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Official look at Beyonce's 2nd Ivy Park x adidas collection

Klaudia//October 24, 2020
Following the buzz of the first drop that happened earlier this year – Beyonce’s IVY PARK and Adidas are gearing up to release the second wave collection, scheduled for this month.

Moving away from the Maroon/Solar Orange-theme, the second drop will see a mix of Emerald Green, Hi-Res Yellow, Baby Blue, and Salmon.

The upcoming collection feature key pieces: Bodysuit, Biker Shorts, Jackets, Pants, Dresses, Bucket Hats, Hoodies, Tees, Bra top, accompanied by the footwear (Nite Jogger, Supersleex 72, Ultra BOOST, Forum Mid), apparel, and accessories.

Here’s an official look at the upcoming IVY PARK x adidas 2nd collection:


Beyoncé's Second Ivy Park Collection Is More Size-Inclusive Than Ever

Klaudia//October 23, 2020
The Beyhive will be pleased.

Beyoncé and Adidas next week will drop their second Adidas x Ivy Park collection. Called Drip 2, the line includes several apparel pieces with more inclusive sizing and a gender-neutral aesthetic as well as accessories and an expanded assortment of footwear.

The launch will be supported by a campaign titled “This Is My Park” featuring the singer in a series of images and videos asking the viewer to find their park — the place, real or imagined, that defines and centers them.

During the pandemic, Beyoncé said she looked inward to mentally, physically and emotionally find her park. Much of that centered around Zoom calls and what she and her children call Fashion Fridays, where she posted some of her most iconic looks on social media, that helped them navigate the new pandemic-induced normal. With the second Ivy Park collection, she’s encouraging her fans to do the same by exploring questions such as: where is your beast mode, what drives you, where do your dreams lie, what is your motivation? For her, the response is: your park.

The Drip 2 collection, which she began teasing on her Instagram page to her 155 million followers earlier this week, includes pieces that can be worn in and out of the gym. It utilizes Unite Fit, a new standard for inclusive and genderless sizing, and offers sizes that range from XXXS to 4X for the apparel collection in many styles. A selection of belts, socks, hats, functional belt bags, fanny packs and a duffle bag are designed to complement the apparel.

IVY PARK x adidas Ultra Boost OG "Hi Res Yellow" Releases October 30th

Klaudia//October 11, 2020
Beyonce’s Ivy Park and adidas are returning this fall with more sneaker collaborations which will include this neck-breaking colorway of the adidas Ultra Boost.

This Ivy Park x adidas Ultra Boost gest engulfed in a Hi-Res Yellow hue all over the Primeknit construction on the upper as well as on the laces, lace cage, suede heel counter, and the full-length Boost midsole. Additional details include “IVY PARK” branding on the heel counter, a hiking style toggle rope lacing system, and a gum Continental rubber outsole.

Look for the Ivy Park x adidas Ultra Boost Hi-Res Yellow to release on October 30th for $200.


Beyonce Nominated for the 2020 UK MVAs, E! PCAs & AFRIMMA

Klaudia//October 4, 2020
Beyonce has been nominated for the 2020 UK Music Video Awards in four categories and E! People's Choice Awards and All Africa Music Awards in one category. See the full list of nominations below and vote here and here.

UK Music Video Awards

Best R&B/Soul Video – International
Tiwa Savage – 49-99
Beyoncé, Shatta Wale, Major Lazer – Already
Yseult – Corps
070 Shake – Nice To Have
Gregory Porter – Revival
Marvin Gaye – What's Going On

Best Styling in a Video
Tiwa Savage – 49-99
Beyoncé, Shatta Wale, Major Lazer – Already
Raleigh Ritchie – Aristocrats
Yves Tumor – Gospel For A New Century
Michael Kiwanuka – Hero
Dua Lipa – Physical

adidas commits $10MM to fund BeyGOOD-partner social impact programs

Klaudia//October 3, 2020
BeyGOOD is proud to announce adidas has committed $10MM over the next three years to fund BeyGOOD-partner social impact programs.

As a first step, adidas has both matched Beyoncé's recent $1MM contribution to the NAACP fund and will provide an additional $1MM for a total of $2MM in immediate funds to help Black-owned small businesses.

Applications will be accepted now through October 10th. Grantees will be notified by October 15th. We are excited that through the end of 2020, submissions will be opened on the 15th of each month.

Visit the NAACP link below to apply and learn more about the BeyGOOD Impact Fund.

NAACP Website
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"Savage" Nominated at the 2020 BET Hip Hop Awards

Klaudia//September 30, 2020
The 2020 BET Hip Hop Awards are ready to honor the best in music, activism and culture!

Following the 2020 BET Awards, which paved the way as one of the first awards shows to take place amid the coronavirus pandemic and ongoing Black Lives Matter protests back in June, next month's Hip Hop Awards will pay tribute to some of the best songs and videos of the year, as well as the industry's biggest hustlers, the most visible hip hop platforms, and the most impactful protest tracks.

DaBaby and Roddy Ricch lead this year's nominations, with 12 and 11 nods, respectively, including several for their "Rockstar" collab. Drake tied for third-most, at eight nods apiece, with Megan Thee Stallion -- whose "Savage" remix with Beyoncé scored Queen Bey three nominations of her own.

The 2020 BET Hip Hip Awards will premiere Tuesday, Oct. 27 at 9 p.m. PT/ET on BET, and simulcast on BET Her, VH1 and MTV2.

Read on for the complete list of Beyoncé's nominations!