Beyoncé x Levii’s T-Shirts Available on Shop Beyoncé
Klaudia//May 13, 2025
Yesterday, the Levi’s® brand and global icon Beyoncé launched a limited-edition drop of BEYONCÉ x LEVI’S® tees. The first REIIMAGINE collaboration product, the collection reimagines the iconic Levi’s® logo with a double “ii” — a nod to Beyoncé’s “LEVII’S JEANS” track from her Grammy-award-winning “COWBOY CARTER” album.
The BEYONCÉ x LEVI’S® tees collection feature four distinct tees — the Graphic Essential Sporty Ringer Tee and Classic Graphic T-Shirt, both available in black and white or white and red — that merge timeless design with a reconceptualized contemporary flair. Each tee features the double “ii” Levii’s logo, giving the brand’s iconic identity a fresh perspective through Beyoncé’s visionary lens.
The collection launched with a reimagined illustrative ad from the Levi’s® Archives that incorporates the new “ii” logo, along with added Easter eggs from the REIIMAGINE campaign, breathing a modern perspective into the brand’s classic aesthetics.
The BEYONCÉ x LEVI’S® tees collection is available May 12 on Beyonce.com and worldwide May 16 on levi.com, the Levi’s® app and select Levi’s® stores. Red Tab® loyalty program members will have early access to the collection on May 15.
The BEYONCÉ x LEVI’S® tees collection feature four distinct tees — the Graphic Essential Sporty Ringer Tee and Classic Graphic T-Shirt, both available in black and white or white and red — that merge timeless design with a reconceptualized contemporary flair. Each tee features the double “ii” Levii’s logo, giving the brand’s iconic identity a fresh perspective through Beyoncé’s visionary lens.
The collection launched with a reimagined illustrative ad from the Levi’s® Archives that incorporates the new “ii” logo, along with added Easter eggs from the REIIMAGINE campaign, breathing a modern perspective into the brand’s classic aesthetics.
The BEYONCÉ x LEVI’S® tees collection is available May 12 on Beyonce.com and worldwide May 16 on levi.com, the Levi’s® app and select Levi’s® stores. Red Tab® loyalty program members will have early access to the collection on May 15.