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Beauty has a new megawatt entrant — Beyoncé.

The winner of 32 Grammys took to Instagram Tuesday night to announce her latest venture, which appears to be a hair care brand.

Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and is also developing fragrances. The brand’s name and launch timing could not be learned. A spokesperson for Beyoncé did not return a request for comment by press time.

Though many celebrities have entered beauty in recent years, sources are bullish on Beyoncé’s business prospects. “I mean, she is the biggest, and her mom had a salon. It will be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the foundation, they’re building up the hype. It’s getting more press than God and who even knows when it’s coming out.”

Singer, actress and fashion icon Beyoncé hints she’s adding a new title to her resume: hair-care brand founder.

The singer, who is in the middle of her Renaissance World Tour, announced on Instagram on Tuesday that she is foraying into the world of hair care. “How many of y’all knew my first job was sweeping hair in mama’s salon?” she wrote in her announcement.

While the specifics of the new venture are currently unclear, what we do know is that the business will be rooted in hair care.

Her caption continued, “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

Beyoncé's perfume line based on her premier fragrance Heat (launched in 2010) showcases various interpretations of different fantasy orchid accords in the form of flankers. The original is based on the red vanilla orchid, Heat Rush contains the yellow tiger orchid, Heat The Mrs. Carter Show from 2013 brings the Brassia Edvah Loo orchid, Heat Kissed from 2015 features the Red Fury orchid, Heat Seduction was composed to reflect the ginger orchid, etc. The new Shimmering Heat comes out before the end of the 2017 summer and will be portraying the Blue Mystique orchid.

Shimmering Heat is inspired by the first moments on stage, when the light shines on Beyoncé while she is dressed in a sequined outfit. The composition aims to evoke this "magical" and "enchanting" atmosphere. Fresh, green, floral and chypre notes promise a difference from the previous sweet, fruity and gourmet editions of this line. The Blue Mystique orchid at the perfume’s core is surrounded with sharp pink pepper and fresh notes, and placed on a woody base of patchouli.

Top notes: pink pepper, fresh green notes, freesia
Heart: mystical blue orchid, jasmine, rose, lily of the valley
Base: patchouli, oak moss, musk, vanilla

The light blue bottle and box are in the standard form of the collection and this edition comes in the sizes of 30, 50 and 100 ml Eau de Parfum.

Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced.

Beyoncé Heat Seduction is a sensual, intoxicating and irresistibly beautiful scent with an exotic blend of fruits, mesmerizing florals, and a sensual union of amber and resins.

The dynamically alluring fragrance opens with an exotic blend of luscious fruits. The heart is a gorgeous assembly of mesmerizing florals wrapped by the sensual background of amber, musk and resins.

Top Notes: Exotic Island Spice Cocktail, Mandarin, Dewberry
Heart Notes: Gingerlily, African Jungle Trail Orchid, Freesia
Base Notes: Golden Amber, Musk, Natural Labdanum

Available as 30, 50 and 100 ml Eau De Toilette.

When a moment of attraction becomes undeniable, it ignites a spark between two people that draws them closer. Their lips meet and the flicker becomes a flame. Beyoncé Heat Kissed captures this sensual intensity in a bottle.

Beyoncé Heat Kissed’s rich crimson hue embodies the warm sensual intensity and lively vibrance of this seductive scent.

The lush, beguiling blend opens with fruity top notes surrounding the rich heart of the fragrance, giving the scent its lively vibrance. Exotic woody notes then combine with an infusion of vanilla to create a warm, evocative aroma.

Top Notes
Dragonfruit, Lychee, Ripe Mango

Heart Notes
Blazing Red Fury Orchid, Jasmine Sambac, Moroccan Rose Oil

Base Notes
African Sandalwood, Vanilla, Patchouli

The fragrance is available as 15, 30, 50 and 100 ml Eau de Parfum.

Check out the official ad for Beyonce's new fragrance Heat Kissed coming July 2015!

Beyonce is releasing another fragrance called Heat Kissed! Hopefully, we'll get more details soon!

Beyonce launches Rise Sheer Limited Edition in Spring 2015 as a new edition of the fragrance Rise from 2014. The concept that lies behind the creation of Rise is inspired by “female empowerment and finding the inner strength that makes women so beautiful.”

Rise Sheer is a fresher version that opens with Italian bergamot, Sicilian lemon and iced basil sorbet. Golden symphony orchid signs the heart of the fragrance, along with flowers of white peony and jasmine. Blonde woods, sheer musk and white amber end the composition.

The fragrance is available as 100 ml Eau de Parfum.

Beyonce introduced her first fragrance Heat in 2010, followed by a collection of editions such as Heat Ultimate Elixir from 2010, Heat Rush from 2010, Midnight Heat from 2012 and Heat Mrs. Carter Show World Tour from 2013. Heat Wild Orchid is a new release that comes out in summer of 2014, announced as an enticing, mouth-watering fragrance that emits a fierce, feminine energy.

