Beyoncé and Jay-Z Launch BeyGOOD/Do Good Campaign
The BeyGOOD/DoGood campaign kicks off in the UK on June 6 in Cardiff, Wales, with The Prince's Trust, the youth charity founded by HRH The Prince of Wales in 1976, to help change young lives. Beyoncé also partnered with The Prince's Trust in 2014 during her solo Mrs. Carter Show World Tour.
Global Citizen continues the campaign in Europe starting on June 19 in Amsterdam, The Netherlands. First launched in 2012, Global Citizen is an international advocacy organization working to end extreme poverty by 2030. In addition to performing twice at the Global Citizen Festival in Central Park, in New York City, Beyoncé has joined forces with Global Citizen through Gucci's CHIME FOR CHANGE with a focus on social issues faced by women and girls globally.
"The united efforts of BeyGOOD/DoGood, along with our amazing partners The Prince's Trust and Global Citizen, are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good," states Ivy McGregor, Director of Philanthropy (BeyGOOD) and Corporate Relations for Parkwood Entertainment. "Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe."
The BeyGOOD/DoGood initiative was created to encourage fans to engage in philanthropic activism and volunteerism, along the OTR ll stadium tour markets, with a focus on local communities. Through The Prince's Trust and Global Citizen, fans are given a series of actions they can choose that show their willingness to give back to their communities, whether it is giving their time or lending their voices.
Both organizations will have an online volunteer sign-up component to win a pair of general tickets, and an auction for a chance to win a pair of VIP tickets to the OTR ll stadium tour in the UK and Europe in select markets. The Prince's Trust, additionally, will have an option for online donations, which will help UK youth facing tremendous life crisis, including homelessness, unemployment and mental well-being issues.
Nick Stace, UK Chief Executive of The Prince's Trust, says, "Beyoncé has supported The Prince's Trust for many years and understands the importance of giving young people who have faced setbacks in life the chance of a brighter future. We want every young person to have the chance to succeed. We aim to empower them with the confidence and skills they need to take control of their lives and realize their ambitions, so that they can live, learn and earn."
"It is a tremendous honor for Global Citizen to be named official charity partner for the European leg of the On the Run II tour," says Hugh Evans, CEO of Global Citizen. "Through their collective support of our mission, Beyoncé and JAY-Z have helped millions of people access clean water and sanitation which is core to our mission of ending extreme poverty."
The OTR II stadium tour begins on Wednesday, June 6th in Cardiff. The international outing will stop in 15 cities across the UK and Europe and 21 cities in North America.
The tour is presented by Live Nation Global Touring in association with Parkwood Entertainment and Roc Nation.
For more information on how to BeyGOOD and Do Good, and to sign up for a chance to win a pair of tickets, log on to: