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Beyonce Thanks for Supporting Ivy Park

Klaudia//January 21, 2020
Beyonce posted a message on Instagram to thank everyone for supporting the new adidas x IVY PARK collection:

"I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B"

Adidas x Ivy Park By Beyonce's Debut Collection With Pricing

Klaudia//January 15, 2020
Official images of Adidas and Ivy Park by Beyonce‘s collection have finally arrived, revealing a collection of 36 apparel and accessory items and four shoe silhouettes.

Prices ranges from $25 for socks and $29 for a backless cap up to $250 for an asymmetrical jacket. Footwear ranges in price from $99 for the Sleek Super 72 silhouette up to $199 for the Ultraboost. The Sleek Super 72 is offered in women’s sizing, while the Ultraboost and Nite Joggers are offered in men’s sizing.

Clothing is sized from XS-XL. It’s entirely possible Adidas will offer the pieces shown here along with some additional pieces or colorways.

According to Adidas Originals social media, the collection will drop on adidas.com and the Adidas app at 3:00 PM EST on January 17, 2019. The collection will launch at select Adidas stores and retail partners on January 18th

Items not included among images are a jumpsuit ($119), sweatshirt ($89) and bag ($99).

adidas And Beyoncé Launch The adidas x IVY PARK Collection

Klaudia//January 6, 2020
Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

Behind-the-Scenes on Beyoncé's ELLE Cover Shoot

Klaudia//December 17, 2019
By now, you've read the story. You know we'll never get the Snapchat. We may never get a Formation World Tour documentary. And Beyoncé will never not bet on... #Beyoncé. For ELLE’s January 2020 issue, Mrs. Carter offered a rare opportunity for fans: Full access. In an intimate #AMA session with her Beyhive, the superstar opened up about motherhood, self-care, reclaiming her Ivy Park line, and her quest for purpose. In this exclusive clip, we get an even closer look at the cover — shot by longtime collaborator, Queen & Slim director Melina Matsoukas — and the Queen's highly-anticipated Ivy Park x adidas partnership (which lands on January 18!).

Beyoncé to release two collections with Adidas

Klaudia//December 11, 2019
Collaboration is a needle-mover, and Adidas is positioned to generate buzz next year with a robust lineup of product with key partners.

Last week at the brand’s New York City showroom and office, Adidas North America president Zion Armstrong provided details to FN about the collections that are in the pipeline for 2020 — which includes its debut work with Beyoncé. (Adidas announced the partnership with Beyoncé and her Ivy Park brand in April.)

“In terms of range, there are two collections. There is Beyoncé and Adidas and then there’s Ivy Park,” Armstrong explained to FN. “And this is not just athleisure product. We have performance product. She is a phenomenal creator athlete and is helping us push the envelope in performance product with materials and fit.”

Beyoncé Covers January 2020 Issue of Elle

Klaudia//December 9, 2019
In a global ELLE exclusive, Beyoncé answers questions directly from her fans. Read her thoughts on motherhood, finding time for date nights and how she learned to feel “more womanly and secure”.

As she unveils her new adidas partnership for IVY PARK, Beyoncé offers a rare opportunity for fans: full access.

Descending from the sky into a nondescript corner of L.A.’s Crenshaw neighbourhood, parachute in tow, Beyoncé is something of an otherworldly presence. She strides into the local hair salon, bodega, laundromat and wig shop wearing pieces from her IVY PARK x adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether they’re dropping off the kids, going to the gym or out on a dinner date. For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.


Parkwood Entertainment's COO Steve Pamon's Interview for Billboard

Klaudia//October 18, 2019
Parkwood Entertainment president/COO Steve Pamon and his boss, Beyoncé Knowles-Carter, lead Billboard’s annual list of the most influential executives and creatives in R&B and hip-hop.

Executives Of The Year
Beyoncé Knowles-Carter
Chairman/CEO, Parkwood Entertainment
Steve Pamon
President/COO, Parkwood Entertainment

"Speaking of the Queen. She just called.” The words, spoken by Parkwood Entertainment’s head of public relations, Yvette Noel-Schure, stop Steve Pamon midsentence as he sits on a chair in the company’s midtown Manhattan offices. “Does she need me?” he asks. “No, no. She’s good. She’s good,” Noel-Schure replies. Pamon, who’s wearing a white T-shirt beneath a navy blue suit offset by a red-white-and-blue stripe on the sleeves and pant legs, relaxes into the chair and resumes speaking about his boss and their company -- that would be Beyoncé, “B,” as Pamon, 49, often calls her, and Parkwood Entertainment -- and the milestones of the 12 or so preceding months that have earned them Billboard’s 2019 R&B/Hip-Hop Power Players Executives of the Year honors.

First Beyoncé & Adidas products to be released by the end of the year

Klaudia//May 5, 2019
Reaching more female customers has been a top priority for Adidas since 2015, when it announced the company strategy that’s still guiding it today. Then, as now, sales to women were a disproportionately small slice of the total business—as they generally are at big sneaker brands, which historically haven’t designed for or marketed to women anywhere near as much as they have men. For brands that can win them over, women represent a lot of potential dollars.

That’s essentially why Adidas has teamed up with singer and global superstar Beyoncé, CEO Kasper Rorsted acknowledged on a company earnings call today. While the company’s women’s business has been growing strongly, it remains a “particularly strong opportunity for us because it is an underrepresented part of our business… we’re still by no means where we need to be,” he said. “There’s no doubt that Beyonce will help us in this area.” The first limited products from that collaboration will release toward the end of this year, he added.

The singer has a reach few in the world can match. On Instagram alone she has 127 million followers; just for the sake of comparison, mega-star Rihanna has about 70 million. After she and Adidas first announced their partnership, the shots she posted on the social network collectively drew tens of millions of likes and hundreds of thousands of comments. At a moment when pop stars seem to be more effective at selling sneakers than pro athletes, Beyoncé could have a noticeable effect on the company’s sales to women, especially since Adidas has found in the past that people such as influencers are a more effective way to reach women than athletes anyway.

Beyonce reportedly walked out of deal with Reebok over lack of diversity

Klaudia//April 6, 2019
Beyoncé, who announced a partnership agreement with Adidas earlier this week, reportedly walked out of a potential deal with Reebok due to the brand’s lack of diversity.

“Throughout this process over the last year or two, she had discussed with Under Armour, with Reebok as well, Jordan at one point was interested in maybe partnering with her,” ESPN writer Nick DePaula said of the singer during a recent appearance on the sport network’s program “The Jump.”

“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?' ” DePaula quoted.

“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms,” he continued.

“For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity,” the sports writer concluded.