Beyoncé
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Leave your skin subtly scented and sparkling with NEW Beyoncé Heat & Heat Rush Sparkling Body Mists. These are the perfect complement to your favorite Beyoncé fragrance and leaves your skin with an irresistible sensuality. Available now in the US at Walmart (Heat, Heat Rush) and will be available around the World in the upcoming months.

Beyoncé Pulse is a Top 5 finalist in two major Women's Prestige categories for The Fifi Awards, the premier awards of the fragrance industry. Pulse is nominated as Fragrance of the Year alongside Bottega Veneta, Prada Candy, Justin Bieber Someday and Tom Ford Violet Blonde, and Best Packaging of the Year. Winners will be announced on May 21.

Beyonce launches a new version of the original fragrance Pulse intended for summer—Pulse Summer Edition. The scent is described as a fresh, playful, optimistic and upbeat summer time complement to the original. “Life is a flirt. Love is a game. The sky is your limit. Beyoncé Pulse Summer Edition gives you a burst of the inexplicable energy you feel during the Summer. It will leave you feeling great, ready to conquer anything, as if nothing and no one could ever resist you." Its composition is floral-fruity with fresh sparkling top notes and a creamy base. The top notes include icy mandarin, pear and pink pepper. The heart is exotic and floral, featuring ginger orchid, jasmine and orange blossom. The creamy base is composed of sapphire woods, musk and benzoin. The fragrance is available as 50 and 100 ml Eau de Parfum.

The eye catching packaging for the Beyoncé 'Pulse' perfume collection has won the International Hologram Manufacturers Association's (IHMA) award for the exceptional use of a hologram or holographic material for decorative and promotional purposes. Hazen Paper Company, Curtis Packaging and Coty Inc, USA, picked up the 'Best Applied Decorative Product' award for a holographic-based solution which seamlessly wraps all the panels of the box to create a 3D burst effect focused on the product name. The hologram is partly over-printed in a radiant purple so that shafts of silver holographic light radiate from Beyoncé Pulse. The packaging comes in eight different sizes and in a windowed boxed set which features the un-printed hologram on the back internal wall of the pack to highlight the products in front of it. The award was presented at HolopackHolo-printŸ, The Holography Conference, in Las Vegas, Nevada in November.

Impending motherhood is definitely treating Beyoncé well. When the 30-year-old launched her third perfume, Pulse, in New York City, she couldn't stop gushing about how wonderful it is to be a woman. "Everything that I always wanted is happening," the singer told OMG! "It happens in God's time, and I am happy it is happening now. It is the best time of my life." Some of the few successes going on in her life include her House of Dereon fashion line in London, her platinum album, 4, the release of her third fragrance, and a bun in the oven with husband Jay-Z. "The fact that I am a woman is such a gift. And I am about to give the biggest gift a human can ever have," she says. "I just feel so strong. It is like a miracle." As for her latest fragrance, which has a warm mix of citrus gourmand, Madagascar vanilla and bluebird orchid, Beyoncé shared her source for inspiration — Hollywood. "I just think about Elizabeth Taylor and all of the icons that I respect, and they have their own scent. I think it is a part of being an icon," she said. "For me to be one of those women, I don't take it lightly." "I believe all women have that sensuality and power within them, and hopefully this fragrance can enhance that, bring that out, and leave a lasting impression on everyone you pass by," Beyoncé said. "For me, is the last accessory when I get ready. It makes me feel so confident." Speaking of Hollywood legends, Bey will be teaming up with one in the upcoming year. She will be the leading lady in director Clint Eastwood's remake of the Barbara Streisand movie, A Star Is Born. Production will start next year, but Beyoncé has already began working on the soundtrack.

When my Senior Editor sent me a text late one night that only read “URGENT!!!” (preceded by two phone calls back to back), I was worried. Then when I responded and she only casually asked me about my plans for the next day, I was confused (and annoyed). It was only then she said, “No, you’re interviewing Beyonce.” And then I was happy. Like drug-induced happy. But that was quickly replaced by skepticism because I’m a jaded journalist and artists cancel all the time. ALL THE TIME. Minutes before. Hours later. Often with apologies that don’t matter. So, I refused to believe this news until I actually saw Beyonce in front of me, likely towering over me in heels I’d never be able to walk in and sporting the wavy hair I’ve been trying to perfect to no avail. For the same reason (skepticism), I didn’t tell anybody either – hid it from my friends, family & co-workers – which I discovered is a lot like trying to hide the fact that you’re…well, pregnant. (Oh, me and Bey, one and the same! Not.) But that’s how it went down. I spent the rest of the night treating the interview as if it were a date, trying on clothes and tearing them off. Things I’d had for years suddenly didn’t fit. Things that once complemented each other were now clashing. Your mind really starts to unravel once it finds out it’s going to meet Beyonce. Just completely deteriorates. You become convinced (convinced, I tell you!) that if you dress just well enough, she’ll be so impressed, she’ll make you her stylist. And that if you ask the right question – one she hasn’t heard in her 15 years in the business – she’ll be so dazzled, she’ll make you her publicist. All current position-holders will be fired. You and Beyonce are now best friends. Now, try going to sleep knowing that your life’s about to change. TRY!

Now that Beyonce is pregnant, there are certain smells that turn her stomach. “My nose, I smell everything from a mile away,” Beyonce said during an interview with The Associated Press while wearing a long, flowing purple dress, her baby bump showing. “Usually it is food, it is onions or something that I just can’t tolerate.” Her new fragrance is not one of them. On Wednesday, Beyonce was busy promoting Pulse, her third scent. For the creator of girl-power anthems like “Single Ladies (Put a Ring on It)” and “Run the World (Girls),” Pulse represents another extension of that theme. “I always meet strong, powerful women and they always have a signature scent,” the 30-year-old said. “That is one of the first things I was so proud of. I thought about Diamonds and Elizabeth Taylor and all these icons, so I am so proud of this.”

AP: How is this fragrance different from your others?

Beyonce: This is very fresh. This is all about citrus, but it also has vanilla in the back. It is important for me for a fragrance not to just smell like one thing. I think women are interesting and I don’t like for you to be like, “Ok, this smells like this.” I like for it to be something signature and something that brings out your inner beauty and your confidence and makes you feel like you leave a long-lasting impression on someone.