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Beyoncé Invites Fans to Discover Their Utopia

Klaudia//July 10, 2022
How does Beyoncé define utopia? Well, her legions of fans are about to find out.

The latest drop from the superstar entertainer’s Ivy Park collection with Adidas is being called Ivytopia and is defined as “a journey to discover one’s own nirvana.”

In this post-pandemic world, Ivytopia “explores the collective connection we share after emerging from a period of isolation,” the brand said. “Ivytopia imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, or urban oasis, the setting is unlimited, as long as it makes you feel hopeful for what’s yet to come.”

The news of the drop comes on the heels of the release of the singer’s throwback single “Break My Soul,” which just hit number one on the Billboard Hot Dance/Electronic Songs chart.

In terms of the collection, this translates into a wide variety of inclusively sized gender-neutral fashion and performance apparel, footwear and accessories for adults and kids. It also features the brand’s first children’s-specific swimwear offering.

The Adidas x Ivy Park Ivytopia collection will include 52 pieces of apparel, seven accessories and four footwear styles for adults in XXXS to XXXXL as well as unisex regular and oversize fits, men’s regular and tight fits and women’s tight, regular and oversize fits.

Beyoncé's Latest Ivy Park Drop Reimagines the Stan Smith

Klaudia//May 18, 2022
Beyoncé and Stan Smith — a match made in heaven? The Beyhive will undoubtedly vote an unequivocal yes.

On Friday, the entertainer, through her Ivy Park collection, will announce that her latest partnership with Adidas will be for the Super Sleek, a new sneaker silhouette from the ongoing Adidas x Ivy Park partnership. The shoe will be available beginning May 27.

Called We Stan Summer, the shoe is a modern take on the classic Stan Smith, reimagining several references from the Adidas collection, including the Samba, as evidenced by its football-inspired tongue. It’s made from canvas and leather with green piping and a transparent gum-colored platform sole and features a three-strap closure and a T-shaped toe box.

To complement the shoe, the partners are offering three options of crew socks: two with Adidas’ signature trio of stripes and the Ivy Park branding, while the third features the Ivy Park monogram.

The sneakers will retail for $120 and the three-pack of socks are priced at $35. Both will be available on May 27 online and in select stores globally.

First Look at IVY HEART Footwear

Klaudia//January 30, 2022
When it comes to IVY HEART footwear, adidas has offered Beyoncé an extensive selection — some new, others more familiar. First, the upcoming Stan Smith near completely subverts the original design, molding its upper out of an off-white, tumbled leather. Its side walls are raised just a bit higher, shrouding most of the ghillie lacing, and the heel tab is raised without any seams. Below, the shoe is doubly unique as it dips its midsole in a rubber casing. The IVY Superstar Plim is similarly refreshing as it essentially imagines the beloved Shell Toe as a feminine mule. Accompanying the two are three fan-favorites: the Savage sneaker arrives in “Cheeks,” the Swim Slide in “Lipstick Smudge,” and the UltraBOOST in “Candy Paint.”

Stan Smith Dipped


Beyoncé Drops New Ivy Park Line ‘Ivy Heart’ In Time For Valentine’s Day

Klaudia//January 28, 2022
Love is in the air for Beyoncé and her legion of fans.

Just in time for Valentine’s Day, the entertainer is preparing to drop the latest Ivy Park collection, Ivy Heart, a capsule inspired by love.

Ivy Heart is the sixth iteration of the collaborative collection produced by Adidas. Beyoncé has been teasing the launch on Instagram, first with an image of the words Ivy Park in puffy letters transforming into a heart, and then with several of the campaign photos, effectively whetting the appetites of her rabid fan base seeking more details.

Now the secret is out.