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Beyoncé wins legal battle to trademark Blue Ivy’s name

Klaudia//July 17, 2020
The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter’s name.

For years, Beyoncé has attempted to trademark her daughter’s name, Blue Ivy Carter. She’s filed applications that cover everything from books to pacifiers to shampoo to video games and much more. The problem, though, is that wedding planner Veronica Morales called her business “Blue Ivy Events” – even before Beyoncé’s daughter was born.

Morales received a trademark registration from the U.S. Patent and Trademark Office (USPTO) for the mark “Blue Ivy” in 2012 (the same year the daughter of Beyoncé and Jay-Z was born) for her business. On that basis, Morales filed a “notice of opposition” with TTAB, arguing that Beyoncé should not be allowed to trademark “Blue Ivy Carter” because there is too much risk of confusion between the two.

Queen Bey said in documents that Morales’ “likelihood of confusion” argument was frivolous, because consumers are unlikely to confuse “a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.” She called her daughter, Blue Ivy Carter, a “cultural icon.”

Beyonce Posts Mother's Day Wishes

Klaudia//May 11, 2020
Beyonce posted on Instagram for Mother's Day. She wrote:

"Dear Mama, I am thankful for every part of you and every second I share with you. Thank you for giving me life and thank you for expanding my consciousness. I would not have been able to do any of what I’ve done in my life without your strength, your wisdom and your prayers. My biggest goal in life is for my children to feel the love you make us all feel. I appreciate you and thank you with every ounce of admiration and respect. To anyone reading, please thank and appreciate your mom today and everyday. I’m sending all my love and positivity to anyone missing their angel moms today. I love y’all deep. Gang gang gang gang 🥰 and thank you for all the Mother’s Day wishes. Sending Big Texas hugs, Mama B🐝"

Beyoncé Covers January 2020 Issue of Elle

Klaudia//December 9, 2019
In a global ELLE exclusive, Beyoncé answers questions directly from her fans. Read her thoughts on motherhood, finding time for date nights and how she learned to feel “more womanly and secure”.

As she unveils her new adidas partnership for IVY PARK, Beyoncé offers a rare opportunity for fans: full access.

Descending from the sky into a nondescript corner of L.A.’s Crenshaw neighbourhood, parachute in tow, Beyoncé is something of an otherworldly presence. She strides into the local hair salon, bodega, laundromat and wig shop wearing pieces from her IVY PARK x adidas collection—living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether they’re dropping off the kids, going to the gym or out on a dinner date. For ELLE’s shoot, the superstar gamely poses for a series of cinematic vignettes she dreamed up with her Lemonade collaborator, Queen & Slim director Melina Matsoukas.


Tina celebrates Beyonce's birthday

Klaudia//September 5, 2019
Beyonce's mother Tina shared a new photo of the two of them to celebrate her daughter's birthday. She wrote: "38 years ago today you came into my life and i know without a shred of doubt that God sent you!!! I had recently lost my mom and never thought that i could feel that particular kind of love again but .7 months later i was pregnant with you (39 years ago people) The moment i saw you i knew that that was IT !!!! We’ve been the best of friends since then . You have brought me such Joy and pride and love and friendship !!! Your heart is as big as Texas !! You are one of the best moms ever ! And I love you soo much ❤️❤️❤️🎂🎂🎂❤️❤️Have the best birthday EVER!!!! Mom"