Beyoncé
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Following Diesel’s colossal return to the runway earlier this year with new creative director Nicola Formichetti at the helm, Diesel’s team was called in to provide a few looks for the On The Run Tour.

Formichetti first worked with Beyoncé in 2010 during the video production of Lady Gaga’s “Telephone,” but this time around the inspiration came from a different place.

“When we embarked upon this exciting project our main aim was to showcase her strength, her sexiness and her power as a female of modern day,” Formichetti says of the designs. “Taking inspiration from her amazing videos combined with the Bonnie a Clyde style show, it was very important for us to create something modern that was true to her and true to Diesel.”

While the denim’s presence was played up with the shorts in the look, the leather Texas jacket took on a life of its own.

“We were inspired by the biker gangs that developed in the United States after World War II. The bikers would personalize their jackets with tokens of their travels and memorabilia to remind them of home. Beyoncé’s jacket proudly displays her home state of TEXAS on the back as a reminder of her roots. There are hints of blue paint hidden on the jacket as an ode to her daughter Blue Ivy. We loved the idea that no matter where Beyoncé travels to she will always have a piece of home.”

Putting Texas on the back of Beyoncé’s jacket took 4-5 hours.

In addition to a Texas-embellished leather jacket, Diesel was responsible for a second labor-intensive On The Run wardrobe look for Beyoncé.

According to Diesel’s Nicola Formichetti, the inspiration for the full denim look worn by Beyoncé for “Run The World (Girls)” started with the story of Bonnie and Clyde.

“Every classic cops and robbers story blurs the lines between the good and bad, we wanted Beyoncé’s to be both. Her look is one part police officer and two parts jailbait. The outfit was embellished with a roaring lions donning wings- an ode to Diesel’s birthplace of Venice, Italy.

Beyoncé’s outfit was accompanied by the nine sexy cop inspired backup dancers in custom made Diesel Swarovski crystal body suits designed specifically for them,” said Formichetti.

The customization of the look didn’t end there. While the piece looks to be made of ordinary denim, it’s an optical illusion only Diesel could accomplish.

“Dancing in a full denim look is very difficult so we used a special denim that was patented and developed in our factories in Italy called Jogg Jeans. Jogg looks and is treated like denim but feels like sweatpants offering for whoever wears it optimal movement,” said Formichetti. But an outfit with that much customization doesn’t come easy. Beyoncé’s look was constructed over the course of a month at Diesel Headquarters near Venice in Italy and then on-site at rehearsals in New York City.

“Jogg Jeans cannot be distressed the same way as regular denim so our team developed custom treatments exclusively for Beyoncé. Each dangling thread was pulled out one-by-one over the course of three days by a team of four people. The entire piece was then hand painted and to match the curves of Beyoncé’s body and movements,” said Formichetti.