Beyoncé Leads Post-VMA Sales Gains
It goes without question that Beyoncé stole the show, as she typically does. The singer performed a medley of songs from her self-titled album that she dropped without advance warning this past December. Once she finished, husband Jay-Z and daughter Blue Ivy (who had possibly the second biggest moment of the show when she adorably congratulated her mother) presented her with the Michael Jackson Video Vanguard Award, the highest honor the VMA can bestow.
Having not only the most screen time but perhaps the best performance, Beyoncé saw some of the biggest gains in sales after the show. Her Beyoncé album rose from #40 to #7 on iTunes, increasing in sales by more than 1,400%. It is worth noting that the album was released in December, where it immediately went to number one, and has continued to sell ever since, so rising in sales over 1,000% is a feat not to be underestimated.
On top of that, every song she performed—if only for one verse or for less than a minute—also saw impressive gains. In order of how much each track grew in sales, here are her tracks: “XO” (up 1,648%), “Flawless” (up 1,237%), “Rocket” (up 584%), “Partition” (up 390%), “Pretty Hurts” (up 332%), and “Drunk In Love” (up 324%).