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Ivy Park is gearing up for the IVY HEART premiere tomorrow! A pre-launch event is happening right now at the Brooklyn Museum in New York and promotional images and videos have been screening on buildings around the world.

Ivy Park finally released promotional materials for IVY HEART with Beyonce! The singer appears in Vogue China to promote the collection.

Ivy Park has been sharing more teasers for IVY HEART and sending out chocolate boxes containing pieces from the collection.

Beyonce shared new personal photos to promote the IVY HEART collection.

When it comes to IVY HEART footwear, adidas has offered Beyoncé an extensive selection — some new, others more familiar. First, the upcoming Stan Smith near completely subverts the original design, molding its upper out of an off-white, tumbled leather. Its side walls are raised just a bit higher, shrouding most of the ghillie lacing, and the heel tab is raised without any seams. Below, the shoe is doubly unique as it dips its midsole in a rubber casing. The IVY Superstar Plim is similarly refreshing as it essentially imagines the beloved Shell Toe as a feminine mule. Accompanying the two are three fan-favorites: the Savage sneaker arrives in “Cheeks,” the Swim Slide in “Lipstick Smudge,” and the UltraBOOST in “Candy Paint.”

Stan Smith Dipped

Ivy Park released first promotional materials for Ivy Heart.

Tiffany & Co. released another promotional photo for the "ABOUT LOVE" campaign.

Ivy Park released new promotional photos for Halls of Ivy with Beyonce.

Ivy Park released new commercial for Halls of Ivy and more photos with Beyonce.

Ivy Park released more promotional photos for Halls of Ivy with Beyonce.

Another promotional photo for Halls of Ivy has been released.

Beyonce shared new personal photos.

Halls of Ivy is available now at adidas.com!

Beyonce shared personal photos from Jay-Z's birthday celebration in Las Vegas.

New promotional photo for Tiffany & Co. has been released.

adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor.

As with the fourth adidas x IVY PARK collection, “HALLS of IVY” features distinctly expressive styles made for both adults and kids.

New promotional photo for Halls of Ivy has been released.

Ivy Park released first promotional photo for Halls of Ivy.

UPDATE: Another photo has been released.

Beyonce shared new personal photos.

Watch the alternative version of Tiffany & Co.'s "Date Night" featuring Beyoncé and Jay-Z!