Honorine Blanc, who put emphasizes on accord of Butterfly Orchid that allegedly possesses aphrodisiac powers, signs the exotic floral - fruity-woody composition. The fragrance opens with fruity trio of pomegranate, coconut water and boysenberry. Bold floral bouquet of butterfly orchid, blooming magnolia and honeysuckle is the heart. Blonde woods, skin musk and amber contribute to the overall impression of a sensual perfume.

Photographer of the advertising campaign is Michael Thompson. The fragrance is available as 50 and 100 ml Eau de Parfum.

Beyonce is releasing a new fragrance! Check out the first advertisement for Heat Wild Orchid below.

Today I updated the advertisements section in the gallery, mostly with screen captures.

The TV commercial for Beyonce's latest fragrance Rise has been officialy released on Beyoncé Parfums YouTube channel. In the gallery you'll also find a new print advertisement.

You’re probably listening to Beyoncé on repeat right now to get ready for the Grammys. So you’re definitely in a Bey state of mind (although to be fair, when are you not?). And to heighten the experience, we’re officially unveiling the singer’s fragrance ad for her latest scent, Beyoncé Rise.

The star teamed with film director Jake Nava to create the sexy new campaign image above. In the photo, Bey gives one of her signature powerhouse stares as her hair blows wildly around her. The overall golden theme matches the sleek bottle. And her sultry smoky eye and nude lip combo is worth trying at home.

“The spirit of Rise encourages women to be all that we are,” Beyoncé says of her latest perfume, which features notes of apricot, iced basil sorbet (seriously) and orchid.

Want to win a signed bottle? We thought so. Tweet us a link to a photo of your favorite Bey outfit from People.com, using hashtag #PSWBeyonce, and you may soon be emulating her new ad in front of the mirror with a bottle of your own.

Read the full rules here.

A commercial for Beyoncé's new fragrance Rise has finally been released!

The first promotional picture for Beyonce's new fragrace Rise has just been released.

Mrs. Carter is giving her husband Jay Z a run for his perfume marketing money (his Gold Jay Z launched with an admirable marketing boom back in November) with her latest fragrance venture, Beyoncé Rise, inspired by her favorite Maya Angelou poem (presumably, "Still I Rise"). If you like listening to Bey, love watching her, well now, you might like to wear her.

After Heat, designed to capture her 'sensuality,' and Pulse, created to capture her on stage 'electricity,' her third fragrance, Beyoncé Rise, sorry 'pillar,' reaches far beyond offering its wearers a blend of flowers you might like, report WWD.

"There's a strong sense of 'overcoming adversity and rising above it all.' The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful," according to Marsha Brooks, vice president of global marketing for Coty Beauty division of Coty Inc., who hold the licence for Beyoncé's perfumes. And that strength is courtesy of Mrs. Carter herself.

The marketeers say the "intoxicating, addictive luminous floral," wraps up Beyoncé's personality in a bottle, for the first time. "We're getting a little bit more intimate and personal with this next initiative we are doing," says Brooks, who thanks Bey's HBO personal documentary, Life is But a Dream for the stars willingness to get up close and personal in perfume notes. Beyoncé Rise, says Brooks, is "just Beyoncé sharing more and more with her fans." And if you're wondering, she's sharing herself via 'gold symphony orchid' - the queen of orchids and the base note of the fragrance - of course she is.

Thanks to Teen Vogue we can see a preview of Beyonce's upcoming fragrance!

UPDATE: The fragrance will be called Rise and will be available in February! Check out another photo here.

According to an image on Beyoncé Parfums official website, the singer is set to release a new fragrance in January 2014! Judging by the name of the file, it's going to be a limited edition of Heat!

UPDATE: The fragrance will probably be called Heat Wild Orchid.

Yet another milestone for the fabulous Mrs. Carter!

Not only do we give Beyoncé kudos for undergoing a bold new cut, but she can now add “fragrance mogul” to her ever-expanding list of accomplishments.

Her “Heat” collection of signature scents has just been named the best-selling celebrity fragrance brand worldwide. Since 2010 she’s launched six, to be exact — the latest is a limited edition of Heat for her Mrs. Carter Show world tour (now available at Beyonce.com). If you missed the show, it’s the best-smelling alternative.

And if you collect all six scents, you can spray them depending on which Beyoncé banger you’re in the mood to dance to — spritzing Heat Rush for “Crazy In Love,” Midnight Heat for “Party,” or N.Y.C. Pulse for “Run the World.” Add the original scents (Heat and Pulse) for a complete collection.

UPDATE: According to WWD, Beyoncé’s fragrance house has done upward of $400 million at retail globally.

Steve Mormoris from Coty commented on the success: “Beyoncé has always chosen simple and strong concepts for her fragrances. She’s very collaborative in that she knows what she wants and she has a very clear view of her fan base. These are just a few of the qualities that make her an excellent partner. She is excellent at making decisions and making things happen.”

The official packaging for Heat The Mrs. Carter Show World Tour Limited Edition was finally revealed!