It was always going to be special. How could it not be? And yet I’m not sure I could have predicted how having Beyoncé – an icon of music, fashion and culture for more than 20 years – on British Vogue’s cover this month would finally come to pass.
As I logged on to my laptop one evening in early autumn to oversee the 12-hour shoot more than 3,000 miles away, in New York, I felt the thrill of the new. It was the culmination of months of preparation. “It takes enormous patience to rock with me,” Beyoncé Knowles-Carter wryly notes in our interview on the following pages, in a rare and rounded glimpse into her world. But let me tell you this: rocking with Beyoncé is electric.
Our creative discussions began during the early days of lockdown, and an idea quickly took shape. Social justice, a pandemic – it was clear that this was the moment for something extra. As we all know, it has been an extremely tough year for fashion, and so we wanted to create a no- holds-barred celebration. Who, after all, has the ability to elevate and excite like Queen B? And so we approached some of our favourite designers, who each made a custom piece for a 20-page extravaganza with a purpose: to uplift an industry.