The party’s unspoken 1970s-era theme was interpreted by attendees for their outfits in a range of ways, much like the sonic versatility of the project itself. The event, presented by Amazon Music and Parkwood Entertainment, featured several notables in attendance, including Kenya Barris, Lori Harvey, and singers Syd, Victoria Monét and Lucky Daye.
The building was lined with graphic posters of a Renaissance promotional image, which several partygoers used as a backdrop for their photographs. And there was another wall ripe for photo opportunities, decorated with neon signs that bore song lyrics and titles from the album, like “Church Girl” and “Cozy.”
Guests chatted and sipped thematically named cocktails (“Cuff It” and “Alien Superstar,” also Renaissance titles) once doors were open, and approximately an hour after the event started at 9 p.m., the DJ began to play Renaissance top to bottom and in spatial audio. Attendees enjoyed it from the dance floor for the duration, creating the very Studio 54-esque dance party the project promises. (A group of engineers tucked along the periphery were controlling the sensory displays, which included strobe lights and fog elements.)
The glowing, holographic horse Beyoncé is seated on in the album’s cover art was prominently placed in the center of the room, enclosed in a glass box like a museum artifact. Throughout the night, the air was buzzing with the question of if Beyoncé herself would join the event, like she did in previous cities (ultimately, she did not, but she did record a special message for the attendees).
Free tickets were released online to her subscribers last week and sold out in under 20 minutes.