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Beyonce Knowles' fragrance Heat is the top selling celebrity perfume in the UK. The 29-year-old singer's debut scent - which is described as a mixture of floral, fruity and woody with tones of milkwood and tonka bean - beat Coleen Rooney's Butterflies to be named the best seller at The Fragrance Shop. Homme by soccer star David Beckham was third in the list, while his Intimately Yours fragrance was fifth, sandwiching Mariah Carey's Lollipop Bling which came in fourth. David's wife Victoria Beckham came in tenth in the poll, with her perfume Signature. The Fragrance Shop boss Sanjay Vadera said: "Celebrity fragrances remain top of the wish list." Beyonce - who is married to hip hop mogul Jay-Z - recently released her second scent Heat Rush, and she revealed she would not leave her house without wearing perfume because it is the "cherry on top of the cake". She said: "I feel like fragrance is one of the most important accessories a woman can have - it's sexy, it says something, and it's that final touch, like putting on a gorgeous pair of stilettos. "One of the things I remember from being a little girl is how I loved watching my mother getting ready to go out and she'd spray on her perfume. "It was this gorgeous blast that would linger in the room after she'd gone and it would remind me of her. I thought it was so sophisticated and glamorous, so feminine and sexy. To me, even if you are dressed to kill and everything is looking fabulous, you are still not done without that touch of fragrance. It's the cherry on top of the cake."

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Coty Beauty, a leading global beauty company, announced today the launch of the highly anticipated newest scent in the Beyonce Parfums portfolio – Beyonce Pulse. Debuting in September 2011, Pulse will join the globally successful Heat and Heat Rush collections. Reflective of Beyonce's incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by Beyonce's favorite flower, the orchid. "I believe my music makes women feel strong, and Pulse is all about finding that power inside," said Beyonce about the inspiration behind her newest fragrance. The launch of Pulse will be supported with substantial global integrated sales and marketing activity including a dynamic print and TV ad campaign starring Beyonce, to be featured in over 60 countries. Additionally, social media and online programs will speak to Beyonce's robust global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing August 2011. "We are excited to follow the success of Beyonce Heat and Heat Rush with the launch of Pulse, sure to be another star fragrance for Beyonce Parfums," said Steve Mormoris, Senior Vice President, Coty Beauty. "Like Beyonce herself, Beyonce Pulse is powerful, feminine and one-of-a-kind. The woman who wears Beyonce Pulse is impossible to ignore." At the heart of Beyonce Pulse is the enticing Bluebird Orchid, renowned for its curvaceous shape, distinctive blue-indigo color and enchanting scent. The mysterious, unique orchid has never before been featured in fragrance, and is displayed to perfection in Beyonce Pulse. Sparkling top notes of Pear Blossom, effervescent Blue Curacao accord and frosted Bergamot give way to Bluebird Orchid, delicate Peony and fragrant Midnight Blooming Jasmine. Finally, Pulse is anchored by powerfully sexy, irresistible base notes: warm, opulent Madagascar Vanilla, seductive Musk and sensual precious Woods.

With a new album, 4, on the brink of release, and a European tour starting next week, one would think Beyoncé’s metallic-Minx’d hands are too full to juggle anything else, but she’s been hard at work on another number: three, as in her third fragrance. “Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power,” the singer, a 16-time Grammy winning, Golden Globe nominated actress, said about her newest creation, Pulse, a floral citrus scent hitting stores in September. ELLE got the exclusive scoop on the juice, its fierce ad campaign and what gets the megastar’s pulse racing.

ELLE: Your first fragrance, Heat, was a huge success. Did you feel any pressure following that up?
BK: I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.

ELLE: You’ve been performing your whole life. Does your heart really still race when you get on stage?
BK: Performing at the Billboard Music Awards and on the Oprah farewell show made me so nervous! My heart was pounding out of my chest. But it’s amazing how that nervousness never goes away—it’s my natural response to something exciting and fresh and inspiring. It’s just like when you’re in a relationship. It’s not good when your pulse stops racing. That means you’ve got to spice it up.

