Flannels launches new 'Renaissance' pop-up for release of Beyoncé's concert film
Flannels has once again partnered with Beyoncé’s Parkwood Entertainment for a special pop-up with official apparel and exclusive installations to celebrate the release of the singer’s new ‘Renaissance’ film.
It follows a debut earlier this year which saw the retailer’s Oxford Street flagship, Flannels X, transform into a viral shopping and discovery experience in line with the five-night London residency of Beyoncé’s ‘Renaissance World Tour’ in May 2023.
The retailer now returns with an amplified iteration of the shopping concept that drove around-the-block queues the first time around, with the highly-anticipated release of ‘Renaissance: A film by Beyoncé’ once again about to drive a concert-inspired fashion craze among fans.
The new ‘Renaissance’ pop-up lands in Flannels stores in London, Liverpool and Sheffield today, 1 December – when the film goes on general release – before arriving in Belfast on 14 December.
The concept is inspired by Beyoncé’s ‘Renaissance’ fashion extravaganza, and is a nod to the “disco cowgirls and alien superstars” who united in their droves across 39 cities and 56 shows to take part in “the year’s biggest party”.
Now, in line with its own festive creative concept ‘We Are The Party’, the selected four Flannels flagship stores will become a one-stop destination for fans to immerse themselves once again in the Renaissance spirit.
It follows a debut earlier this year which saw the retailer’s Oxford Street flagship, Flannels X, transform into a viral shopping and discovery experience in line with the five-night London residency of Beyoncé’s ‘Renaissance World Tour’ in May 2023.
The retailer now returns with an amplified iteration of the shopping concept that drove around-the-block queues the first time around, with the highly-anticipated release of ‘Renaissance: A film by Beyoncé’ once again about to drive a concert-inspired fashion craze among fans.
The new ‘Renaissance’ pop-up lands in Flannels stores in London, Liverpool and Sheffield today, 1 December – when the film goes on general release – before arriving in Belfast on 14 December.
The concept is inspired by Beyoncé’s ‘Renaissance’ fashion extravaganza, and is a nod to the “disco cowgirls and alien superstars” who united in their droves across 39 cities and 56 shows to take part in “the year’s biggest party”.
Now, in line with its own festive creative concept ‘We Are The Party’, the selected four Flannels flagship stores will become a one-stop destination for fans to immerse themselves once again in the Renaissance spirit.