will be given to students facing financial hardships, and the individual awards amounts will be determined based on individual student's needs.

Prospective applicants should get ready: Online applications will open at each participating school on Friday, September 10, and close on Sunday, September 26 at 11:59 PM ET.

Tiffany & Co. Introduces The "ABOUT LOVE" Campaign Starring Beyoncé And Jay-Z

Klaudia//August 23, 2021
"Love is the diamond that the jewelry and art decorate." --The Carters

While no one could ever upstage Beyoncé and Jay-Z, together for the first time in an ad campaign for Tiffany & Co., it’s fair to say there is a third star in the spots: a never-before-seen painting by Jean-Michel Basquiat in the jeweler’s signature robin egg blue.


Tiffany recently acquired the spectacular artwork, which had been in the possession of a private collector since the early 1980s, adding another surprise and layer of storytelling to a vast, yet nuanced advertising effort, which is to break in print next month.

Now controlled by LVMH Moët Hennessy Louis Vuitton, Tiffany is putting major firepower behind the yearlong campaign featuring the Carters, which includes a short film that depicts Beyoncé singing “Moon River” to her husband. It’s destined for major exposure in the coming months, including a takeover of all the digital billboards in New York’s Times Square.

Unveiling the first campaign image exclusively to WWD, Alexandre Arnault, Tiffany’s executive vice president of products and communications, also told the back story of the project in his first sit-down interview since joining the historic New York jeweler last January.