Would you want to smell like Derek Jeter? How about Jessica Simpson or Beyoncé? Celebrity scents might not reflect the actual smells of our favorite stars, but they do represent a connection to those celebrities that can be quite lucrative for the companies that partner on the scents. The top 10 bestselling celebrity perfumes from 2010 brought in $215 million in the U.S., according to Euromonitor International. Celebrity fragrances are more popular than ever. Just this year we've seen scents launched by Katy Perry, Fergie, Rihanna and Kim Kardashian. Companies like Coty, Elizabeth Arden and Avon like to partner with celebrities on new fragrances because they are great marketers. "Companies feel it's a great way to reach younger consumers in the U.S.," says Virginia Lee, senior research analyst at Euromonitor. "Somewhere like France, putting on fragrance in the morning is a daily habit. In the U.S. fragrance has never completely taken hold." Celebrities are naturally in the spotlight as often as possible, and they come with built-in fan bases that often want to buy the perfume regardless of how it smells. Singer Mary J. Blige recently launched her first fragrance, My Life, on the Home Shopping Network. "The fact that people are buying a fragrance without even smelling it says there's a connection with the celebrity," says Lee. Celebrities can also use their fan base to cheaply spread the word about a scent. When Rihanna launched her Re'l Fluer perfume in February she put out a one-minute video that quickly made the rounds among her 4.5 million Twitter followers and 30 million Facebook fans. Topping our list this year is White Diamonds by Elizabeth Taylor. Elizabeth Arden sold $54 million worth of the scent in the U.S. last year. Lee, of Euromonitor, says the scent appeals to baby boomers who associate Taylor with the glamour of her youth. But the perfume also has an appealing smell; it's been a bestseller since it hit stores in 1991.

When I recently spoke with Beyoncé, she mentioned that her latest fragrance, Heat Rush, is meant to "remind you of sunshine". I asked B to shed some sunlight on her favorite beauty products, what it's like to give people a fragrance bottle with your name on it, and that rite of passage every young woman goes through: stealing her mother's perfume.

How often do you wear fragrance? "Every day. I put it on as soon as I get out of the shower. I wear it onstage, in the studio, on dates."

How many fragrances do you own? "I'm very loyal. I find one and wear it for years. I wear Heat and Heat Rush—I really do! It was important to me that they work for all occasions because I don't like to switch up. I like to have a signature scent so that when I walk past, everyone knows it's me. My mother always wore the same fragrance and every time I smell it, I think of her."

What perfume is that? "She wore 273. I remember it was the first thing that I wore because I used to steal it from her!"

I used to steal my mom's Liz Claiborne! Do you have any particular scent memories attached to 273? "Yes. I kind of put that fragrance together with stilettos—because I would smell it and hear her footsteps on the hardwood floor."

When you have your own perfumes, does everyone you know get them as gifts? Who have you given Heat Rush to? "All of my family. It's funny because I don't like to give my own CD to all of my friends—it feels a little strange. But I gave Heat and Heat Rush to all of my nieces and my extended family. A lot of them were like, 'You better give us those fragrances! Because we don't want to have to buy them!'"

Beyonce Knowles gets turned off by men who wear too much aftershave. The singer-and-actress - who is married to hip-hop superstar Jay-Z - says it's much sexier if a man has a subtle scent rather than something that is overbearing. She said: "A man should never be too overbearing with his scent. I've been in too many elevators next to too many men with strong aftershave and it's a total turn-off. With men, a scent should be subtle, clean and fresh, and just make you want to lean in to smell more. That's sexy." Beyonce has just launched her second fragrance, Heat Rush, and says Jay-Z was involved in the creative process because she will only wear perfumes he approves of. She told Britain's Cosmopolitan magazine: "One of the most important aspects of my perfume is that they get his seal of approval. When you wear a perfume, you want your man to love it. He loves my scents because he was part of the decision-making process. I wouldn't wear a scent if he didn't like it."

