Mrs. Carter is giving her husband Jay Z a run for his perfume marketing money (his Gold Jay Z launched with an admirable marketing boom back in November) with her latest fragrance venture, Beyoncé Rise, inspired by her favorite Maya Angelou poem (presumably, "Still I Rise"
). If you like listening to Bey, love watching her, well now, you might like to wear her.
After Heat, designed to capture her 'sensuality,' and Pulse, created to capture her on stage 'electricity,' her third fragrance, Beyoncé Rise, sorry 'pillar,' reaches far beyond offering its wearers a blend of flowers you might like, report WWD.
"There's a strong sense of 'overcoming adversity and rising above it all.' The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful," according to Marsha Brooks, vice president of global marketing for Coty Beauty division of Coty Inc., who hold the licence for Beyoncé's perfumes. And that strength is courtesy of Mrs. Carter herself.
The marketeers say the "intoxicating, addictive luminous floral," wraps up Beyoncé's personality in a bottle, for the first time. "We're getting a little bit more intimate and personal with this next initiative we are doing," says Brooks, who thanks Bey's HBO personal documentary, Life is But a Dream for the stars willingness to get up close and personal in perfume notes. Beyoncé Rise, says Brooks, is "just Beyoncé sharing more and more with her fans." And if you're wondering, she's sharing herself via 'gold symphony orchid' - the queen of orchids and the base note of the fragrance - of course she is.