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Beyoncé Joins Lemon Perfect as a Key Investor

Klaudia//April 28, 2022
Lemon Perfect, a fast-rising hydrating lemon water brand in the enhanced water category, announced today the closing of a $31 million Series A from an influential network of investors across food and beverage, media, music, sports, and entertainment headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter.

Lemon Perfect Founder and CEO Yanni Hufnagel says the company will use the funding to help scale the brand to over 40,000 points of distribution by the end of 2022. “Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer,” Hufnagel said. “We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family. She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.”

“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”

In 2021, Lemon Perfect quadrupled revenue, and the Company projects greater than 100% revenue growth in 2022. “Lemon Perfect has found product-market fit in a hyper-competitive category, and we are thrilled to support their growth,” said Phillip Sarofim, Trousdale Ventures Founder and CEO. “We believe they can disrupt an American beverage ecosystem still dominated by high-calorie, high-sugar options and democratize drinkable wellness.”

The financing brings Lemon Perfect’s total funding to $42.2 million and total valuation to over $100 million in less than three years from the Company’s selling its first bottle.

Beyoncé & Peloton Team Up Again For Expanded Workout Sessions

Klaudia//October 19, 2021
Peloton's most anticipated Artist Series is BACK with all-new classes. The Peloton x Beyoncé Artist Series is bringing 72 hours of powerful content, with 17 classes over a three-day period, available to all on the app, Bikes and Tread. Here’s what’s coming up:

  • 3 days
  • Cycling, Running, Tread Bootcamp, Strength, Yoga, Barre, Stretching and Outdoor content—so anyone can take the classes, no equipment required
  • Content across 3 languages: English, German and Spanish—a first for Peloton.
  • Special 2:1 classes taught by multiple instructors
  • Live and On Demand classes, so you can take them on your time


Beyoncé and Peloton Team Up for Unprecedented Partnership

Klaudia//November 10, 2020
Peloton, the world's leading interactive fitness platform, and GRAMMY® Award-winning global entertainer and entrepreneur, Beyoncé, today announced a broad, multi-year partnership rooted in the celebration of music -- a central component of the Peloton class experience -- and pro-social initiatives.

The launch of the collaboration with Beyoncé, the most requested artist by Peloton's global community of more than 3.6 million members, is commemorating Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. While most of this year's Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

The two are also gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to a full library of fitness classes through the Peloton App that can be used with or without equipment. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, by the end of November. Additionally, Peloton will build on its relationships with each of these schools to pursue long-term recruiting partnerships at both the internship and undergraduate levels.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," said Beyoncé. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."

Beyoncé Launches 22 Days Nutrition Meal Planner

Klaudia//July 24, 2019
Last year Beyoncé revealed the secret to her recovery and process in returning to the stage for her epic Homecoming performance. Thanks to her dedication, trainer, Marco Borges, and his 22 Days Nutrition program, Beyoncé adopted a healthier lifestyle that she now encourages everyone to try.

22 Days Nutrition is based on the principle of creating healthier habits by moving towards a plant-based lifestyle. They offer a customizable meal planner that makes healthy eating easy, as well as a line of USDA Organic, Non-GMO, plant-based (vegan), delicious products.

To meet her goals, Beyoncé stuck to the program and the results were documented. Watch her 22 Days journey to Coachella below.


adidas and Beyoncé Announce Iconic Partnership

Klaudia//April 4, 2019
- Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives -

- This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration -

- Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas -

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.

"This is the partnership of a lifetime for me," said Beyoncé. "adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."

Beyoncé wants to give free concert tickets for life going vegan

Klaudia//February 1, 2019
Beyoncé said she is offering free lifetime tickets to any of her or Jay-Z's shows. There's only one catch -- she wants you to go vegan first.

The singer shared the news of the contest in an Instagram post promoting The Greenprint Project, which encourages people to adopt a plant-based diet to reduce their environmental footprint. The project is linked to a recently-published book by Beyoncé's trainer, Marco Borges, for which the she and Jay-Z wrote the introduction.

