Beyoncé Has the No. 1 Selling Celebrity Fragrance Line!
Yet another milestone for the fabulous Mrs. Carter!
Not only do we give Beyoncé kudos for undergoing a bold new cut, but she can now add “fragrance mogul” to her ever-expanding list of accomplishments.
Her “Heat” collection of signature scents has just been named the best-selling celebrity fragrance brand worldwide. Since 2010 she’s launched six, to be exact — the latest is a limited edition of Heat for her Mrs. Carter Show world tour (now available at Beyonce.com). If you missed the show, it’s the best-smelling alternative.
And if you collect all six scents, you can spray them depending on which Beyoncé banger you’re in the mood to dance to — spritzing Heat Rush for “Crazy In Love,” Midnight Heat for “Party,” or N.Y.C. Pulse for “Run the World.” Add the original scents (Heat and Pulse) for a complete collection.
UPDATE: According to WWD, Beyoncé’s fragrance house has done upward of $400 million at retail globally.
Steve Mormoris from Coty commented on the success: “Beyoncé has always chosen simple and strong concepts for her fragrances. She’s very collaborative in that she knows what she wants and she has a very clear view of her fan base. These are just a few of the qualities that make her an excellent partner. She is excellent at making decisions and making things happen.”
Not only do we give Beyoncé kudos for undergoing a bold new cut, but she can now add “fragrance mogul” to her ever-expanding list of accomplishments.
Her “Heat” collection of signature scents has just been named the best-selling celebrity fragrance brand worldwide. Since 2010 she’s launched six, to be exact — the latest is a limited edition of Heat for her Mrs. Carter Show world tour (now available at Beyonce.com). If you missed the show, it’s the best-smelling alternative.
And if you collect all six scents, you can spray them depending on which Beyoncé banger you’re in the mood to dance to — spritzing Heat Rush for “Crazy In Love,” Midnight Heat for “Party,” or N.Y.C. Pulse for “Run the World.” Add the original scents (Heat and Pulse) for a complete collection.
UPDATE: According to WWD, Beyoncé’s fragrance house has done upward of $400 million at retail globally.
Steve Mormoris from Coty commented on the success: “Beyoncé has always chosen simple and strong concepts for her fragrances. She’s very collaborative in that she knows what she wants and she has a very clear view of her fan base. These are just a few of the qualities that make her an excellent partner. She is excellent at making decisions and making things happen.”
