Coty have today announced the signing of international recording artist and actress Beyonce. The two parties will work together to create a Beyonce fragrance, which is due to launch in early 2010. "We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty," commented Bernd Beetz, Chief Executive Officer, Coty Inc. "Modern and highly influential, Beyonce has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential." "For me, fragrance reflects a woman's attitude and unique sense of style," said Beyonce. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world." The new line is scheduled to launch in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later that year. "A name recognized around the globe, Beyonce holds a unique cross-generational and cross-continental appeal that is a perfect fit for a new global Coty fragrance," remarked Renato Semerari, President, Coty Beauty. "With her powerful ability to capture the attention of the world - a testament to her strength and beauty - she is a role model for women of all ages. We at Coty look forward to building the Beyonce fragrance house." Marketing plans for the highly anticipated fragrance are currently in development. Additional information will be announced closer to the launch.
