Beyoncé Partners With Tiffany & Co. for 'LOSE YOURSELF IN LOVE' Campaign
Following the July release of juggernaut album Renaissance, the superstar stars in Tiffany & Co.’s newest campaign, “Lose Yourself In Love.”
As part of the announcement, Bey posted a video clip soundtracked to the album closer, “Summer Renaissance,” that showcases various pieces of Tiffany & Co.’s jewelry collections.
But it’s only a hint of what is to come. The luxury jewelry company confirmed in a press release that a film centered around “Summer Renaissance” will launch in October 2022 and that it “embodies the carefree, joyous spirit of the album as a whole.”
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé of the campaign.
Helmed by three-time Grammy-winning music video director Mark Romanek, the “Summer Renaissance” film is inspired by New York City’s Studio 54 era. Choreography is by Emmy-nominated artist Fatima Robinson.
“Lose Yourself In Love” champions the joy of being one’s unapologetic self and is a call to embrace the power of possibility.
As part of the announcement, Bey posted a video clip soundtracked to the album closer, “Summer Renaissance,” that showcases various pieces of Tiffany & Co.’s jewelry collections.
But it’s only a hint of what is to come. The luxury jewelry company confirmed in a press release that a film centered around “Summer Renaissance” will launch in October 2022 and that it “embodies the carefree, joyous spirit of the album as a whole.”
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé of the campaign.
Helmed by three-time Grammy-winning music video director Mark Romanek, the “Summer Renaissance” film is inspired by New York City’s Studio 54 era. Choreography is by Emmy-nominated artist Fatima Robinson.
“Lose Yourself In Love” champions the joy of being one’s unapologetic self and is a call to embrace the power of possibility.