There are few women who embody celebrity as perfectly as Beyoncé Knowles. She had hearts all around the world "Jumpin' Jumpin'" as the leading lady of Destiny's Child, and then we fell "Crazy in Love" when she embarked on her solo career, only to watch her finally claim her rightful position as a full-fledged "Diva" shortly thereafter. With 16 Grammy Awards, an Academy Award-winning film, a fashion line (not to mention the highest honor of all - a Teen Vogue cover!) on her stellar résumé, one might say that Miss Knowles has done it all. Who could blame her if she decided to take an extended break from work? But let's be serious. This is Beyoncé we're talking about. The songstress delighted beauty editors and fans alike early last year with the launch of her first fragrance, Heat: a warm, fruity concoction with subtle hints of spice. And now, she's gearing up for the highly-anticipated release of Heat Rush, a fresher, lighter take on the original scent. We got the chance to ask B a couple of questions about her newest fragrance, career moves, body image, and the lovely Tom Ford. Check out what she had to say!

You were selected as the celebrity with the Best Body Image by Teen Vogue readers in 2010. Do you have any words of wisdom for girls who are struggling with their image?

That was very nice and I am flattered. Thank you Teen Vogue readers. The best thing I can say to young ladies is accept the body you're in. If you have curves, love your curves. The thing to strive for is to have the best healthy body you can have. It's really not about being skinny or being curvy. What matters is that you love yourself and you are taking care of your health.

Beyonce has defended her controversial perfume commercials after they were deemed too sexy for U.K. TV, insisting she has no regrets over the advertisements. The steamy clip for Beyonce's Heat fragrance, which features the singer lying in a bathtub and seductively stroking her chest, was banned by officials at the Advertising Standards Authority in November (10). But the Crazy in Love hitmaker is unfazed by viewers' complaints, admitting she found the furore "funny". She tells Britain's Cosmopolitan magazine, "I wasn't annoyed, I thought it was funny. Personally, I don't think my ad was any more crazy sexy than other ads out there - I loved it, despite whatever anyone else thought. "It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you're doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don't regret it."

Beyoncé has revealed that she created her perfume Heat Rush for women who want to feel "sensuality". The singer explained that she wants female fans to feel sexy when they are wearing the scent. She said in a statement: "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It's feminine and sexy, fresh and beautiful." The perfume follows on from her debut fragrance, which the 29-year-old said "empowered" her. She added: "I wanted this to be something that made you feel like you could conquer anything, and take over the world. "Strength was something important, because a lot of my songs I write for my women, to empower them. When I spray it I feel feminine, I feel like a woman. I can leave a lasting impression."

Beyoncé's advertisement for her new perfume, Heat, has been banned from daytime TV for being 'too sexy.' According to the Advertising Standards Authority (ASA), the raunchy clip which shows Queen B wearing a low-cut red dress and touching her breasts, cannot be broadcasted before 7.30pm. The ASA received 14 complaints from the public claiming that the Single Ladies singer's ad was 'offensive and unsuitable for children' and although they rejected that the advert was offensive, they noted that it shouldn't be shown in the middle of the day. In a statement, the ASA said: "Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children." They added: "We considered that the ad should not have been shown before 19.30 due to the sexually provocative nature of the imagery." Fragrance company, Coty, who makes Beyoncé's scent has defend the advert, claiming that it was not 'overtly graphic or sexual' and that Knowles was 'not naked' at any point. Despite the company's best efforts, the ASA has ruled the advert must not air again before 7.30pm in it's current form.

