House of Deréon
Launch: 2005
Tagline: Couture. Kick. Soul.
Official website: www.houseofdereon.com
The hip-haute fashion legacy that is known as the House of Deréon was inspired by Tina Knowles' mother, the late Agnéz Deréon, and began in Louisiana over 80 years ago. Agnéz (Soul) was a skilled seamstress and dressmaker who made beautiful custom clothing for private clients throughout the south. A true renaissance woman, Agnéz used her creativity, determination and "can do" spirit to accomplish just about anything she set her mind to.
Agnéz's artistic spirit influenced three generations of stylish women and continues to inspire countless others today. Tina Knowles (Couture) is the visionary creative direction, infusing trend-breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, Tina brings excitement, creativity and in-depth knowledge in regard to cut and fit to the line. Beyoncé Knowles (Kick) serves as the muse of the line. Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. Beyoncé is the new generation of self-expression and confidence an icon in the making. The contemporary women's line features ready-to-wear, sportswear and denim offerings, as well as furs, outerwear, handbags and footwear.
The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance, a house of aspiration and inspiration, where entertainment and fashion merge seamlessly.
Deréon
Launch: 2006
Tagline: Where the sidewalk and catwalk meet
Official website: www.dereon.com
Tina Knowles and daughters Beyoncé and Solange have always drawn on the wonderful details and techniques passed on by Tina's mother, Agnéz Deréon. With Deréon, they've developed a junior line reflective not only of her Creole influences, but also her daring approach and bold ideas.
Beyoncé and Solange have always brought a fresh eye and playful attitude to fashion as they've developed their own individual styles. They are the quintessential Deréon girls.
The line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts.
Sasha Fierce for Deréon
Launch: 2009
Utilizing the name of Beyoncé's alter ego and third solo album, "I Am... Sasha Fierce," the mother and daughter design team launched a junior apparel label, Sasha Fierce for Deréon, for back-to-school selling.
The collection, inspired by Beyoncé's stage presence, includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry that are "edgier and trendier" and reflect Sasha Fierce's daring and outgoing attitude.
The jewelry, shoes and eyewear are over the top with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses. The clothes are a little more subdued to make the accessories stand out - a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.
Deréon by Beyoncé for C&A
Launch: 2010
This exclusive collection, made for Brazil's largest clothing retailer, is part of C&A's Pop Fashion concept and was influenced by the casual day looks and the dresses Beyoncé likes to wear. The collection was inspired by the theme of the 'warrior goddess' a sexy, yet empowered woman.
Tailored blazers with padded shoulders, little black dresses, embroidered tops and shirts and bandage dresses are some of the highlights of the collection. The color black is the dominant color in the collection, complimented by nude, grey, white, purple and burgundy red. All the pieces were made in a way to enhance the feminine silhouette.
Beyoncé as Mrs. Carter in H&M
Launch: 2013
To coincide with Beyoncé's Mrs. Carter Show World Tour, the singer partnered with multinational clothing company H&M for their summer collection released globally in May. Beyoncé herself had input into the design of the collection, tailoring the pieces to reflect her personal style.
The Beyoncé as Mrs. Carter in H&M collection consists of swimsuits, summer dresses, shoes and accessories, with key pieces including a bodycon dress, flowing sun dress, bralet, pencil skirt, shorts with beaded embroidery, fringed bikini, as well as tie-dye bikini from H&M for Water collection, with 25% of proceeds going to H&M for WaterAid initiative.
Ivy Park
Launch: 2016
Official website: www.ivypark.com
Aiming to celebrate both physical and mental health and well-being, the activewear and athleisure brand co-founded by Beyoncé and Topshop has been designed with strength, wellness and health in mind. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape.
The collection includes clothing, footwear and accessories – across dance, fitness and sports categories, centring on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.
