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Tina Knowles on Beyoncé's natural hair

Klaudia//May 25, 2024
Tina Knowles talked to about her daughter's natural hair and more.

There’s been a lot of conversation since Beyoncé posted a video of her 'Cécred Sunday' haircare routine. When she showed of her long, healthy natural hair, it sparked commentary about when, where and how she chooses to show her natural hair. Why do you think people are so fixated on that?

Beyoncé wears wigs a lot, right? She's been open and vocal about that. You know, in the first of couple years (of her performing), she didn’t want anything in her hair — no kind of extensions, nothing. And then she learned that with all the curling, sweating and all of that, it was important to wear wigs sometimes to protect her real hair and also easily transition between looks.

A lot of times, we are seeing her hair, but people assume it's a wig. So that's always started a lot of chatter, like, "Oh, she doesn't have any hair. She’s baldheaded."

What was really important to us is that Cécred, as a brand, is bigger than her. We didn’t want her to take away the attention of how great the products were. Yes, people buy them because Beyoncé uses them. But she wanted people to really get to know and understand the breadth of the brand before she shared how she herself uses it.

She actually shot that video when we did the launch in February, but she just did not want it out, because she didn't want herself to be the focus. And the more they said, "Oh she won’t show us her hair," the more she didn’t want to show it. So we had a hard time getting her to finally put that video out.

Beyoncé shares her #cecredwashday ritual

Klaudia//April 22, 2024
Beyoncé shared her #cecredwashday ritual on Instagram. She wrote:

"It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline… I just had to join in with something I had in the archives 🥰

Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…

Maintaining 25 years of blonde on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products. It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire CÉCRED team for contributing to developing award-winning products. 💕

Happy #cecredwashday!

You are CÉCRED."

Beyoncé on the cover of CR Fashion Book Spring/Summer 2024

Klaudia//March 1, 2024
Beyoncé is back⁠. ⁠

At the dawn of a new Renaissance, Beyoncé is gearing up for her next evolution, one that reaffirms her unparalleled influence with an audacious ascent to new limits. ”So many things have changed in the past decade,” she says. ⁠ ⁠

Ten years after first covering CR in 2014 and hot on the heels of her act ii and newly-launched hair-care line Cécred, the inimitable global superstar returns to the pages of CR Fashion Book with Carine Roitfeld and JAWARA in honor of her next big move.

Beyoncé Talks to The Cut About Cécred

Klaudia//February 26, 2024
Before Beyoncé Knowles-Carter became Beyoncé, she was a young Texas girl sweeping hair in her mother Tina Knowles’s hair salon in Houston. And now she’s returning to her, yes, roots with her latest business venture: her very own hair-care line, Cécred (pronounced sacred).

“In a world where so much of our lives become available to so many people, the word sacred means more and more to me,” Beyoncé tells the Cut. “I believe the things we love the deepest are to be protected. Those moments of taking the time to feed yourself, water yourself, ignite your soul with the things that are real. That’s the energy of this brand.” Back in May 2023, Beyoncé posted a photo to Instagram hinting at this latest project, and for months social media has spectated on what’s coming. The internet, of course, also tried side-eyeing it. But this isn’t just a bunch of products with Beyoncé’s name on it. The science-backed brand has a team including Neal Farinah, Beyoncé’s longtime hairstylist, as lead global stylist; trichologist Dr. Kari Williams as head of education; and former CEO of Milani Cosmetics and Living Proof Grace Ray as CEO. Her mother, Knowles, is vice-chairwoman of the brand.

Beyoncé’s hair has seen it all: bleaching, cutting, heat damage, and more. We’ve seen her don an array of hairstyles and watched her cut all of her hair off and grow it back — an experience she talked about recently in an Essence magazine interview. “It was a very big emotional transformation and metamorphosis that I was going through,” she told the magazine. “So much of my identity as a performer has been connected to flowing hair. Cutting my hair off was me rebelling against being this woman that society thinks I’m supposed to be. I was a new mother, and something about the liberation of becoming a mother made me want to just shed all of that. It was a physical representation of me shedding the expectations put upon me.” Now, with her hair strong, healthy, and lustrous and after years of testing, she’s giving us the tools to do the same, and she wants to provide a product for everyone.

Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Essence Cover Story: Beyoncé, The Boss

Klaudia//February 19, 2024
Beyoncé Knowles-Carter wears quite a few hats. She juggles life as a married mother of three with being the greatest living entertainer—two undertakings that are brain- and body-bending separately, and nearly inconceivable when combined. Her pointed manicures are the needle under which global interest spins. One hip bounce, one social post, one brand mention: That’s all it takes to send the public into orbit. She’s mentor, mountain, and muse—every woman and every woman. Over the years she’s launched multiple ventures, including House of Deréon, Parkwood Entertainment, BeyGOOD and IVY PARK. Her latest undertaking has technically been on the burner since her youth—but more tangibly since 2018. It branches from her family’s generational focus on hair, taking root in the idea of self-care as ritual. She first teased the project in May 2023 via Instagram, where fans assumed the sprays and pumps before her were filled with self-made hair elixirs. She, and all involved, have been characteristically mum about the offering—until now.

“Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.”

Samples of Beyoncé's New Fragrance Handed Out at 'Renaissance' Concert Tour Stops

Klaudia//August 8, 2023
The Beyhive is getting previews of Beyoncé’s latest fragrance during her global “Renaissance” tour. In photos and videos posted to Twitter, fans are sharing snaps of the singer’s perfume samples, which are being handed out in front of various venues.

“They’re giving samples of new perfume and it smells amazing! I need to order mine,” wrote one user.

Beyoncé officially revealed her new eau de parfum late last month with a short teaser on social media.

Available exclusively on Beyoncé’s website, the scent retails for $160 and can be preordered now. Orders will begin shipping in November, but only to the U.S. and Canada. Those who purchase the fragrance will also get “a special gift,” though only while supplies last.

Beyoncé Surprises Fans With New Parfum

Klaudia//July 21, 2023
Beyoncé is returning to the beauty world with the surprise release of her new eau de parfum.

Currently retailing for $160, exclusively on her website, the 1.7 fl. oz bottle is only available in the United States and Canada and will begin shipping this November. last.

For those curious about how it’s going to smell, the fragrance notes are as follows: Top notes are clementine and golden honey while the heart of the fragrance is rose absolute and jasmine sambac, which rest on a base of nambian myrrh and golden amber.

The parfum was created in France, is “encased in art,” and of course, was crafted and designed by Bey herself. Those interested in purchasing will also receive a “special gift” while quantities It’s also worth noting that the pre-order may be cancelled at any time, prior to shipping, and customers will receive a full refund.

Beyoncé's Beauty Brand to Include Fragrances

Klaudia//May 19, 2023
Beauty has a new megawatt entrant — Beyoncé.

The winner of 32 Grammys took to Instagram Tuesday night to announce her latest venture, which appears to be a hair care brand.

Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and is also developing fragrances. The brand’s name and launch timing could not be learned. A spokesperson for Beyoncé did not return a request for comment by press time.

Though many celebrities have entered beauty in recent years, sources are bullish on Beyoncé’s business prospects. “I mean, she is the biggest, and her mom had a salon. It will be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the foundation, they’re building up the hype. It’s getting more press than God and who even knows when it’s coming out.”