The BeyGOOD/DoGood campaign kicks off in the UK on June 6 in Cardiff, Wales, with The Prince's Trust, the youth charity founded by HRH The Prince of Wales in 1976, to help change young lives. Beyoncé also partnered with The Prince's Trust in 2014 during her solo Mrs. Carter Show World Tour.
Global Citizen continues the campaign in Europe starting on June 19 in Amsterdam, The Netherlands. First launched in 2012, Global Citizen is an international advocacy organization working to end extreme poverty by 2030. In addition to performing twice at the Global Citizen Festival in Central Park, in New York City, Beyoncé has joined forces with Global Citizen through Gucci's CHIME FOR CHANGE with a focus on social issues faced by women and girls globally.
"The united efforts of BeyGOOD/DoGood, along with our amazing partners The Prince's Trust and Global Citizen, are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good," states Ivy McGregor, Director of Philanthropy (BeyGOOD) and Corporate Relations for Parkwood Entertainment. "Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe."