Beyoncé announced Lemonade last weekend with cryptic, short preview clips. She is seen wearing similar outfits to the ones she sported in her "Formation" video, which she debuted the day before her Super Bowl performance and Formation World Tour announcement.
No further details have been provided, leaving room for rumors of an album given the hour-long Saturday night timeframe. She has been subtly hinting at Lemonade with her Instagram posts for months, as revealed by the Fader, and her tour is due to begin next Wednesday in Miami.
Beyoncé has previously teamed up with HBO for a broadcast of her 2014 concert film On the Run Tour with Jay Z. One year earlier, she released her documentary Life Is But a Dream. The latter arrived around the time of her headlining Super Bowl performance and nearly a year prior to the debut of her surprise, self-titled album.
HBO will be hosting several other big premieres that weekend as well, including the returns of Veep, Silicon Valley and Game of Thrones on Sunday night following a second showing of Beyoncé's event.