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adidas commits $10MM to fund BeyGOOD-partner social impact programs

Klaudia//October 3, 2020
BeyGOOD is proud to announce adidas has committed $10MM over the next three years to fund BeyGOOD-partner social impact programs.

As a first step, adidas has both matched Beyoncé's recent $1MM contribution to the NAACP fund and will provide an additional $1MM for a total of $2MM in immediate funds to help Black-owned small businesses.

Applications will be accepted now through October 10th. Grantees will be notified by October 15th. We are excited that through the end of 2020, submissions will be opened on the 15th of each month.

Visit the NAACP link below to apply and learn more about the BeyGOOD Impact Fund.

NAACP Website
Join us in supporting these small businesses to keep them growing.