She wrote: "What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject"


Beyoncé & JAY-Z Write Introduction To Plant-Based Lifestyle Book

Klaudia//January 1, 2019
JAY-Z and Beyoncé are encouraging everyone to take part in the plant-based food revolution.

In an introduction for the new book The Greenprint: Plant-Based Diet, Best Body, Better World, by Marco Borges, Beyoncé’s trainer, the couple open up about how parenthood changed their outlook on life — including the food they eat.

“Having children has changed our lives more than anything else,” they wrote. “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”

Read the full introduction below!

Beyoncé Launches New Vegan Meal-Planning App

Klaudia//May 4, 2018
Beyoncé delivered the performances of a lifetime from Coachella with good reason. She is in great shape, and that all started in the kitchen. She attributes her healthy eating lifestyle of going vegan and wants to share her tips with you. The pop star recently launched a vegan meal-delivery service 22 Days Nutrition which is owned by her and vegan nutritionist Marco Borges.

22 Days of Nutrition uses a matching system to connect users to plant-based meals curated by nutritionists. It allows you to customize your meals based on cooking habits, dietary needs, allergies, household size, and goals. At that point, the meals are personalized for you. The app consists of thousands of recipes ranging from breakfast to dinner and boasts that they are easy and simple to make.

After you’ve chosen what you like, you can either take your grocery list to the store or order in app. The platform has partnered with Instacart and Peapod to allow users to order their groceries online and have them shipped directly to their doorstep.

“We believe that optimum health shouldn’t be something that is reserved for a select few but is a right for all. Everyone deserves the opportunity to live their best, happiest life,” states the site.

Beyoncé Is Prepping for Coachella 2018 by Going Vegan

Klaudia//March 3, 2018
Beyoncé is going vegan (again!) to get performance ready for Coachella 2018.

The singer, who is taking to the Coachella stage in April, announced on Facebook Friday that she is returning to her 22 Days Nutrition plan in preparation.

“We have 44 days until Coachella!! Vegan Time!! Click the link to join me!! Mealplanner.22daysnutrition.com” Beyoncé captioned a photo of her fancy avocado toast as part of the plant-based food challenge which she co-founded in 2015.

Queen Bey also shared the first sneak peeks inside her Coachella rehearsals.

Beyoncé writes foreword for 22-Day Revolution diet book

Klaudia//April 28, 2015
Yellow Kite published The 22-Day Revolution, a book about the benefits of a plant-based diet, with a foreword written by Beyoncé.

Founded on the principle that it takes 21 days to make or break a habit, The 22-Day Revolution by exercise physiologist and nutrition expert Marco Borges is a “practical guide for anyone seeking a healthier lifestyle, to lose weight, or to reverse serious health concerns”.

It contains advice, recipes and tools, including a detailed 22-day meal plan, for switching to a plant-based lifestyle.

Beyonce took to Facebook to celebrate the release of the book:

"Very proud to be on this journey with Marco! Congratulations on the release of your book, 'The 22 Day Revolution'."

Go to 22daysnutrition.com to read more and order the book!

Beyonce Teams Up With Marco Borges For 22 Days Nutrition

Klaudia//January 30, 2015
Today Beyonce and exercise physiologist Marco Borges announce their business partnership in 22 Days Nutrition and launches the 22 Days Nutrition plant-based home delivery meal service.

Beyonce, who trains with Borges, took the 22 Days Nutrition challenge in the winter of 2013 with her husband, JAY Z, and has since made an effort to include more plant-based foods in her everyday diet. The program's philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits.

The home delivery service was born out of a demand from Borges' friends, colleagues and clients who enjoyed his delicious meals that were naturally low in fat, sugar and salt and filled with flavor from whole-foods such as vegetables, beans, grains, herbs and spices. The home delivery program takes away all the guesswork and makes it easy to adopt the plan.

"I am so grateful that I took the challenge and credit Marco with leading by example," says Beyonce. "He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him."

The longtime fitness expert, who has been a leader in the field for over 20 years, says it's really not about asking everyone to become a vegan but rather to make simple healthier food choices so they can live a more energetic and productive life.