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For generations, originals, rebels, visionaries, and hard workers have made waves in our denim. Today, we add a new chapter to the story alongside a fellow trailblazer. Join us as we reimagine iconic stories from our past with Beyoncé. This journey is just getting started.

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Beyoncé shared behind the scenes photos of her GQ magazine cover shoot.

UPDATE: The singer shared even more photos.

Go behind the scenes of Beyoncé's GQ magazine cover shoot for the October 2024 issue.

In GQ’s October cover story, the artist talks business, legacy, art, and family: “It’s not about being perfect. It’s about being revolutionary.”

Beyoncé is breaking out.

Midway through Cowboy Carter, her eighth and most recent studio album, released this past spring, a voice makes the project’s mission statement plain over blaring alarms and a thunderous beat—declaring the concept of genre to be a sense of confinement for those artists whose creativity is too wide-ranging to fit in a neat box. All before Beyoncé herself saunters in comparing herself to Thanos, the Marvel villain known for seeking precious stones of mystical power to claim as his own and assemble into one unified superpower.

There may not be an accompanying music video, but the lyrics conjure a potent visual: Beyoncé, armed with a bedazzled gauntlet, breaking down every stultifying wall, label, or box the industry ever tried to put her in across her 30-year career.

It’s a theme that applies to much of what Beyoncé has been up to for the past decade or so, especially in the last couple of years: a mission of reclamation, recentering Blackness in spaces where our influence has since been de-emphasized, whether in rodeo, on the great American plains, or on sweaty ballroom dance floors.

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.

This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.

"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," says SirDavis Founder Beyoncé Knowles-Carter. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."

I updated our gallery with some older photos.

In the gallery you'll find photos from the "Cowboy Carter" vinyl booklet. Credit: @shiningyonce

W magazine shared more photos for their Beyonce's cover story.

Beyonce launched a mysterious and almost cryptic new website, beencountry.com, which some have suggested may be her way of teasing her forthcoming tour announcement.

I updated the gallery with missing pictures taken by Mason Poole and official Renaissance World Tour shots.

In the gallery you'll find new promotional photos for "Cowboy Carter", CD and vinyl artwork for the album and new advertisements in various cities around the world. Also, watch an unboxing video for the blue vinyl below.

Beyoncé is the ultimate American cowboy.

Now, before anyone starts airin’ their lungs, the proof is right there in her blazing displays of bravura, burn-the-breeze grit, and unprecedented levels of Southern swag. This is, after all, the woman who turned keeping a bottle of hot sauce in her purse into a political battle cry.

Like any true cowboy, she is always on the search for new frontiers. At this point, it’s clear she drinks upstream from the pop herd. Despite having never released a music video for “TEXAS HOLD ’EM” or performed it live, the song is currently topping Billboard’s Hot Country Songs, making her the first Black female artist to reach the No. 1 spot.

She performs with the reckless abandon of the best rodeo roughstock twisters onstage, capturing audiences as if they were something that’s got to be roped in a hurry before they get away. Two thirds into her three-part RENAISSANCE opus, we’ve already witnessed her ride a silver horse named Reneigh while suspended in the air above tens of thousands of fans to close out a world tour for Act I, and grab the Super Bowl by the horns to drop “TEXAS HOLD ’EM” and “16 CARRIAGES,” the first two singles of Act II.

In the gallery you'll find official promotional photos for "Cowboy Carter".

Beyonce revealed the limited edition cover for "Cowboy Carter".

Beyonce shared a message about her upcoming album "Cowboy Carter".

"Today marks the 10-day countdown until the release of act ii. Thank you from the bottom of my heart to all of the supporters of TEXAS HOLD ‘EM and 16 CARRIAGES. I feel honored to be the first Black woman with the number one single on the Hot Country Songs chart. That would not have happened without the outpouring of support from each and every one of you. My hope is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant.

This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.

The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work.

Beyoncé announced the title of her forthcoming, country album. Having previously teased that she was going to release a country music project and the next phase of her acclaimed 2022 album Renaissance on March 29, she officially revealed that it’s called Act II: Cowboy Carter.

The pop superstar shared the title by simply adding the title and release date to her Instagram bio and posting a shot of a saddle with a red, white and blue sash that reads “Cowboy Carter” on her Instagram Story.

In the image, it’s as if the metallic, disco-esque saddle that Queen Bey rides on the cover of Renaissance is transforming into a western one — signaling her artistic transition.

The image is also displayed front and center on Beyoncé’s website. The Shop section of her site where fans can pre-order merchandise and the new record also reveals alternate artwork to feature close-up photos of the Grammy winner’s face as she wears a black cowboy hat, has a white snake over her eye and her hair done up in a blonde, feathered cut and braids.

In the gallery you'll find scans from the March/April issue of Essence magazine and a new picture from the photoshoot.

Beyoncé is back⁠. ⁠

At the dawn of a new Renaissance, Beyoncé is gearing up for her next evolution, one that reaffirms her unparalleled influence with an audacious ascent to new limits. ”So many things have changed in the past decade,” she says. ⁠ ⁠

Ten years after first covering CR in 2014 and hot on the heels of her act ii and newly-launched hair-care line Cécred, the inimitable global superstar returns to the pages of CR Fashion Book with Carine Roitfeld and JAWARA in honor of her next big move.

More promotional photos for Act II have been released online. Also, "Texas Hold 'Em" billboards started appearing in cities around the world.

Beyonce shared more photos from the Essence cover story.