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British Vogue's December 2020 Cover Story

Klaudia//November 1, 2020
Artist, businesswoman, perfectionist – the one woman powerhouse that is Beyoncé talks family, fashion and philanthropy (and bee hives) with Edward Enninful, in British Vogue’s December 2020 cover interview.


It was always going to be special. How could it not be? And yet I’m not sure I could have predicted how having Beyoncé – an icon of music, fashion and culture for more than 20 years – on British Vogue’s cover this month would finally come to pass.

As I logged on to my laptop one evening in early autumn to oversee the 12-hour shoot more than 3,000 miles away, in New York, I felt the thrill of the new. It was the culmination of months of preparation. “It takes enormous patience to rock with me,” Beyoncé Knowles-Carter wryly notes in our interview on the following pages, in a rare and rounded glimpse into her world. But let me tell you this: rocking with Beyoncé is electric.

Our creative discussions began during the early days of lockdown, and an idea quickly took shape. Social justice, a pandemic – it was clear that this was the moment for something extra. As we all know, it has been an extremely tough year for fashion, and so we wanted to create a no- holds-barred celebration. Who, after all, has the ability to elevate and excite like Queen B? And so we approached some of our favourite designers, who each made a custom piece for a 20-page extravaganza with a purpose: to uplift an industry.

Beyoncé Covers The December Issue Of British Vogue

Klaudia//October 31, 2020
British Vogue unveiled Beyoncé as its December 2020 cover star on Friday (Oct. 30) with three jaw-dropping covers.


And in typical Beyoncé fashion, her cover will be one for the books: The photographer, 21-year-old Kennedi Carter, becomes the youngest cover photographer in British Vogue's 104-year history, capturing Bey sporting her latest Ivy Park x Adidas collection as well as a Mugler elastic-nylon mesh bodysuit and an Alexander McQueen evening jacket.

In the interview, conducted by editor-in-chief Edward Enninful, the 39-year-old superstar reveals how the events of 2020 "absolutely changed" her.

"It would be difficult to experience life in a pandemic and the current social unrest and not be changed. I have learnt that my voice is clearer when I am still," she says. "I truly cherish this time with my family, and my new goal is to slow down and shed stressful things from my life. I came into the music industry at 15 years old and grew up with the world watching, and I have put out projects nonstop."

She recalled her "back to back" creative projects over the last four years, starting with her 2016 album Lemonade and ending with her 2020 Disney+ visual album Black Is King.

Beyoncé wins legal battle to trademark Blue Ivy’s name

Klaudia//July 17, 2020
The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter’s name.

For years, Beyoncé has attempted to trademark her daughter’s name, Blue Ivy Carter. She’s filed applications that cover everything from books to pacifiers to shampoo to video games and much more. The problem, though, is that wedding planner Veronica Morales called her business “Blue Ivy Events” – even before Beyoncé’s daughter was born.

Morales received a trademark registration from the U.S. Patent and Trademark Office (USPTO) for the mark “Blue Ivy” in 2012 (the same year the daughter of Beyoncé and Jay-Z was born) for her business. On that basis, Morales filed a “notice of opposition” with TTAB, arguing that Beyoncé should not be allowed to trademark “Blue Ivy Carter” because there is too much risk of confusion between the two.

Queen Bey said in documents that Morales’ “likelihood of confusion” argument was frivolous, because consumers are unlikely to confuse “a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.” She called her daughter, Blue Ivy Carter, a “cultural icon.”