Just under a year after warming up the fragrance arena with her first scent, Heat, Beyoncé Knowles is headed back into the market with Heat Rush, due in February. A sister scent to the fragrance Knowles launched with Coty in February, Heat Rush will be sold in the U.S. in about 3,000 department and specialty store doors, including Macy’s, at launch, then roll out to about 50,000 doors worldwide in May. While Heat is billed as an overtly sexy fragrance, Heat Rush is intended to be more of a daytime fragrance, noted Steve Mormoris, senior vice president of global marketing for Coty Beauty. And make no mistake: there are many more facets of Knowles to come. “It is our intent to continue building this brand,” said Mormoris. “We see Beyoncé as a pillar of our fragrance business.” A boudoir-themed elixir of Heat is just hitting counters now. According to NPD, Knowles’ first scent, Heat, was in the top 10 of overall women’s fragrances at launch and number two among new launches after Chanel’s Chance Eau Tendre. By the second quarter, it was in the top 20, and is ranked 21, as of June year-to-date, according to Karen Grant, senior vice president and global industry analyst at NPD. That pattern is considered typical of celebrity fragrances. Industry sources calculated that by yearend 2011 the Beyoncé fragrance franchise could be generating worldwide retail sales of $150 million. The Jennifer Lopez fragrance franchise, which encompasses more scents, is said to have peaked at $150 million in worldwide retail sales last year. A big part of Knowles’ success comes from her close attention to detail, noted Mormoris. “She approaches creating a fragrance like writing a song,” he said. As for age targets, Marsha Brooks, vice president of global marketing, fragrances, for Coty Beauty, noted Knowles’ first scent, Heat, has had a multigenerational response. “We know going in that Beyoncé has huge appeal to women 18 to 24 years old, but we expect it to be bought by both younger and older women,” she said, noting that women from 15 to 35 are expected to buy the fragrance. “This is a young, fresh, less-serious scent.” The scent, by Firmenich’s Honorine Blanc, has top notes of passion fruit sorbet, blood orange and Brazilian cherry; a heart of yellow tiger orchid, mango blossom and orange hibiscus, and a drydown of teak wood, honey amber and Rio sunset musk. Eaux de toilette in four sizes will be sold: 0.5 oz. for $24, 1 oz. for $39, 1.7 oz. for $49 and 3.4 oz. for $59. Two ancillaries will also be produced: a 6.7 oz. shimmering body cream, $24, and a 6.7 oz. shower gel, also $24. Print advertising, shot by Michael Thompson, features a back-lit Knowles in a tangerine-hued dress. TV advertising is also planned; Coty will take the TV spot shot for Heat, and add a piece to the end, said Jerome Dujoux, global marketing director, fragrance division, for Coty Beauty. While Coty executives refused to discuss advertising spending, industry sources estimated that at least $10 million would be spent in the U.S. to promote the scent in its first year on counter. Like the first scent, Heat Rush will also have an intricate social-media strategy, with a dedicated Web site and a Facebook campaign. Knowles currently has more than 7.5 million Facebook fans, said Dujoux.

R&B star Beyonce Knowles is being sued by clothing firm Abercrombie and Fitch over an upcoming perfume line. The Single Ladies singer recently signed with the world's largest fragrance company, Coty, to launch a line of perfumes in 2010. Abercrombie said it was worried the line from Beyonce, who uses the alter ego Sasha Fierce, would infringe on its own Fierce fragrance brand. But Coty said it had no plans to use the Sasha Fierce name in its branding. According to legal papers filed in Columbus, Ohio, Abercrombie has held a trademark for the word "fierce" since 2003. The company claims Beyonce, whose most recent album is called I Am... Sasha Fierce, would unfairly benefit from the reputation Abercrombie had built for the scent and could confuse or deceive customers into thinking it was associated with her fragrance. Abercrombie said such confusion could deprive it of control over its trademark and perhaps cost it sales. The legal action seeks to halt potential trademark infringement, unfair competition and deceptive trade practices. "The terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance," Coty said. "Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010," it added. Abercrombie sells Fierce at more than 350 retail stores, typically for $40 (£24) to $70 (£42). It has sold more than $190m (£115m) worth of the fragrance since it was launched in 2002, and expects $64m (£39m) of sales in 2009.

Coty have today announced the signing of international recording artist and actress Beyonce. The two parties will work together to create a Beyonce fragrance, which is due to launch in early 2010. "We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty," commented Bernd Beetz, Chief Executive Officer, Coty Inc. "Modern and highly influential, Beyonce has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential." "For me, fragrance reflects a woman's attitude and unique sense of style," said Beyonce. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world." The new line is scheduled to launch in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later that year. "A name recognized around the globe, Beyonce holds a unique cross-generational and cross-continental appeal that is a perfect fit for a new global Coty fragrance," remarked Renato Semerari, President, Coty Beauty. "With her powerful ability to capture the attention of the world - a testament to her strength and beauty - she is a role model for women of all ages. We at Coty look forward to building the Beyonce fragrance house." Marketing plans for the highly anticipated fragrance are currently in development. Additional information will be announced closer to the launch.