Beyonce, Destiny's Child Feel Super Bowl Sales Surge
The diva headlined the Super Bowl XLVII halftime festivities in New Orleans last night (Feb. 3), where she performed eight songs and reunited with Destiny's Child.
Industry sources suggest that in the week ending Feb. 3, Beyonce's digital album sales jumped by over 230%. Meanwhile, those of her group Destiny's Child soared by more than 600%. That latter increase is inordinately large as it includes sales of the trio's brand new "Love Songs" compilation, released last Tuesday. The set features one new recording, "Nuclear."
The album sales gains are also aided by discount pricing in both the iTunes and Amazon MP3 stores. The former discounted key earlier titles from Beyonce and Destiny's Child to $7.99 while the latter marked them down to between $5 and $7.99.
In terms of digital song sales, Beyonce's grew by an estimated 85% while Destiny Child's rose by over 300%.
Beyonce's biggest selling song of the week was "Halo," which closed her eight-song halftime set. The biggest Destiny's Child song of the week, according to early data, looks to be "Say My Name" (which was not part of the halftime medley). Two Destiny's Child tunes were performed at the Super Bowl: "Bootylicious" and "Independent Women (Part 1)."
The week's official Nielsen SoundScan sales figures for Beyonce and Destiny's Child will be released on Wednesday (Feb. 6). Further impact from the halftime show will be felt next week, after a full seven days' worth of sales are registered post-game.