Beyonce Hits No. 1 on Social 50 Chart
This is her first time in the No. 1 spot in the 114 weeks she’s resided on the chart. She takes the throne with a 42% boost in weekly fan acquisition, adding 794,000 followers across multiple online platforms.
For the game, Twitter fans created the #beyoncebowl hashtag that was used in over 200,000 tweets since the Sunday broadcast, according to Twitter. Her account (@beyonce) gained 108,000 new followers for the week: an 86% boost over the previous frame.
Her audience gains on Twitter were dwarfed by the numbers she posted on Instagram. During the charting week she gained over 375,000 new followers to her account, @baddiebey (a 116% increase in growth over the previous week). According to a post-game blog post published by Instagram, over 200 photos per second were posted about Beyonce alone during her halftime performance.
She built momentum for the broadcast on her YouTube channel as well, posting rehearsal footage each day for four days leading up to the Super Bowl. It's a strategy commonly used by major artists who use VEVO for their major video releases (like official videos), but use YouTube instead for more informal content. It gives acts the chance to engage with their audience in between major video releases.
Each of the Super Bowl halftime behind-the-scenes videos received between 100,000 and 600,000 views, culminating in a 505% increase in her weekly YouTube channel views.
Internet Radio Pandora also notes some interesting post-Super Bowl Beyonce reaction behavior as well. Since the broadcast, over 46,000 Beyonce stations have been created on Pandora, a 158% increase in station creations to date.