Beyoncé has worked with L'Oréal since the age of 18. Over the years, she's appeared in numerous print ads and TV commercials. Some of the products she's promoted are: Féria, Pure Zone, StudioLine, Glam Shine, Colour Juice, Lip Duet, HiP, Infallible, True Match, Colour Riche and Double Extend.
In 2002, Bee signed a promotional deal with Pepsi to appear in two television commercials, as well as in radio and Internet advertisements and in-store promotional materials. In 2004, she filmed "Gladiators" commercial along with Britney Spears, Pink, and Enrique Iglesias and the following year, she co-starred with Jennifer Lopez and David Beckham in "Samurai" commercial. Before embarking on The Mrs. Carter Show World Tour in 2013, Beyoncé signed on to be a part of Pepsi's Live For Now campaign, in exchange for which the company sponsored her creative projects and the tour. In addition to in-store promotion, she could be seen on billboards and limited edition cans and bottles, and appeared in "Mirrors" commercial, which featured her song "Grown Woman".
Bee was signed on as a spokesperson for the Japanese company in 2004. Since then, she attended numerous press conferences, participated in photoshoots, appeard in print ads, special magazine spreads and on billboards.
Beyoncé launched two fragrances with Tommy Hilfiger, True Star and Ture Star Gold in 2004 and 2005, respectively. She appeared in promotional campaigns for both of them. In the TV commercial for True Star she sings a cover of "Wishing on a Star".
Destiny's Child joined McDonald's 'I'm Lovin' It' campaign in 2004. The group appeared in several advertisements and McDonald's sponsored their Destiny Fulfilled and Lovin' It Tour.
House of Deréon & Deréon
Beyoncé has been the face of her fanshion line, House of Deréon, and its sister line, Deréon, since they were launched in 2005 and 2006, respectively. She is featured in most of marketing campaigns for the labels.
Destiny's Child appeared in a 2005 Christmas commercial for Walmart along with Beyoncé's family members. Destiny's Child song "Home for the Holidays" was used in the commercial to promote the company.
In January 2007, Beyoncé helped kick off Disney Park's Year of a Million Dreams celebration by portraying Alice from "Alice in Wonderland" in the promotional campaign.
Bee teamed up with Samsung in 2007, when the company became one of the sponsors of The Beyoncé Experience Tour. The singer was featured in the promotional campaign for Ultra Music F300 phone. In October, the company announced the release of B'Phone for Sprint, a limited edition of UpStage in burgundy and gold colors, preloaded with Beyoncé content and enhanced with additional features.
Beyoncé was recruited by American Express to star in a commercial in July 2007. She was also featured in some print ads and filmed another commercial for the company the follownig year with Ellen DeGeneres.
In 2007, Knowles appeared in an advertisement campaign for the Emporio Armani Diamonds fragrance and its more intensive edition, Diamonds Intense, a year later. In the TV commercial, she sings her own version of the Marilyn Monroe's classic "Diamonds Are a Girl's Best Friend".
Portions of the music video for "Upgrade U" were re-shot and used as a commercial for high definition satellite television DirecTV in 2007. Beyoncé also participated in a special photoshoot that was later used in Access DirecTV magazine.
Beyoncé promoted the Japanese water in 2009 with her song "Sweet Dreams". She appeared in the TV commercial, print ads and even on some bottle labels.
Beyoncé filmed a television commercial for the Nintendo DS game Rhythm Heaven in March 2009. She also appeared in two commercials for Style Savvy, a fashion video game, in which five designs from her House of Deréon clothing line were available for download.
Bee signed a three-year endorsement deal with Vizio in January 2010. Her photos appeared on the packages of some of the products and she starred in two commercials for the company, the first of which aired during the Super Bowl XLV. She also did a photoshoot with Vizio headphones.
In February 2010, she launched her first official fragrance, Heat. In the following years, she released Heat Rush, Pulse, Pulse Summer Edition, Midnight Heat, Pulse NYC, Rise and Heat Wild Orchid and has been a part of advertising campaigns for all the fragrances.
Beyoncé was the face of Deréon by Beyoncé collection she collaborated on with Brazilian C&A in 2010. She appeared both in print ads and TV commercials.
The clothing company teamed up with Beyoncé on their collection for summer 2013. With heavy promotion all over the world, in addition to magazines, ads could be seen on billboards, buildings, buses and bus stops. Beyoncé also premiered her song "Standing on the Sun" in the TV commercial for the collection.
Toyota enlisted Bey for their Get Going campaign in early 2014. She was featured in print ads, as well as two different TV commercials for the brand.